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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Studi Ilmu Manajemen dan Organisasi Kontigensi: Jurnal Ilmiah Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Mapping Idea and Literature Format
Khaddapi, Muammar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction Pirham, Sahrial; Khaddapi, Muammar; Rahmawati, Rahmawati
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3422

Abstract

Purpose: The use of effective and quality information systems is very important in improving organizational performance. However, the success of information system implementation often depends on how users experience the benefits and ease of use. This research aims to investigate the influence of perceived Usefulness and ease of use on the quality of information systems through user satisfaction.Methodology/approach: This research is quantitative research with data collection techniques through surveys. The population of this research is all regional apparatus in Palopo City that uses the Regional Apparatus Information System (SIPD). The sample that will be used as respondents is 50 SIPD managers or users. The collected data was analyzed descriptively and correlationally using SmartPLS.Results/findings: The research results show that perceived benefits have a positive and significant influence on system user satisfaction. Ease of use have a positive and significant influence on user satisfaction. User satisfaction have a positive and significant effect on system quality. Perceived benefits have a positive and significant influence on system quality. Ease of use have a positive but not significant influence on system quality. Perceived benefits have a positive but not significant influence on system quality through user satisfaction. Ease of use have a positive and significant effect on system quality through user satisfaction.Conclusions: User satisfaction significantly impacts system quality, influenced by perceived benefits and ease of use. Ease of use directly affects satisfaction, while its impact on quality is limited. Perceived benefits mediate satisfaction and system quality.Limitations: The analysis of this study still requires other more in-depth variables such as benefit, actually and smart by a function of system information management to get more in-depth measurement results.Contribution: The theoretical implications of this study emphasize the necessity of preserving user SIPD to ensure effective governance.Keywords: Ease Of Use, Information System Quality, Perceived Benefit, User SatisfactionHow to Cite: Pirham, S., Khaddapi, M., Rahmawati. (2025). Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction. Studi Ilmu Manajemen dan Organisasi, 6(1), 21-38.
The Influence of Brand Image and Service Quality on Purchasing Decisions through Loyalty Muchtar, Ardiansyah AR.; Khaddapi, Muammar; Tahier, Ilham
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.760

Abstract

This study aims to analyze the influence of brand image and awareness on purchasing decisions at Romeo Bouquet Atelier, using service quality as an intervening variable. The study used a quantitative approach. The population is consumers at Romeo Bouquet Atelier. A sample of 165 Romeo Bouquet Atelier consumers was taken using probability sampling using a questionnaire data collection method. The data processing technique used SEM PLS 3 statistical software. The results of the study indicate that brand image has a positive and significant direct effect on loyalty but is not significant on purchasing decisions. Service quality has a positive and significant effect on loyalty but is not significant on purchasing decisions. Loyalty has a positive and significant effect on purchasing decisions. Brand image and service quality have a positive and significant effect on purchasing decisions through loyalty as an intervening variable. This study is limited to Romeo Bouquet Atelier, which may restrict generalizability to other industries. The cross-sectional design captures data at one point in time, potentially overlooking behavioral changes. Additionally, the study focuses only on brand image, service quality, and loyalty, excluding other possible factors like pricing or promotions. Future research should explore a broader scope, include more variables, and consider longitudinal analysis. This study contributes to marketing and consumer behavior research by highlighting the role of brand image, service quality, and loyalty in purchasing decisions. It benefits business practitioners, especially in the luxury and floral industry, by emphasizing the importance of customer loyalty. Additionally, it serves as a reference for academics, researchers, and policymakers in developing effective brand and service strategies.
The Effect of Product Quality and Price on Purchase Decisions Through Influencer Marketing G, Fikram; Khaddapi, Muammar; Qamaruddin, Muh. Yusuf
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1397

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions mediated by influencer marketing at the R2 Sport store in Palopo City. The phenomenon shows an increase in promotional activities through social media by involving local influencers, along with the increasing competition in the sports equipment business in the area. However, not all of the increased promotions have been able to increase consumer purchasing decisions directly. This study uses a quantitative approach with a survey method of 100 respondents who are active customers. Data were analyzed using path analysis techniques to test direct and indirect relationships between variables. The study results show that (1) Product quality positively and significantly affects influencer marketing. (2) Price has a positive and significant effect on influencer marketing. (3) Product quality positively and significantly affects Purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. (5) Influencer marketing positively and significantly affects Purchasing decisions. (6) By using influencer marketing as an intervening variable at the R2 Sport Palopo Store, product quality and price positively and significantly affect Purchasing decisions.
The Impact of Price and Service Quality on Consumer Satisfaction Mediated by Influencer Marketing: A Study of MSMEs in Palopo City Lisdayanti, L.; Khaddapi, Muammar; Nadira, Andi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1453

Abstract

This research aims to analyze the influence of price and service quality on consumer satisfaction through the role of influencer marketing as a mediating variable. The focus of this research is on consumers of Warung Bakso Afni Songka, located in Palopo City. This research employs a quantitative approach, utilizing survey methods. The sample size was set at 100 respondents, although the total population size is unknown. The research instrument was prepared in the form of a questionnaire and measured using a Likert scale. The data analysis technique uses SPSS version 26 software. The research results indicate that price and service quality have a direct and significant positive effect on consumer satisfaction. In addition, influencer marketing is proven to play a mediating role that strengthens the relationship between independent variables and consumer satisfaction. All hypotheses proposed in this research are accepted. These findings contribute to the development of marketing strategies for MSMEs, particularly in the use of influencer marketing to enhance consumer attraction and loyalty. Therefore, MSME owners are advised to focus on competitive pricing strategies, enhance service quality, and optimize collaboration with influencers to deliver sustainable customer satisfaction.
Strategi Dalam Pengembangan Kompetensi Karyawan Untuk Meningkatkan Daya Saing Kewirausahaan Warkop Tea House Arjun, Arjun; Khaddapi, Muammar; Sapar, Sapar
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 5 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peraturan Pemerintah (PP) Nomor 7 Tahun 2021 tentang kemudahan, perlindungan, dan pemberdayaan koperasi serta UMKM memberikan peluang bagi usaha kecil untuk berkembang. Salah satu faktor utama dalam perkembangan UMKM adalah pengembangan kompetensi karyawan untuk meningkatkan daya saing kewirausahaan. Penelitian ini bertujuan untuk menganalisis strategi pengembangan kompetensi karyawan dalam mendukung daya saing usaha di Warkop Tea House, Luwu Utara. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, mengumpulkan data primer dan sekunder melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa kompetensi karyawan, melalui pelatihan dan pengembangan, berdampak positif terhadap daya saing kewirausahaan. Strategi bisnis yang efektif dan kompetensi yang diperoleh melalui pelatihan mampu meningkatkan kinerja usaha di tengah persaingan dan perubahan pola pasar yang cepat. Kesimpulannya, pengembangan kompetensi karyawan secara berkelanjutan sangat penting dalam meningkatkan daya saing UMKM di era globalisasi.
Pengaruh Kualitas Pelayanan Kepuasan Pelanggan Melalui Loyalitas Terhadap Minat Membeli Kembali di Jinan Pet Care and Veterinary Palopo Khaddapi, Muammar; Burhanuddin; Sapar; Salju; Risal, Muhammad
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.951

Abstract

Service quality and customer satisfaction are one of the determining factors for success in business services, including animal health services. The purpose of this study is to explore the dimensions of influence service quality, customer satisfaction through loyalty to repurchase interest at Jinan Pet Care and Veterinary Palopo. In this study, using a quantitative approach. The data collected were 238 clients at Jinan Pet Care and Veterinary Palopo using a structured questionnaire, and the theoretical model was tested using the least partial structured equation modeling (PLS-SEM). The results obtained indicate that the service quality variable, loyalty affects repurchase interest resulting in a significance value of 0.000 < from the value of = 0.05, the customer satisfaction variable does not affect loyalty and repurchase interest produces a significance value of 0.444 > from the value of = 0, 05. Keywords: customer satisfaction, customer loyalty, purchase intentions
Co-Authors arjun, arjun Burhanuddin G, Fikram Lisdayanti, L. Muchtar, Ardiansyah AR. Muhammad Risal, Muhammad Nadira, Andi Pirham, Sahrial Qamaruddin, Muh. Yusuf Rahmawati, Rahmawati Salju Sapar Sapar Sapar Tahier, Ilham