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All Journal Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Media Akademik (JMA) IJIEF: Indonesian Journal of Islamic Economics and Finance
Moch. Chotib
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN INFLUENCER MEDIA SOSIAL DALAM PEMASARAN ISLAMI Emarotus Sholeha; Farihin; Muhammad Imron; Moch. Chotib; Babun Suharto
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1374

Abstract

Di era digital saat ini, pemasaran melalui media sosial telah menjadi salah satu strategi utama untuk menjangkau konsumen. Influencer memiliki peran penting dalam meningkatkan kesadaran merek dan menarik minat konsumen Muslim melalui konten yang relevan dengan nilai-nilai Islam. Tujuan penelitian ini adalah untuk menganalisis bagaimana peran influencer media sosial dalam pemasaran Islami, strategi pemasaran yang dilakukan influencer, dan tantangan yang dihadapi influencer dalam memasarkan produk. Penelitian ini dilakukan dengan pendekatan kualitatif, menggunakan analisis konten dari kampanye pemasaran yang melibatkan influencer di sektor fashion Muslim. Data dikumpulkan melalui observasi media sosial, dan kajian pustaka. Hasil dari penelitian ini menunjukkan bahwa peran influencer dalam pemasaran Islam diantaranya; membangun kesadaran merek, mengkomunikasikan nilai-nilai Islam, dan memberikan ulasan yang kredibel. Strategi yang digunakan adalah dengan konten bercerita, kolaborasi dengan merek, dan melakukan kampanye di media sosial. Tantangan yang dihadapi dalam menjangkau konsumen Muslim diantaranya; ketidakpastian kehalalan, persaingan yang ketat, dan respons konsumen yang beragam.
Analisis Perkembangan Local Wisdom Di Bumi Nusantara Pada Era Disrupsi Tekhnologi Jannah, Nur; Halim Soebahar; Moch. Chotib; Muhammad Noor Harisudin; Stephen Amukune
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 23 No. 1 (2025): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/qodiri.2025.23.1.156-167

Abstract

The development of digital technology has significantly changed the way the people of the archipelago preserve local wisdom. As a cultural heritage that reflects traditional values, local wisdom now faces challenges from the dominance of global culture, homogenization of values, and decreased involvement of the younger generation. On the other hand, digital technology offers opportunities as a tool for documentation, promotion, and preservation of local culture through platforms such as digital applications and social media. This study aims to analyze the opportunities and challenges faced by digitalization in preserving local wisdom in Indonesia. With a qualitative approach based on library research, data were obtained from relevant literature, such as books, journals, and official documents. The research findings show that digital technology can document and promote local wisdom through social media, applications, and video platforms. However, serious challenges arise from the risk of cultural commodification and inequality of access to technology in remote areas. Therefore, synergy between traditional methods and digital technology is very important to maintain the sustainability and authenticity of local wisdom amidst the flow of globalization. Keywords: local wisdom; digitalization; local wisdom; cultural preservation; digital era.
Urgensi Implementasi Fundraising Lembaga Amil Zakat Infak, Dan Sedekah Nahdlatul Ulama (LAZISNU) Kabupaten Jember Dalam Meningkatkan Jumlah Pendapatan Dana Di Era Normal Baru Nita Andriani; Moch. Chotib; Nurul Widyawati Islami Rahayu
IJIEF: Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2022): Indonesian Journal of Islamic Economics and Finance
Publisher : Department of Islamic Economics, Postgraduate Program, UIN Kiai Haji Achmad Siddiq, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijief.v5i1.923

Abstract

Indonesia is a country with one of the largest Muslim populations in the world. The potential for zakat payment is also great. Jember, home to most NU residents, has not been able to make the most of this potential. Especially when economic sector falls during the covid-19 pandemic. Fundraising is an urgent matter for LAZISNU Jember when funds are the soul of an institution. In the new normal period with the right fundraising techniques, LAZISNU Jember can increase its amount of revenues. The current study employed qualitative research methods. The data were collected by interview techniques, observation and documentation. The research was conducted at the Institute for Zakat, Infaq, and Sadaqah of Nahdlatul Ulama (LAZISNU) Jember. The results of this study are: 1) The urgency of fundraising at LAZISNU Jember for the sustainability of LAZISNU programs in Jember, 2) The implementation of LAZISNU fundraising in Jember using fundraising techniques: Direct fundraising and Indirect fundraising and structural strengthening innovation, 3) Supporting factors: Having great potential because only 8 out of 26 MWC were activated, the issuing of decrees from the NU Headquarter, the optimization of publications on www.nu.or.id and social media, the autonomy in managing ZISWAF, and Inclusive LAZISNU Jember. While the inhibiting factors are as follows: the unavailability of a monthly-paid official Amil (someone assigned to take and record the zakat) at LAZISNU Jember, the impracticality of paying zakat during the Covid-19 pandemic in which people must follow strict health protocols, so that most people choose to donate directly to mustahiq (people who deserve zakat).
Co-Authors Babun Suharto Emarotus Sholeha Farihin Halim Soebahar Muhammad Imron Muhammad Noor Harisudin Nita Andriani Nur Jannah Nurul Widyawati Islami Rahayu Stephen Amukune