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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Exact Paper In Compilation (EPIC) JoEMS : Journal of Education and Management Studies Al-Muraqabah: Journal of Management and Sharia Business Journal of Economics and Policy Studies (JEPS) Business and Economic Publication
Bisari, Nia Aprilia
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Mendorong Visibilitas dan Responsivitas Layanan Usaha Mikro melalui Integrasi Google Maps dan WhatsApp Business Fadhli, Khotim; Bisari, Nia Aprilia; Widyaningsih, Bekti; Arifin, Muhyiddin Zainul; Darmawan, Moh. Faridl; Munawaroh, Siti; Cahyaningrum, Anggun Dwi; Murtadlo, Muhammad Syauqi; Alfadani, Muhammad Zakky; Aini, Shoviatun Nur
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6425

Abstract

This community service program addresses the digital transformation gap between urban and rural areas that limits market reach for micro-entrepreneurs in Palrejo Village, Sumobito District, Jombang Regency. The activities focus on improving visibility, credibility, and service responsiveness by using Google Business Profile as an information showcase and WhatsApp Business as a customer communication channel. The program aims to establish complete and verified business profiles, provide product catalogs, and cultivate consistent and ethical management of digital identity. The approach employed is Participatory Action Research, with stages that include joint planning with the village government and business owners, face-to-face training, door-to-door mentoring, and monitoring of simple metrics, such as profile views, route requests, and customer conversations. The results show that ten business profiles were created and verified, most participants activated product catalogs and automated messages, and early increases in reach indicators began to appear. Local leaders emerged to support their peers, post-transaction review requests became a habitual process, and information updates were carried out more regularly. Recommendations include regular digital clinics, a minimum standard for village digital business identity, and a monthly monitoring panel to sustain behavioral change and enhance economic impact.
Co-Authors Aini, Shoviatun Nur Al Hasany, Mochammad Quthburrozi Alfadani, Muhammad Zakky Anandita, Septian Ragil Arifin , Muhyiddin Zainul Arifin, Mohammad Sholeh Arifin, Muhyiddin Zainul Arrosyid, Muhammad Awab Bekti Widyaningsih Cahyaningrum, Anggun Dwi Choirul Anam AM Diponegoro Darmawan, Moh Faridl Fadhli, Khotim Fahimah, Mar’atul Firmansyah, Muhammad Firman Ibrahim Ibrahim Ita Rahmawati, Ita Itasari, Wiwik Juma’izah, Rizatul Koiriyah, Safinatul Murtadlo, Muhammad Syauqi nurarifin, muhammad rifqy Putri Lestari, Putri Qodri, Hanif Fauzan Ramadhani, M. Hanif Saputri, Maya Kurnia Siti Munawaroh ummah, anita rohmatul