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All Journal Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Iqtida: Journal of Da'wah and Communication ARKANA: Jurnal Komunikasi dan Media Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Pelayanan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Interdisciplinary Journal of Social Sciences Global Leadership Organizational Research in Management Jurnal Pendidikan dan Sosial Humaniora Jurnal Media dan Komunikasi
Dimas Prasetya
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Media dan Komunikasi

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SHAPING DEMOCRACY IN THE DIGITAL AGE: THE ROLE OF MEDIA IN INFLUENCING VOTER BEHAVIOR AND POLITICAL COMMUNICATION Arditya Prayogi; Riki Nasrullah; Dimas Prasetya; Ryan Marina; Singgih Setiawan
Jurnal Media dan Komunikasi (MEKAS) Vol. 2 No. 1 (2024): Jurnal Media dan Komunikasi Edisi November
Publisher : LodDos Institute

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Abstract

In the era of digital information disruption, media, both conventional and digital, significantly shapes political communication and voter behavior through agenda setting, framing, and information dissemination. This study aims to explore how media influences voters’ political perceptions and decisions, while addressing challenges and proposing solutions for effective political communication in the digital age. Employing a qualitative approach with a literature review method, this research analyzes data extracted from various credible sources, including scholarly articles and public media, using content analysis to derive new insights. The findings reveal that media directs public attention and shapes voter preferences, with social media amplifying participation but also exacerbating polarization and disinformation due to algorithmic biases and political buzzers. Media literacy emerges as crucial for fostering critical information analysis, alongside responsible media practices and ethical political campaigns. The study concludes that collaboration among media, politicians, academics, and civil society is essential to maintain journalistic integrity, enhance digital literacy, and ensure transparent regulations, fostering a healthy democratic ecosystem. By addressing these challenges, political communication can support informed voter decisions and strengthen democracy in the digital era.
Co-Authors Abimanyu Abimanyu Afina Fahru Miliana Alfarel Kurniawan Aurannisa Fadia David Dzaky Prasetyo Edo Saputra FITRIYAH Hanif Ardiansyah Ishak, Muhammad Isyraf Mirza Maulana Muhammad Aifa Fahreza Muhammad Rikzam Kamal Natalia Natalia Nelson Adi Riyanto Prayogi, Arditya Riki Nasrullah Ryan Marina Saridawati Saridawati Singgih Setiawan SYIFA SALSABILA