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Alfianto, Achmad Nur
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PENDAMPINGAN PEMANFAATAN DIGITAL MARKETING DALAM UPAYA PENINGKATAN PENJUALAN PADA USAHA MIKRO KECIL DAN MENENGAH Firmansyah, Ibnu; Purwanto; Alfianto, Achmad Nur; Rifa’i, Fuad Yanuar Akhmad; Hasyim-HS, Ahmad Fuad; Puspitasari, Dakusta
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.3045

Abstract

Pemanfaatan digital marketing oleh pemilik UMKM di Desa Sukomakmur, Kecamatan Kajoran, Kabupaten Magelang, sejauh ini belum dilakukan dengan maksimal, karena kurangnya pengetahuan para pengusaha tentang digital marketing. Padahal para pengusaha berada pada wilayah yang memiliki jaringan internet dan juga memiliki perangkat elektronik yang memadai. Dengan demikian digital marketing pada dasarnya dapat dimanfaatkan oleh pelaku UMKM di Desa Sukomakmur untuk memperluas jangkauan pemasaran dengan harapan dapat meningkatkan penjualannya. Pengabdian ini secara khusus bertujuan untuk 1) Meningkatkan pengetahuan mitra tentang digital marketing. 2) Mitra dapat memanfaatkan membuat konten yang menarik dalam digital marketing. Pengabdian ini akan dilaksanakan di Desa Sukomakmur, Kecamatan Kajoran, Kabupaten Magelang. Adapun yang menjadi mitra dalam pengabdian ini adalah para pemilik UMKM. Pengabdian dilaksanakan dengan menggunakan pendekatan Participatory Action Research (PAR). Kegiatan pengabdian digital marketing di ikuti oleh 10 mitra yang semuanya adalah pemilik UMKM. Materi yang disampaikan meliputi pengenalan digital marketing, social media marketing dan e-commerce, manajemen digital marketing dan content marketing. Kegiatan workshop digital marketing diisi oleh dua orang narasumber yang telah berpengalaman dalam mengelola penjualan dengan menggunakan teknologi digital. Hasil dari pengabdian ini adalah meningkatnya pengetahuan para mitra tentang digital marketing dan cara membuat content marketing yang menarik.
Pelatihan Manajemen Organisasi Untuk Membangun Budaya Adaptive Organization Di Era Modern Alfianto, Achmad Nur
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2025): Sipissangngi Volume 5, Nomor 1, Maret 2025
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jurnal.v5i1.5977

Abstract

Pengabdian Kepada Masyarakat yang dilakukan ini bertujuan untuk meningkatkan literasi, pengetahuan dan kapasitas remaja yang tergabung dalam organisasi Ikatan Pelajar Nahdlatul Ulama untuk dapat beradaptasi dengan perkembangan zaman. Pengurus dan anggota diberikan sosialisasi tentang pentingnya komunikasi, PD-PRT organisasi dan materi tentang organisasi adaptif di era digital agar visi dari organisasi tersebut relevan dengan perkembangan zaman. Kegiatan pengabdian dilakukan dengan pendekatan Asset Based Community Development (ABCD) dengan melalui lima tahap yaitu discovery, dream, design, define dan destiny. Kegiatan pengabdian yang dilakukan diharapkan dapat memberikan gambaran tentang manajemen organisasi dan dapat membangun budaya adaptive organization sehingga IPNU IPPNU menjadi organisasi keagamaan yang relevan di era modern. Pelaksanaan kegiatan pengabdian juga diharapkan dapat dilakukan secara berkesinambungan.
PENDAMPINGAN PEMBUATAN NOMOR INDUK BERUSAHA PADA PELAKU UMKM DI DESA NGABLAK Rafifalah, Ihsan; Fitriyani, Yeny; Alfianto, Achmad Nur
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3220

Abstract

Terhambatnya perkembangan UMKM yang berperan penting dalam memajukan perekonomian indonesia menjadi penyebab utama ditandai dengan masih banyaknya pelaku usaha yang tidak memiliki legalitas usaha. Oleh karena itu diperlukan kegiatan pengabdian kepada masyarakat tentang pendampingan pembuatan Nomor Induk Berusaha (NIB) kepada pelaku UMKM sebagai langkah awal mengembangkan usahanya. Kegiatan pendampingan ini bertujuan untuk membantu pelaku UMKM menerbitkan ijin usaha melalui sistem online serta memberi pemahaman betapa pentingnya Nomor Induk Usaha (NIB) sebagai legalitas usaha. Legalitas usaha adalah standarisasi yang harus dipenuhi oleh pelaku usaha. Kegiatan pendampingan dilaksanakan kepada pelaku UMKM yang berada di Desa Ngablak, Kecamatan Srumbung, Kabupaten Magelang. Metode yang digunakan dalam pendampingan ini adalah metode ABCD (Asset Bassed Community Development). Hasil dari kegiatan pendampingan ini adalah pelaku UMKM memiliki legalitas usaha dengan diterbitkannya sertifikat NIB setelah usahanya didaftarkan secara online sebanyak 27 UMKM Dari 28 UMKM yang mengikuti pelatihan. Dari kegiatan pendampingan yang dilakukan dari total 28 UMKM sebanyak 27 UMKM berhasil didaftarkan NIB nya melalui OSS serta mendapatkan sertifikat NIB. Hal tersebut menunjukkan bahwa antusias pelaku UMKM di desa Ngablak cukup tinggi. Adanya legalitas usaha maupun perizinan yang telah dimiliki, diharapkan para pelaku UMKM dapat mengembangkan usahanya menjadi lebih baik.
Collaboration Towards A Sustainable Halal Industry Ecosystem: Pentahelix Approach Alfianto, Achmad Nur
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.179

Abstract

Abstract− Indonesia continues to make significant strides toward becoming a key player in the global halal industry. Although the country possesses vast potential in this sector, the overall performance of the halal industry still faces various challenges and requires further enhancement. To realize this potential, strong and inclusive collaboration among all stakeholders is crucial in ensuring the long-term sustainability and global competitiveness of Indonesia’s halal ecosystem. This study seeks to explore and understand the roles of various stakeholders, namely the government, academics, business actors, media, and community groups in supporting the development of the halal supply chain in Indonesia. Using the Pentahelix model as a framework, this research emphasizes the importance of multi-stakeholder collaboration in building a robust and inclusive halal industry. Employing a qualitative descriptive approach through library research, the study reveals that each stakeholder within the Pentahelix framework holds a vital and strategic role in advancing the halal industry. The findings highlight the need for integrated and synergistic efforts among all parties to foster a sustainable halal ecosystem. Key challenges identified include the necessity for effective communication and coordination among stakeholders, as well as the need to leverage technological innovations in the halal supply chain.
Penguatan Literasi Keuangan Melalui Pelatihan Pengelolaan Keuangan Bagi Pelajar IPNU–IPPNU Kota Semarang Herawati, Mesi; Novita, Yeyen; Alfianto, Achmad Nur; Khusni, Kholilatul; Taujiharrahman, Darma
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 3 No. 3 (2025): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v3i3.676

Abstract

This community service program aimed to improve the financial literacy of IPNU-IPPNU student members in Semarang City through financial management training. The activity focused on two main aspects: personal financial management, including budgeting, saving, basic investment, and debt control; and organizational financial management, including budgeting, recording financial transactions, and accountability reporting. The implementation consisted of three main stages: an initial survey to measure participants’ financial literacy, a two-day interactive workshop with practical exercises and case discussions, and an evaluation through post-tests and group interviews. The results showed a significant improvement in participants’ understanding and skills in managing both personal and organizational finances. Moreover, participants demonstrated greater awareness of the importance of financial governance. This program demonstrates that brief yet structured financial literacy training can have a significant impact on knowledge and awareness, although sustained mentoring is necessary to ensure long-term behavioral change.
Sosialisasi Legalitas Usaha MIkro Kecil dan Menengah Dengan Pembuatan Nomor Induk Berusaha di Desa Sukomakmur Magelang: Socialization Micro, Small, and Medium Enterprises Legality with Business Identification Number in Sukomakmur Village Magelang Ambarwati, Ambarwati; Alfianto, Achmad Nur; Fitriyani, Yeny
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i2.6568

Abstract

Micro, small and medium enterprises (MSMEs) have an important role in economic growth in Indonesia, especially in rural areas. However, many MSMEs have difficulty advancing their businesses because there is still a lack of information in rural areas. This village community empowerment activity aims to support the economy of the Sukomakmur Village community, especially for MSMEs in Sukomakmur Village. The efforts made by the author are by assisting in making the NIB. Activities are carried out from July to August. The assistance provided is by holding workshops and assistance in making the NIB starting from filling in the form for making the NIB to making it on the OSS website. This activity was attended by 21 business actors consisting of 16 grocery stores, 4 food stalls, and 1 vegetable trader. In this mentoring activity, the approach used is the Asset-Based Community Development (ABCD) method to legalize the businesses of MSMEs. The ABCD method is an approach to strives to realize social order in society and community development for its environment. It can also be called Community-Driven Development (CDD). This assistance results in a Business Identification Number owned by every business actor. This assistance shows that workshops and assistance in making business legalization can be the right solution to advance MSMEs in Sukomakmur Village.
The Effect of Sharia Compliance, Attitudes, Satisfaction and Perceived Usefulness on Continued Intention to Use Sharia Digital Banking: A Study of Muslim Customer Behavior Taujiharrahman, Darma; Alfianto, Achmad Nur
International Journal of Integrative Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i10.11783

Abstract

In activities related to financial services, a Muslim has a tendency to choose Shariah-compliant services. The presence of digital banking services will certainly not escape this tendency but in a rational view, this tendency is often challenged. For this reason, research is needed that relates the behavior of a Muslim in choosing digital banking services that not only comply with sharia provisions but also provide benefits that can be felt directly. This study integrates the factors recognized in technology continuance theory with the prevailing values in Muslim behavior to provide results that match the digital characteristics of Islamic banking. Data were collected from 183 Muslim users of Islamic digital banking services in Java, Indonesia and then tested with structural equation modeling (SEM). The research findings show that sharia compliance and perceived usefulness directly have no effect on continuance intention to use Islamic digital banking services, but indirectly through attitude mediation, these two factors have a significant effect. In the direct effect, satisfaction is the most determinant factor in influencing continuance intention to use, while perceived usefulness is the most determinant factor in influencing attitude. Then in the indirect effect, attitude has a full mediation role on the effect of perceived usefulness on continuance intention to use, and partial mediation of the effect of sharia compliance on continuance intention to use
Co-Authors Ambarwati Dakusta Puspitasari, Dakusta Fitriyani, Yeny Hasyim HS, Ahmad Fuad Herawati, Mesi Ibnu Firmansyah, Ibnu Khusni, Kholilatul Novita, Yeyen Purwanto, Purwanto Rafifalah, Ihsan Rifa’i, Fuad Yanuar Akhmad Taujiharrahman, Darma