Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal eScience Humanity Journal Jurnal Penelitian Pendidikan Indonesia
Aslan, Imran
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Chaos in a Pro-Life Event: An Analysis of Negative Impoliteness afriana, afriana; Ambalegin, Ambalegin; Aslan, Imran; Natanael, Yosua Timotius
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.92

Abstract

A Pro-life event held by Student for Life turned chaotic. This phenomenon can be attributed to the occurrence of negative impoliteness strategies, which attack one’s negative face-wants. This research is aimed to analyze the strategies and the functions of negative impoliteness in the event. This research is descriptive-qualitative, using observational and non-participatory techniques for the data collection. The collected data were analyzed according to the theory of Culpeper (1996, 2011) for the strategies of negative impoliteness and their functions. The results showed that there were negative impoliteness strategies done by the pro-choice audience to frighten, condescend, ridicule, scorn, invade, explicitly associate with negative aspects, and hinder the pro-life speakers and members, which were functioning as coercive and affective impoliteness, consequently turned the event chaotic. They knew and were able to act polite, but decided not to. Arguments aside, both parties should have engaged in a professional and mature attitude.
The effect of service quality and brand image on customer loyalty with consumer satisfaction as a mediation variable in shopee e commerce Herman, Hendri; E Janrosl, Viola Syukrina; Aslan, Imran
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233167

Abstract

This study aims to analyze the effect of service quality and brand image on customer loyalty on the Shopee e-commerce platform, by considering consumer satisfaction as a moderating variable. This study uses a survey method using a questionnaire distributed to active Shopee customers who have made transactions carried out in January-June 2023. The research sample was taken by purposive sampling involving 250 respondents. Data analysis was carried out using multiple regression analysis and data was processed using Smart PLS 3. The results of this study show that service quality has a significant positive effect on Shopee customer loyalty. In addition, brand image also has a significant positive influence on customer loyalty. This finding shows that the quality of service and Shopee's brand image are important factors in building customer loyalty. Furthermore, consumer satisfaction has also proven to be a significant moderating variable in the relationship between service quality brand image, and customer loyalty. Service quality has a positive and significant influence on customer loyalty through customer satisfaction. Customer satisfaction is a key factor in building customer loyalty, and good service quality can increase the level of customer satisfaction. When customers receive good services, such as prompt responses, effective assistance, and timely delivery, they will have a positive experience.
Co-Authors Afriana, Afriana Ambalegin, Ambalegin E Janrosl, Viola Syukrina Hendri Herman Natanael, Yosua Timotius