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Andi M Rifiyan Arief
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STRATEGI PROMOSI FOOD AND BEVERAGE DALAM MENARIK MINAT TAMU DI HOTEL EMERALD GARDEN INTERNATIONAL MEDAN Zalukhu, Martaria Silviani; Arief, Andi M Rifiyan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the implementation and inhibiting factors of food and beverage promotion strategies in attracting guests at the Emerald Garden International Hotel Medan based on the marketing mix theory by Philip Kotler namely, Advertising, Personal Sales, Public Relations, Direct Marking and Sales Promotion. Food and beverage department is a department that is absolutely necessary in the hotel in the supply and service of food and beverages. This research uses descriptive qualitative research methods. The promotion strategy used at the Emerald Garden Hotel has been effective when viewed from the perceptions of visiting guests. According to the marketing manager the most effective strategy is through electronic media and social media by advertising and creating food events with attractive variants and discounts that satisfy guests. Then the number of guest respondents chosen randomly from this study was 30 guests, which aims to determine the level of success of the promotion of food and beverage strategies at the Emerald Garden hotel where guests have at least once tried food and beverage at the Emerald Garden International Hotel Medan Hotel. Data collection techniques in this study used observation, questionnaires, questionnaires, interviews and documentation. Based on research conducted, the results of data processing show the success rate of food and beverage promotion strategies in attracting guests' interest at the Emerald Garden International Hotel Medan can be said to be successful.  Keywords: Promotion Strategy, Food and Beverage, Implementation, Advertising, and Success Level.
KEPUTUSAN KONSUMEN DALAM MEMILIH HOTEL PANGERAN PEKANBARU RIAU Dewi Titiani Riski; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Hotel is the kind of industries that produce and provide something in the form of goods and services. Thus the hotel does not only sell intangible products such as forms of services, entertainments, the comfortable, clean and easy atmosphere or environment. In order to maintain its existence, the hotel requires a good management and changes in consumer demand so as to survive and compete with other hotels.Environmental influences, individual influences and factors inherent in the hotel are intimately associated with the consumer in taking consumer interests to stay, especially those related to quality of service factors, price , location and facilities.This research used descriptive quantitative method to analyze the probloms. The sample of this research was 100 respondents which was taken by accidental sampling. The technique of collecting data in this research used observation, questionaire and interview. To know the interval range, the writer used likert scale.Key Word : Product,price,facilities and location
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN GARUDAMILES PADA MASKAPAI PENERBANGAN GARUDA INDONESIA AIRWAYS DI PEKANBARU Chendy Ifca; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of conduching this research is to know factors-factors affecting the costumer loyalty at airlines and for know dominant factors affecting costumer loyalty.This research used descriptive methode to analyze the probloms. The sampel of this research was 103 consist of 100 respondence and 3 key informant. From factors-factors affecting the costumer loyalty are 5 sub variable they are satisfaction, emotional bonding, trust, choice reduction and habit and history with company.Based on the result of this research, the respon of respondence agree with factors-factors affecting the costumer loyalty and the respon is very agree and loyalty, and the dominant factors is satisfaction.Key word : Costumer Loyalty, GarudaMiles, Garuda Indonesia
PENGELOLAAN FASILITAS DI MUSEUM SANG NILA UTAMA PROVINSI RIAU Fuad Akbar; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aim to find how the management of facility at he Museum Sang Nila Utama of Riau Province.This research use qualitative methods with deskriptip by explain actuallly situation by displaying collect the data and information by interview, observation and documentacion.Based on the result of the research that has been done, the management of facility at the Museum Sang Nila Utama of Riau Province are stil less well, beacause some aspects. The Museum San g Nila Utama must do maintenace and repairing some aspects in The Museum Sang Nila Utama of Riau Province.Key word : Management, Facility, The Museum Sang Nila Utama
PENGARUH KUALITAS PELAYANAN DIVISI TICKETING TERHADAP KEPUASAN PELANGGAN DI PT. TUNGGAL TOUR AND TRAVEL PEKANBARU Cindy Abama Rumengan; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine whether the dimensions of service quality that is tangible, reliability, responsiveness, assurance, and empathy influence on consumer satisfaction, PT. Tunggal Tour and Travel and analyze the most dominant factor in influencing customer satisfaction PT. Tunggal Tour and Travel. The population in this study is the customers who come to PT. Tunggal Tour and Travel. Samples were taken of 100 respondents by using the technique of Non-Probability Sampling with Accidental sampling approach, the sampling technique is based on chance, ie, who happened to meet with researchers can be sampled as it sees fit. Based on the research results, it is obtained the following regression equation: Y = -3.861 + 0.313 0,318 x1 + x2 + x3 + 0.284 0.174 0.108 x4 + x5 + e. Based on statistical data analysis, the indicators in this study are valid and variables are reliable. In the classical assumption test, regression models multikolonieritas free, does not occur heteroscedasticity, and normal distribution. Individual sequence of each of the most influential variable is the variable responsiveness with regression coefficient of 0.318, and reliability with a regression coefficient of 0.313, followed by empathy with a regression coefficient of 0.284, and the assurance with regression coefficient of 0.174 whereas the most influential variable tangibles with a low regression coefficient is 0.108. PT. Single Tour and Travel needs to maintain the elements that have been considered good by customers as well as the need memperbaikihal that are still lacking.Key words: quality of service, tangible, reliability, responsiveness, assurance, empathy, customer satisfaction.
TANGGAPAN WISATAWAN MENGENAI AKSESIBILITAS KECAMATAN RUPAT UTARA KABUPATEN BENGKALIS RIAU Muhamad Rizki; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Bengkalis Regency has a potential tourist attraction.One of the attractions that have great potential is Marine Tourism in North Rupat District. So many tourists visit bengkalis district to enjoy the tourist attraction in bengkalis one of them is North Rupat District which has a long beach about 17 km, and has a beautiful view overlooking the straits of Malacca. This study aims to describe the condition of tourism accessibility in North Rupat Sub-district of Bengkalis Regency and to know the responses of tourists to accessibility in North Rupat Sub-district of Bengkalis Regency. This research uses quantitative method for analysis which try to give clear and detailed description based on facts found in the field through questionnaires and questionnaires distribution then drawn a conclusion. The questionnaires were distributed as many as 50 people. While data collection techniques in this study using observation, interviews. The results of this study indicate that the response of tourists about the accessibility of North Rupat Sub-district of Bengkalis Riau Regency is in the Less Good category with the total number of 2727 total is in the range 1891 - 2731. Keywords: Accessibility, Tourist, Northern Rupat
KUALITAS PELAYANAN TIKET DI PT. NABILA HOLIDAY TOUR AND TRAVEL PEKANBARU Citra Sakinah Marloni; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This reasearch is to know how the ticket service quality at PT. Nabila Holiday Tour and Travel Pekanbaru. This research uses a descriptive quantitative method to describe the real state by collecting existing data field. The sample in this reasearch as many as 100 responden were taken using accidental sampling. While data collection techniques in this reasearch use observation, questionnaires, interviews. By using a Likert scale as a measuring instrument determines the length of the short interval. Based on field research that has been done, the results in the can is about ticket quality service at PT. Nabila Holiday Tour and Travel Pekanbaru included in the category good enough and not in accordance with the vision and mission of the company.Key words : Quality, Service, Flight Ticket
POTENSI DAYA TARIK WISATA NAGARI TUO PARIANGAN SEBAGAI KAWASAN DESA WISATA PARIANGAN KABUPATEN TANAH DATAR SUMATERA BARAT Dini Masly; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine: (1) The potential of Tourist attractions Nagari Tuo Pariangan; (2) The government's efforts to develop tourist attractions.This study used a qualitative method with descriptive approach, this subjects of this study werw taken from including, local community and village heads of Nagari Tuo Pariangan. The data collection is made by a study of documents, observation, interview, documentation.The results showed that Pariangan village has tourism potential, nature tourism attractions, cultural tourism attractions and specialist attractions , the potential of natural attractions, consist hot springs, Najun waterfall, forest and flora, the potential culture attraction and surrounding a tourist area of traditional and unique village including, aqikah, circumcision apostles / circumcisions, batagak penghulu tradition, marriage tradition and way of life, this village has a high social life marked by frequent public conduct mutual cooperation. In conclusing Pariangan village was potentially to be developed as a tourist village, supported by the efforts to develop infrastructure improvements as well as promotion.Keywords : Tourist area, attraction, Nagari Tuo Pariangan
PAKET WISATA PT. PDA TIGI MA’AYA TOUR & TRAVEL DI PEKANBARU Nadia Lesmona; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. PDA Tigi Ma’aya Tour & Travel Pekanbaru. As for the background of this research is lack of promotion wich do PT. PDA Tigi Ma’aya Tour & Travel for promotion tour package wich applying Islamic values. The purpose this research is for knowing execution of promotion tour package wich applying Islamic values to consumen. This research uses theory that discusses Lupiyoadi and Hamdani which to explain phenomena promotion was happened in the company. This research is using qualitative methods, while the technique of data collection using deep interviews with guest speaker. Furthermore, the data in the form of data qualitative and quantitative data were analyzed with descriptive technical data analysis.Results of this research showed many still a society not yet know about tour package wich using Islamic concept in PT. PDA Tigi Ma’aya Tour & Travel. PT. PDA Tigi Ma’aya Tour & Travel must more improving for promoting tour package to society with promotion mix methods.Key words : Promotion, Tour Package, Islamic Values
KUALITAS PELAYANAN HOUSEKEEPING DEPARTMENT DI MONA PLAZA HOTEL PEKANBARU Mahezda Lilis; Endang Sutrisna; Andi M Rifiyan Arief
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at the Mona Plaza Hotel Pekanbaru . This study aims to determine the quality of service of employees Housekeeping Department at Mona Plaza Hotel Pekanbaru . This study aims at a) . To determine the response to a given service employees Housekeeping Department at Mona Plaza Hotel Pekanbaru . b ) . To find any efforts by the company to improve the quality of care Housekeeping Department at Mona Plaza Hotel Pekanbaru .The samples used in this study was 100 respondetsn ( people ) . This study uses Statiscal Descriptive analysis is a technique that describes in detail the issues, based on the data obtained from the questionnaire , and the data obtained will be analyzed to determine the percentage of respondents .The method used in this research is descriptive qualitative , ie by grouping the data compiled in such a way , then connects with theories relating to the problems faced by the organization so that it can be concluded .Boundary problem in this study , the authors only discuss about Quality Housekeeping Services Department provided to guests and any efforts by the company to improve the quality of care Housekeeping Department at Mona Plaza Hotel Pekanbaru . outside of the authors do not discuss this aspect.Identifications of this research is how the quality of housekeeping services at Mona Plaza Hotel Pekanbaru ? and any efforts by the company in an effort to improve the quality of housekeeping services at Mona Plaza Hotel Pekanbaru .Keywords : Reliability, Responsiveness , Assurance , Empathy and Tangibles .
Co-Authors Ahmad Rizki Fauzan Alfirza Kadriansyah Putra, Alfirza Kadriansyah Ali Ria Aminudin, Ali Ria Arba Yanti Avennia Hutabarat Chendy Ifca Cindy Abama Rumengan Citra Sakinah Marloni Dandi Alfarouk Damirano Dewi Lismiati Dewi Titiani Riski Dini Masly Dwi Ramadhani Endang Sutrisna FITRIANI " Fuad Akbar Heny Yuliawati, Heny Ikhsanul Rafi Indah Novita Sari Lora Sasmita Mahezda Lilis Martina Butar-butar Masyrifah, Syarifah Mhd. Fahrozi MUHAMAD RIZKI Muhamad Rizki Muharmonth " Munir, Berlianti Nadia Lesmona Nora Idiawati Nur Azizah Oktaviani, Claudia Ranti Permata Afra Ranto Wijaya Rarasati, Gembira Rilla Safitri Rindi Santika Sabila Adiputra Swaperi, Sabila Adiputra Satria Safa Suci Ananda Bowi Susanto ", Susanto Vira Islamiati Yudi " Zalukhu, Martaria Silviani