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Pengaruh Premi Asuransi Umum terhadap Pendapatan Pialang Asuransi dan Pendapatan Penilai Kerugian Asuransi Berdampak Kepada Penetrasi Asuransi di Indonesia Sidik, Syahrial; Dalimunthe, Achmad Sudiyar; Wahyuari, Wahyuari; Sapolo, Supiyadi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh premi asuransi umum terhadap penetrasi asuransi di Indonesia dengan memediasi variabel pendapatan pialang asuransi dan penilai kerugian asuransi. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif analisis dan analisis jalur. Data sekunder diambil dari Otoritas Jasa Keuangan (OJK) dan Asosiasi Asuransi Umum Indonesia (AAUI) untuk periode 2016-2021. Hasil penelitian menunjukkan bahwa premi asuransi umum berpengaruh signifikan terhadap pendapatan pialang asuransi dan penilai kerugian asuransi. Namun, premi asuransi umum tidak berpengaruh signifikan terhadap penetrasi asuransi secara langsung maupun melalui variabel mediasi. Kontribusi premi asuransi umum terhadap penetrasi asuransi secara langsung lebih besar dibandingkan kontribusi tidak langsung melalui mediasi variabel pendapatan pialang asuransi dan penilai kerugian asuransi. Penelitian ini diharapkan dapat memberikan manfaat bagi industri asuransi dalam meningkatkan penetrasi asuransi di Indonesia.
SURVEY KUALITAS PELAYANAN BPJS KESEHATAN TERHADAP PETAMBAK BUDIDAYA UDANG DI KABUPATEN INDRAMAYU Maolani, Rukaesih A.; Robidi; Sapolo, Supriyadi
Premium Insurance Business Journal Vol. 7 No. 1 (2020): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

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Abstract

As we have known, that now shrimp is an export commodities that fairly developing from year to year, so that the Marine and Fisheries sector is one of the sourches of national economic growth. Accordingly, shrimp farmer cultivation are the assets whose needed by us to improve the economy in the fisheries sector. Therefore, it is appropriate they get concern from Government for preserve the health of the farmer cultivation and their families. The research conducted aim for known: (1) The level of quality of Health’s BPJS Insurance services for patients of shrimp farmer cultivation and their families, (2) To find out what the difficulties directly experienced by farmers when they came to seek treatment at both the Health Center and the Hospital. The research carried out in the Karangsong Village, Indramayu District, West Java Province to shrimp farmer cultivation within survey methods. The concluded of final research is shrimp farmers cultivation still didn’t satisfied with services officers in Health Center and Hospital. Another also, difficulties are the distance of shrimp farmer cultivation’s residence so far from Health Center and Hospital when they desire to get treatment of there and long in service because amount of some doctors on duty there.
LAYANAN MOBILE SIMARI TERHADAP KEPUASAN ANGGOTA DI KOPERASI JASA SYARIAH MAMBAUL RIZKI INVESTAMA, CABANG KARAWANG, JAWA BARAT Sidik, Syahrial; Wahyuari, Wahyuari; Sapolo, Supriyadi; Kurniartha, Alvernia
Premium Insurance Business Journal Vol. 10 No. 2 (2023): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v10i2.200

Abstract

This study evaluates member satisfaction with Mobile SIMARI services at Mambaul Rizki Investama Sharia Services Cooperative, Karawang Branch, West Java. In the era of digitalization, Sharia Services cooperatives are adopting technology to simplify financial transactions. The SIMARI Mobile service was launched to provide easy transactions for cooperative members through features such as cardless cash withdrawals, credit top-ups, and bill payments. Using the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods, this study measures member satisfaction with Mobile SIMARI services. IPA results show that KJ2 and KJ6 services need to be improved, while other services are satisfactory. The CSI results show that the member satisfaction level reached 83.95%, indicating that this service is very satisfying. This research makes a significant contribution to the development of marketing strategies for Islamic services cooperatives, emphasizing the importance of digital technology integration in increasing member satisfaction and loyalty. The findings can serve as a reference for other cooperatives looking to adopt similar technologies to improve their service quality. Thus, Mambaul Rizki Investama Islamic Services Cooperative can be a pioneer in innovative and socially responsible business practices.
Pengenalan Digital Marketing Sebagai Strategi Pemasaran Usaha Ibu Rumah Tangga (IRT) Di Kelurahan Pedurenan Bekasi Timur Syahrial Sidik; Wahyuari Wahyuari; Rukaesih A. Maolani; Supiyadi Sapolo
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 1 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i1.1168

Abstract

Di era digital, pemasaran digital menjadi kunci utama dalam pengembangan usaha, termasuk bagi Ibu Rumah Tangga (IRT) yang menjalankan usaha kecil. Namun, masih banyak IRT yang menghadapi kendala dalam mengadopsi strategi pemasaran digital karena keterbatasan pengetahuan dan akses terhadap teknologi. Oleh karena itu, program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengedukasi IRT di Kelurahan Pedurenan, Bekasi Timur, mengenai pemasaran digital sebagai strategi pengembangan usaha. Kegiatan ini menggunakan metode pelatihan partisipatif yang melibatkan webinar interaktif serta studi kasus untuk memberikan pemahaman yang aplikatif. Materi yang diberikan mencakup dasar-dasar pemasaran digital, strategi pemasaran melalui WhatsApp, serta teknik pengelolaan konten untuk meningkatkan daya tarik dan jangkauan pasar. Hasil dari program ini menunjukkan peningkatan signifikan dalam pengetahuan dan kepercayaan diri peserta dalam menerapkan digital marketing untuk usaha mereka. Para peserta tidak hanya memahami konsep pemasaran digital, tetapi juga mampu mengaplikasikan strategi yang diajarkan untuk meningkatkan visibilitas dan penjualan produk mereka. Dampak dari program ini tidak hanya dirasakan dalam aspek pemasaran usaha, tetapi juga dalam pemberdayaan ekonomi keluarga dan masyarakat. Penerapan pemasaran digital oleh IRT di Pedurenan diharapkan dapat menjadi model bagi pengembangan usaha kecil lainnya di Indonesia, menegaskan pentingnya integrasi teknologi digital dalam strategi bisnis.
KUALITAS PELAYANAN PUBLIK DI KUA BANDUNG WETAN, KOTA BANDUNG DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN IN CUSTOMER VALUE (PGCV) Syahrial Sidik; Wahyuari, Wahyuari; Supriyadi Sapolo; M. Nasyubun; Anisha Maharani Tambunan
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

The quality of public services is an important factor in building public trust in government institutions, including the Office of Religious Affairs (KUA). This study aims to analyze the quality of public services at the KUA Bandung Wetan, Bandung City, using the Importance Performance Analysis (IPA) and Potential Gain in Customer Value (PGCV) methods. The IPA method is used to identify gaps between the level of importance and service performance based on public perception, while PGCV is used to measure the potential for service value improvement by identifying attributes that significantly impact customer satisfaction. This study employs a descriptive quantitative approach with a questionnaire distributed to 46 respondents. The IPA analysis results indicate two indicators that should be prioritized for improvement: Timeliness (KW2) and Transparency of Procedures (TP1), as they have high importance values but suboptimal performance. The PGCV calculations confirm that improvements in these two indicators have the potential to significantly enhance the perceived value of services by the public. This study contributes theoretically by integrating the IPA and PGCV approaches in public service evaluation based on ServQual, and practically by providing strategic improvement recommendations for KUA to sustainably enhance public satisfaction.