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Exploring The Potential Of Artificial Intelligenge And Personalized Services In Transforming The Golf Industry Supari, Supari; Salat, Roy; Wibawa, Tio Anta; Dewi, Nurma Gupita
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 4 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i4.938

Abstract

The golf industry, steeped in tradition and characterized by its unique culture, is currently at a crossroads, facing both unprecedented opportunities and significant challenges as it navigates the integration of Artificial Intelligence (AI) and personalized services. As technology advances, AI is becoming increasingly pivotal in transforming various aspects of golf, from enhancing equipment and training methodologies to optimizing golf course management through data-driven insights and automation. This integration not only improves operational efficiency but also enriches the overall golfing experience for players by tailoring services to meet their individual needs. Meanwhile, personalized services, which range from customized coaching programs to bespoke membership experiences, are gaining traction as a means to boost customer satisfaction and loyalty within the industry. However, the potential of these innovations is tempered by various barriers, including resistance to technological change, privacy concerns, and the need for significant investment in infrastructure. This paper aims to explore the multifaceted role of AI and personalized services in the golf industry, highlighting the opportunities they present for revenue generation and market expansion, while also addressing the challenges that must be overcome to fully realize their benefits. By examining the current landscape, this research provides insights into how the golf industry can adapt and thrive in a rapidly evolving technological environment, ensuring its relevance and sustainability amid changing consumer expectations and competitive pressures.
Pengaruh Risiko Likuiditas dan Ukuran Perusahaan Terhadap Profitabilitas Perbankan di Bursa Efek Indonesia Dewi, Nurma Gupita
JIFA (Journal of Islamic Finance and Accounting) Vol. 3 No. 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jifa.v3i1.2153

Abstract

This study aims to analyze the effect of liquidity risk and firm size on profitability in the banking sector listed on the Indonesia Stock Exchange in the period 2016-2018. Liquidity risk in this study is proxied by using factors that can be managed by the bank to avoid the threat of liquidity risk.Liquidity risk in this study is proxied by loan debt ratio, while firm size uses a natural logarithm from total assets. The sampling technique uses a purposive sampling method that is by using certain criteria. The population in this study was all banking companies listed in Indonesia Stock Exchange. The sample used in this study are 30 banks.The analysis was carried out using multiple regression analysis. The results of this study indicate that loan debt ratio has aninsignificant effect on bank profitability. Firm size has a positive  and significant effect toward profitability in banking sector in Indonesia.Keywords: Liquidity Risk, Firm Size and ProfitabilityJEL Classification Codes:  C12, G21, L25
Transformasi Digital untuk Meningkatkan Efisiensi Industri Rumah Tangga Dumbeg Alliyah, Siti; Muniroh, Hetty; Hanantyo, Burhanuddin; Mahmudi, A. Aviv; Dewi, Nurma Gupita
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2719

Abstract

The Community Partnership Empowerment Program was implemented to enhance production capacity, management efficiency, and marketing competitiveness of the traditional food home industry (IRT) producing dumbeg in Pohlandak Village, Pancur District, Rembang Regency. Dumbeg is a traditional local culinary product with high economic potential; however, the partner group still faces several challenges. The main problems include manual production processes that reduce efficiency, poorly organized business management, and conventional marketing systems that have not yet adopted digital technology. To address these challenges, the program applied a digital transformation approach through several implementation methods, including the development of appropriate technology in the form of a stainless-steel mixing machine to improve productivity and hygiene, entrepreneurship training based on creativepreneurship to strengthen business management capacity, and digital marketing through social media and e-commerce platforms. The program also produced innovations such as a web-based Sales Information System (SIP) and an e-commerce platform called “Omah Dumbeg” as tools for online promotion and transactions. The results showed an increase in production capacity from 200 to 300 units per day, a rise in turnover by approximately 10%, and an improvement in digital literacy among group members by 80%. This program has proven effective in enhancing efficiency, self-reliance, and business sustainability based on local potential in Rembang Regency through the implementation of digital transformation.  
PENGARUH UKURAN PERUSAHAAN, STRUKTUR MODAL DAN KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN FOOD AND BEVERAGE DI INDONESIA Khoiriyah, Ma'rifatul; Dewi, Nurma Gupita
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 1 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research attempts to prove the influence of company size, capital structure and investment decisions on company value in food and beverage entities on Indonesia Stock Exchange 2019-2021. This research uses the dependent variable of company value, while the independent variables are company size, capital structure and investment decisions. The population is 33 food and beverage entity on the 2019-2021 BEI. The documentation approach is employed by the data collecting methodology. Purposive sampling was used to select the sample. There were 16 entities in the research sample, totaling 48 observations. Multiple linear analysis approaches were employed as the data analysis method. To determine the Best Linear Unbias Estimate (BLUE) data, the data was evaluated using the traditional assumption test prior to the regression. Considering the outcomes of the hypothesis test, it shows that company size and capital structure have an insignificant negative effect on company value, while investment decisions have an insignificant positive effect on company value.
PENGUATAN LEGALITAS USAHA DAN PEMANFAATAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM DI KABUPATEN REMBANG Arifin, Arifin; Aziz, Moh. Khoirul; Dewi, Nurma Gupita
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Publisher : LPPM UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v6i1.4032

Abstract

Mami Bakery adalah salah satu usaha pembuatan roti/ bolu yang terletak di Desa Pulo Kecamatan Rembang Kabupaten Rembang dengan memproduksi berbagai macam olahan kue, roti dan bolu. Usaha ini didirikan oleh Ibu Chulfiyah dan sudah beroperasi sejak tahun 2016. Usaha pembuatan roti/ bolu dalam perjalanannya pasti banyak kendala yang dihadapi. Adapun beberapa kendala yang ditemukan selama observasi antara lain, (1) masih minimnya sarana promosi yang digunakan yang mengakibatkan penjualan kurang maksimal (2) belum memiliki izin usaha (3) belum adanya buku menu, (4) belum memiliki legalitas usaha yang jelas. Berdasarkan permasalahan tersebut, penyusun membuat beberapa program sebagai solusi kepada Mami Bakery, antara lain (1) pembuatan akun Facebook sebagai sarana media promosi (2) menambahkan lokasi usaha di aplikasi Google Maps sehingga mudah dijangkau oleh pelanggan (3) pengajuan izin usaha meliputi NIB (Nomor Induk Berusaha) dan P-IRT. Berbagai program kegiatan yang telah terlaksana ini berhasil meningkatkan daya saing UMKM Mami Bakery yang dibuktikan dengan semakin meningkatnya pangsa pasar yang berdampak pada omset yang dihasilkan. Rangkaian kegiatan yang telah terlaksana ini sangat mendukung UMKM Mami Bakery di tengah persaingan usaha yang semakin ketat saat ini.
Pengaruh Pengetahuan Perpajakan, Motivasi Karir, dan Motivasi Ekonomi Terhadap Minat Mahasiswa Untuk Mengikuti Brevet Pajak Ifatul Maula; Nurma Gupita Dewi
JIAI (Jurnal Ilmiah Akuntansi Indonesia) Vol. 11 No. 1 (2026): Edisi April
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiai.v11i1.4997

Abstract

This purpose of this study is to examine its influence of tax knowledge, career motivation, and economic motivation on the interest of students to take the tax brevet. The research method used in this study is a quantitative approach. The data used is primary data with a data collection technique, namely a questionnaire with a likert scale. The sampling technique uses the saturated sampling method because it is able to produce complete and representative data by involving all members of the population and because the population size is relatively small. The data analysis methods used ware data instrument testing, multiple linier regression testing, and hypothesis testing. The research instrument was proven valid and reliable through validity and reliability tests. The results of the study confirmed that tax knoeledge had a negative but insignificant effect on the interest of students, to take the tax brevet, while career motivation and economic motivation had a significant positive effect on the interest of student of the Fakulty of Economics and Business, YPPI University, Rembang, to take the tax brevet.
Pengaruh Penerapan Green Accounting, Ukuran Perusahaan dan Environmental Social and Governance (ESG) Terhadap Nilai Perusahaan Pada Perusahaan yang Terindeks IDX ESG Leader Azifa Ababil; Nurma Gupita Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10236

Abstract

This study to prove green accounting, company size and ESG on corporate value in compani included in the IDX ESG Leader. This research employs a quantitative method utilizing documentary data in the form of secondary data. The sample of the study consisted of 12 companies using a purposive sampling technique. The data analysis employed descriptive statistical tests, classical assumption tests and multiple linear regression analysis. The test results indicate that green accounting, company size and ESG have a negative but insignificant effect on firm value in companies indexed in IDX ESG Leader. This finding indicates that companies listed in the IDX ESG Leaders index generally have consistent corporate value due to their strong sustainability reputation, leading investors to tend to give positive assessments to entities perceived as trustworthy. Furthermore, the research findings also identified that a companys value is more influenced by overall market perception than by differences in each companys sustainability practices. The implementation of this research is expected to serves as a foundational consideration for management and stakeholders in formulating strategis to enhance firm value, particularly through the more consistent application of green accounting, company size and ESG aspects as a core component of sustainability strategy.