Claim Missing Document
Check
Articles

Found 39 Documents
Search

Enhancing Repeat Buyer Classification with Multi Feature Engineering in Logistic Regression Mauludiah, Siska Farizah; Crysdian, Cahyo; Arif, Yunifa Miftachul
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45025

Abstract

This study presents a novel approach to improving repeat buyer classification on e-commerce platforms by integrating Kullback-Leibler (KL) divergence with logistic regression and focused feature engineering techniques. Repeat buyers are a critical segment for driving long-term revenue and customer retention, yet identifying them accurately poses challenges due to class imbalance and the complexity of consumer behavior. This research uses KL divergence in a new way to help choose important features and evaluate the model, making it easier to understand and more effective at classifying repeat buyers, unlike traditional methods. Using a real-world dataset from Indonesian e-commerce with 1,000 records, divided into 80% for training and 20% for testing, the study uses logistic regression along with techniques like SMOTE for oversampling, class weighting, and regularization to fix issues with data imbalance and overfitting. Model performance is assessed using accuracy, precision, recall, F1-score, and KL divergence. Experimental results indicate that the KL-enhanced logistic regression model significantly outperforms the baseline, especially in balancing precision and recall for the minority class of repeat buyers. The unique contribution of this work lies in its synergistic use of KL divergence in both the feature engineering and evaluation phases, offering a robust, interpreted, and data-efficient solution. For e-commerce businesses, the findings translate into improved targeting of high-value customers, better personalization of marketing efforts, and more strategic allocation of resources. This research offers practical tips for enhancing predictive customer analytics and supports data-driven decision-making in digital commerce environments.
Improving Urban Heat Island Predictions Using Support Vector Regression and Multi-Sensor Remote Sensing: A Case Study in Malang Arif, Yunifa Miftachul; Rohma, Salma Ainur; Nurhayati, Hani; Kusumadewi, Tarranita; Nugroho, Fresy; Karami, Ahmad Fahmi
Register: Jurnal Ilmiah Teknologi Sistem Informasi Vol 10 No 2 (2024): July
Publisher : Information Systems - Universitas Pesantren Tinggi Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/register.v10i2.5022

Abstract

The Urban Heat Island (UHI) phenomenon is characterized by higher temperatures in urban areas compared to surrounding rural areas. This condition poses various environmental risks and adversely impacts public health, particularly in Malang, Indonesia. This study aims to predict land surface temperature (LST) in Malang to better understand and mitigate the effects of UHI's. Support Vector Regression (SVR) is employed using remote sensing data from Landsat-8, Sentinel-2, and SRTM. Normalized Difference Vegetation Index (NDVI), Normalized Difference Built-up Index (NDBI), Normalized Difference Water Index (NDWI), Normalized Difference Moisture Index (NDMI), elevation, and LST are calculated and normalized to ensure accurate data representation. Model testing results indicate that the Radial Basis Function (RBF) kernel performs best with hyperparameter settings of C = 10, Epsilon = 0.1, and gamma = 1. This model achieves an R² of 0.887, an MSE of 1.625, and a MAPE of 2.71%. These findings confirm that SVR with an appropriately tuned RBF kernel can improve prediction accuracy. Consequently, the study provides a robust foundation for developing more effective predictive models to address UHI management in urban areas.
Pengendalian Gerak Robot Beroda Menggunakan Sarung Tangan Pintar dengan Neural Network Backpropagation Arif, Yunifa Miftachul; Mustofa, Ahmad Habibil; Holle, Khadijah Fahmi Hayati; Wibowo, Muhammad Ismail Arjun; Aziza, Miladina Rizka; Junikhah, Allin; Hasanah, Novrindah Alvi
SinarFe7 Vol. 7 No. 1 (2025): SinarFe7-7 2025
Publisher : FORTEI Regional VII Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengendalian robot berbasis remote control konvensional kerap memerlukan adaptasi dan pembelajaran baru bagi pengguna, khususnya bagi mereka yang belum terbiasa dengan tata letak tombol yang kompleks. Penelitian ini menawarkan solusi yang lebih intuitif melalui pendekatan Hand Gesture Recognition berbasis sarung tangan pintar (smart glove) yang dilengkapi sensor MEMS berupa akselerometer dan giroskop. Data pergerakan tangan yang diperoleh diolah menggunakan metode Neural Network Backpropagation untuk mengenali lima jenis gerakan, yaitu diam, maju, mundur, belok kiri, dan belok kanan. Sistem dikembangkan pada mikrokontroler STM32F10C dengan modul nirkabel NRF24L01 sebagai media transmisi data ke robot beroda. Pengujian dilakukan oleh satu orang pengguna dengan sepuluh kali percobaan untuk setiap gerakan. Hasil klasifikasi menunjukkan tingkat akurasi rata-rata sebesar 82,8%, dengan respon yang cepat dan stabil terhadap perintah yang diberikan. Temuan ini membuktikan bahwa pengendalian robot dapat dilakukan secara lebih natural, efisien, dan responsif hanya dengan gerakan tangan, sehingga berpotensi dikembangkan untuk aplikasi yang lebih luas di masa depan.
Performance of Multi-Criteria Recommender System Using Cosine-Based Similarity for Selecting Halal Tourism Nadhifah, Rizqi Aulia; Arif, Yunifa Miftachul; Nurhayati, Hani; Angreani, Linda Salma
Applied Information System and Management (AISM) Vol. 5 No. 2 (2022): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v5i2.25035

Abstract

Tourism is an activity where people or groups travel voluntarily for relaxation, seeking entertainment, or enjoy cultural diversity both within the city, outside the city, or even abroad. For traveling, information about halal tourism is essential that tourists must know. Tourists can contact a tour guide to find information and recommendations for halal tourism. However, it will cost quite a bit and need for a recommendation system to obtain recommendations and make it easier for tourists to determine which halal tourism to visit. This study aims to obtain the Multi-Criteria Recommender System's (MCRS) performance using cosine-based similarity to select halal tourism in Batu City. MCRS extends the traditional approach by using more than one scoring criteria to generate recommendations. The implementation of MCRS using cosine-based similarity succeeded in producing the five highest recommendations for halal tourist attractions, which were implemented in a game-based system. Through recommendation accuracy testing on two items, three items, four items, and five tourist attractions items, we obtained an average accuracy is 77,95%.
Selecting Tourism Site Using 6 As Tourism Destinations Framework Based Multi-Criteria Recommender System Arif, Yunifa Miftachul; Putra, Duvan Deswantara; Khan, Nauman
Applied Information System and Management (AISM) Vol. 6 No. 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.25140

Abstract

Batu City is a place with many types of tourism and had many tourists in 2019. However, there was an imbalance of tourist attractions visited from the total number. Tourists are only fixated on famous tourist spots. Therefore, a recommendation system is needed that can provide recommendations for tourists. In this study, we use the Multi-Criteria Recommender System (MCRS) method based on the rating value between users to obtain recommendations from the system regarding selecting tourist destinations. The authors use the 6 As Tourism Destinations (6AsTD) framework for user assessment criteria in this study. The framework consists of six indicators that assess the success of tourism destinations, including attractions, accessibility, amenities, support services, activities, and available packages. The six components are considered the key to the success of a tourist destination under the marketing approach. This study aimed to obtain a recommendation system for selecting tourist destinations using the multi-criteria concept based on the 6AsTD framework. Based on the experimental results, the proposed method has an accuracy rate of up to 72%.
Non-Rating Recommender System for Choosing Tourist Destinations Using Artificial Neural Network Arif, Yunifa Miftachul; Wardani, Dyah; Nurhayati, Hani; Diah, Norizan Mat
Applied Information System and Management (AISM) Vol. 6 No. 2 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i2.26741

Abstract

The development of tourist destinations in Batu City makes it hard for the tourists to decide their destinations. The recommender system is a solution that provides a lot of information or tourist attraction data. Collaborative filtering is often used in recommender systems. However, it has drawbacks; one of which is the cold-start problem, where the system cannot recommend items to new users. It was caused by the new user who had no history of rating on any item, or the system had no information. This study aims to apply a non-rated travel destination recommendation system to address the cold-start problem for new users. We use a multi-layer perceptron or artificial neural networks to overcome the problem by training user preference data to produce high training accuracy. Based on four experiments in the training data, the network architecture shows 5 – 7 – 5 – 3 –14, which is the highest accuracy. The architecture uses five variables as inputs and three hidden layers, with each layer was activated using the ReLU activation function. The output layer produces 14 binary outputs and is activated using the sigmoid activation function. The system can give recommendations to new users using feedforward from test data with updated values in weights and biases. The test results from 46 test data showed an accuracy of 67.235%.
Analysis of the Use of Artificial Neural Network Models in Predicting Bitcoin Prices Sahi, Muhammad; Faisal, Muhammad; Arif, Yunifa Miftachul; Crysdian, Cahyo
Applied Information System and Management (AISM) Vol. 6 No. 2 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i2.29648

Abstract

Bitcoin is one of the fastest-growing digital currencies or cryptocurrencies in the world. However, the highly volatile Bitcoin price poses a very extreme risk for traders investing in cryptocurrencies, especially Bitcoin. To anticipate these risks, a prediction system is needed to predict the fluctuations in cryptocurrency prices. Artificial Neural Network (ANN) is a relatively new model discovered and can solve many complex problems because the way it works mimics human nerve cells. ANN has the advantage of being able to describe both linear and non-linear models with a fairly wide range. This research aims to determine the best performance and level of accuracy of the ANN model using the Back-Propagation Neural Network (BPNN) algorithm in predicting Bitcoin prices. This study uses Bitcoin price data for the period 2020 to 2023 taken from the CoinDesk market. The results of this study indicate that the ANN model produces the best performance in the form of four input nodes, 12 hidden nodes, and one output node (4-12-1) with an accuracy rate of around 3.0617175%.
Struggling Models: An Analysis of Logistic Regression and Random Forest in Predicting Repeat Buyers with Imbalanced Performance Metrics Mauludiah, Siska Farizah; Arif, Yunifa Miftachul; Faisal, Muhammad; Putra, Dony Darmawan
Applied Information System and Management (AISM) Vol. 7 No. 2 (2024): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v7i2.39326

Abstract

Predicting repeat buyers is essential for businesses seeking to improve customer retention and maximize profitability. This study examines the effectiveness of logistic regression and random forest algorithms in forecasting repeat buyers, utilizing an e-commerce dataset from Kaggle. Despite the theoretical strengths of these models, our results indicate significant performance challenges. Both models were evaluated on key metrics: accuracy, precision, recall, F1 score, and ROC-AUC. The findings revealed that the models logistic regression and random forest performed poorly, with accuracy hovering around 50%, precision and recall demonstrating imbalanced performance, and ROC-AUC scores barely exceeding random guessing levels. Such metrics highlight the limited discriminative power of these models in identifying repeat buyers. The analysis suggests that issues such as data quality, feature relevance, and class imbalance contribute to these shortcomings. Specifically, the models struggled to effectively learn from the data, leading to suboptimal predictions. These results underscore the need for enhanced feature engineering, better handling of class imbalance, and possibly exploring more advanced algorithms. This study provides a critical assessment of the limitations inherent in using Logistic Regression and Random Forest for predicting repeat buyers, hence implements feature engineering, SMOTE and hyperparameter tuning using RandomSearchCV to get better result.
Extended reality for education: Mapping current trends, challenges, and applications Samala, Agariadne Dwinggo; Bojic, Ljubisa; Rawas, Soha; Howard, Natalie-Jane; Arif, Yunifa Miftachul; Tsoy, Dana; Coelho, Diogo Pereira
Jurnal Pendidikan Teknologi Kejuruan Vol 7 No 3 (2024): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v7i3.37623

Abstract

The advancements in 5G technology and Artificial Intelligence (AI) have accelerated the integration of immersive technologies such as Extended Reality (XR) into educational practices. There is a notable scarcity of studies focusing specifically on the applications and impact of XR in academic settings. Most existing research has concentrated on AR and VR, leaving a gap in understanding the full potential of XR. Addressing these gaps and challenges is crucial for harnessing the full potential of XR in education. This study aims to map and analyze the applications, trends, and educational challenges of XR technology. This study conducts a bibliometric analysis covering XR's application in education from 2018 to 2023, analyzing 32 articles from Scopus sources. Key findings highlight XR's annual growth in research publications, with significant contributions from the United States, China, and Canada. XR enriches education by facilitating immersive simulations, real time interaction with virtual objects, and spatial manipulation in three dimensions. It fosters presence and embodiment in virtual environments, supports practical training through realistic simulations, enhances multi-sensory engagement, promotes collaborative learning environments, and improves accessibility for diverse learners. The main challenges of XR technology include high costs, technical hurdles, regulatory issues, infrastructure limitations, and the need for digital literacy and skills. Addressing these challenges, collaborative efforts among educators, researchers, and industry stakeholders are required. Such collaboration is crucial for harnessing the full potential of XR technology to revolutionize education and prepare learners for a dynamic future.