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All Journal Ekspektra: Jurnal Bisnis & Manajemen J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) Develop Jurnal ABDIKU Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Mentari
Octaviana Arisinta
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Pengaruh Manajemen Pemasaran, Kreativitas, Inovasi, dan Lokasi terhadap Loyalitas Konsumen (Studi Kasus Usaha Mie Aigo di Kamal) Rukmaningrum, Nikalawasta Ananda; Arisinta, Octaviana
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1863

Abstract

Opening a restaurant business or the trend called a restaurant is currently more popular with entrepreneurs. Moreover, recently types of food such as noodles have been admired by many people, especially noodle lovers. When starting a business, you must pay attention not only to preparing materials and finances, but being ready to take risks is an important thing to overcome existing problems. That way, entrepreneurs have to work harder to gain and maintain consumer loyalty. This research was conducted to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (Case Study of the Aigo Noodle Business in Kamal). The aim of this research is to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (case study of the Aigo noodle business in Kamal) partially and simultaneously. The type of research used was quantitative with a Likert scale and 30 respondents. The sampling Technique in the research used Convenience Sampling. The research results showed that the marketing management variable (X1) had a significant influence on consumer loyalty. This is proven by a value of 0.001 < 0.05 and Tcount of 3.654 > 2.060. So Ho is rejected, and Ha is accepted. The creativity variable (X2) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of -6.356 <2.060. So Hoe was rejected and Ha was accepted. The innovation variable (X3) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.034<0.05 and a Tcount value of -2.244<2.060. So Hoe was rejected and Ha was accepted. The location variable (X4) has a significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of 6.015> 2.060. So Hoe was rejected and Ha was accepted. Testing F, it can be concluded that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) on consumer loyalty variables (Y). This is proven by a significant value of 0.000 <0.05 and Fcount of 54.996 > 2.76. This means that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) and consumer loyalty variables (Y).
Optimalisasi Pengelolaan Limbah melalui Pembuatan Tong Sampah di Desa Pacangan Kecamatan Tragah Arisinta, Octaviana; Maulana, Irfan; Wardani, Muallifah Septia
Jurnal Pengabdian Masyarakat Mentari Vol. 1 No. 10 (2025): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v1i10.94

Abstract

Jawa Timur, Indonesia bidang kesehatan ini bertujuan untuk meningkatkan kesadaran masyarakat tentang pentingnya pengelolaan sampah yang baik sebagai upaya menjaga kebersihan lingkungan dan mencegah penyebaran penyakit. Dalam program ini, mahasiswa membuat tong sampah yang ramah lingkungan dan praktis untuk digunakan di berbagai tempat umum dan pemukiman. Setelah pembuatan, tong sampah tersebut dibagikan ke lokasi-lokasi strategis, seperti tempat Tk, Madrasah, Sumber, Masjid, untuk memudahkan masyarakat dalam membuang sampah pada tempatnya. Selain itu, kegiatan ini juga dilengkapi dengan penyuluhan tentang pentingnya pemilahan sampah, dampak sampah terhadap kesehatan, dan cara pengelolaan sampah yang benar. Diharapkan, program ini dapat meningkatkan kualitas kesehatan masyarakat, menciptakan lingkungan yang lebih bersih, serta membangun kesadaran kolektif dalam menjaga kebersihan dan kesehatan lingkungan sekitar
Co-Authors Aldila Septiana, Aldila Irfan Maulana, Irfan M. Sahid NORIDA CANDA SAKTI Rukmaningrum, Nikalawasta Ananda Ruski Ruski, Ruski Septaryanto, Joko Ulum, Romiftahul Wardani, Muallifah Septia Waspodo Tjipto Subroto Zahroh, Anilatus Zainudin Zainudin Zainudin