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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Linguistics and Elt Journal Kajian Linguistik dan Sastra Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Indonesian Research Journal on Education Elatics
Hamdanur, Roobby
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Religion Arts Humanities Chemistry Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Words That Work: A Thematic Study of Persuasive Language in Online Advertisements Harahap, Ahmad Fadli; Losi, Rizky Vita; Elviani, Mutia; Panggabean, Hanna Maria; Hamdanur, Roobby
Kajian Linguistik dan Sastra Vol. 4 No. 2 (2025): Mei 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i2.43431

Abstract

In the rapidly evolving digital era, online advertising has emerged as a central strategy in marketing communication. While language plays a crucial role in crafting persuasive advertisements, few studies have provided a thematic synthesis of the linguistic strategies used in online ads. This study aims to identify and synthesize persuasive linguistic strategies as discussed in recent academic literature. The research employs thematic analysis based on Braun and Clarke’s six-phase framework. Data were collected from ten peer-reviewed journal articles published between 2020 and 2025, each focusing on persuasive language in digital advertising. The analysis revealed four dominant themes: Emotional Resonance, Building Credibility, Interactive Appeal, and Aesthetic Persuasion. These findings demonstrate that language in online advertising is not only used to convey product information but also to establish emotional connections, build trust, stimulate audience engagement, and enhance the aesthetic appeal of the message. The study offers practical implications for advertisers, encouraging a focus on emotional and interactive elements in message construction. It also calls for further research into the effectiveness of these strategies across different digital platforms and cultural contexts.
The Trend of Linguistic Studies on Social Media in Indonesian Linguistic Journals Harahap, Ahmad Fadli; Rizky Vita Losi; Hanna Maria Panggabean; Ronika Apriyanti Manik; Roobby Hamdanur; Tahan HJ Sihombing; Sahat Maringan Samosir
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6871

Abstract

The focus of linguistic research has been shift in the past five years from face to face communication to online communication. This research employed content analysis on a number of articles that had been published in linguistics journals across Indonesia since 2020 to 2024, with linguistic aspect in social media as the main focus of the research. This current research has revealed that in the past five years, the number of publications used social media as their data source had improved. Among those publications, the most dominant research designed was qualitative descriptive. In addition, content analysis is the most dominant method to analyze the data. Instagram is the most frequently platform used as data resources in linguistic research. Researchers are particularly interested to investigate pragmatic aspects towards the online communication in social media. Based on the findings, future research is encouraged to use more diverse research designs, expand the scope of linguistic domains, and explore new platforms such as threads to better capture evolving digital language trends. Researchers are also advised to continuously adapt their methods and analyses to the dynamic nature of online communication in Indonesia.
An Analysis of Figurative Language in Donald Trump’s Inaugural Speech Hamdanur, Roobby
Linguistics and ELT Journal Vol 13, No 1 (2025): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i1.31481

Abstract

This study investigated the figurative language found in Donald Trump’s Inaugural Speech on January 20th, 2025. The aim of this study was to analyze the types of figurative languages and their meanings. The method of this study was descriptive qualitative. The source of data of this study was the inaugural speech of Donald Trump. The data analyzed in this study were the words, phrases, clauses, and sentences containing figurative language. The theory used in this study was M.H. Abrams figurative language theory, and pragmatic and expressive approach to describe the meaning. The finding of this study indicated that there were 23 figurative languages found in the speech. They were personification, hyperbole, metaphor, metonymy, simile and symbolism. Personification was the most frequent figurative language. This study showed that the figurative language used in the speech was to convey ideological messages, appeal emotionally to the audience, and build persuasive narratives. This study will possibly help to enrich learning and understanding of figurative language meaning especially in political discourse.
AN ANALYSIS OF FIGURATIVE LANGUAGE IN LORDE’S SELECTED SONG AND ITS CONNOTATIVE MEANING Roobby Hamdanur
ELATICS JOURNAL Vol 2 No 2 (2025): June
Publisher : English Literature Study Program of Universitas Kebangsaan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/elatics.v2i2.4082

Abstract

This study investigated the figurative language in Lorde’s selected song entitled “Royals” and its connotative meaning. This study was descriptive qualitative research. The source of the data was Lorde selected song entitled “Royals”. The data were word, phrase, clause, and sentence in the song expressing figurative language. The finding indicated that there were 16 figurative languages found in “Royals” lyric. They were simile, personification, metaphor, symbolism, metonymy, hyperbole, understatement, and irony. The most frequent figurative language found in “Royals” lyric was symbolism since it symbolized the materialism in American society. The connotative meaning of the whole figurative language is negative because it shows the rejection of materialism in American society.
SOSIALISASI PENGEMBANGAN MODUL AJAR BAHASA INGGRIS BERBASIS DIGITAL BAGI GURU DI SMP SWASTA AL-AZHAR MEDAN Losi, Rizky Vita; Harahap, Ahmad Fadli; Hamdanur, Roobby; Liani, Ghustiva
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3010

Abstract

Abstract: The development of digital English teaching modules is urgent in the context of globalization and rapid technological advances. The socialization activities in the implementation of this community service aimed to increase the understanding and knowledge of English teachers in creating and using digital-based teaching modules in English subjects at SMP Swasta Al-Azhar Medan. This activity provides insight into effective teaching strategies and how to design modules that are interactive and interesting, so as to increase student engagement. The development of English teaching module uses several digital applications such as Canva, Flipbook Maker, and Barcode Generator to create an innovative and interactive digital-based teaching module. The method used in this activity is organized in several stages, namely: (1) situation analysis, (2) observation and initial interviews, (3) instrument preparation, (4) pre-test and material presentation, and (5) post-test, question and answer session and evaluation. The success of this community service activities is measured using the percentage of pre-test and post-test results, where the results show a significant increase, almost reaching an average of 87% in the post-test results. These results indicate that quantitatively the understanding and knowledge of English teachers at SMP Swasta Al-Azhar Medan on digital-based teaching modules has increased after participating in the socialization held by the service team. This socialization activity is expected to be the first step in transforming teaching methods that are more modern and effective, and support students in achieving optimal learning outcomes. Keyword: digital-based teaching module; English language skills; interactive learning Abstrak: Pengembangan modul ajar digital bahasa Inggris sangat mendesak dalam konteks globalisasi dan kemajuan teknologi yang cepat. Kegiatan sosialisasi dalam pelaksanaan pengabdian kepada masyarakat ini memiliki tujuan untuk meningkatkan pemahaman dan pengetahuan guru bahasa Inggris dalam membuat dan menggunakan modul ajar berbasis digital pada mata pelajaran Bahasa Inggris di SMP Swasta Al-Azhar Medan. Kegiatan ini memberikan wawasan tentang strategi pengajaran yang efektif dan cara merancang modul yang interaktif serta menarik, sehingga dapat meningkatkan keterlibatan siswa. Modul ajar bahasa Inggris yang dikembangkan menggunakan beberapa aplikasi digital seperti Canva, Flipbook Maker, dan Barcode Generator hingga terciptanya modul ajar berbasisi digital yang inovatif dan interaktif. Metode yang digunakan dalam kegiatan ini disusun dalam mbeberapa tahapan, yaitu: (1) analisis situasi, (2) observasi dan wawancara awal, (3) penyusunan instrumen, (4) pre-test dan pemaparan materi, serta (5) post-test, sesi tanya jawab dan evaluasi. Keberhasilan kegiatan PKM diukur menggunakan persentase hasil pre test dan post test, dimana hasil tersebut menunjukkan adanya peningkatan yang signikan hampir mencapai rerata 87% pada hasil post test. Hasil ini menunjukkan bahwa secara kuantitatif pemahaman dan pengetahuan guru-guru bahasa Inggris di SMP Swasta Al-Azhar terhadap modul ajar berbasis digital mengalami peningkatan setelah mengikuti sosialisasi yang diadakan oleh tim pengabdian. Kegiatan sosialisasi ini diharapkan dapat menjadi langkah awal dalam transformasi metode pengajaran yang lebih modern dan efektif, serta mendukung siswa dalam mencapai hasil belajar yang optimal. Kata kunci: modul ajar berbasis digital; keterampilan bahasa Inggris; pembelajaran interaktif 
Improving Students’ English Language Skills through Digital Gamification-based Learning : An Action Research Study Losi, Rizky Vita; Panggabean, Hanna Maria; Harahap, Ahmad Fadli; Hamdanur, Roobby; Tanjung, Rovidatul Hikmah
Indonesian Research Journal on Education Vol. 5 No. 6 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i6.3724

Abstract

This study investigates the effectiveness of gamification-based applications in improving students' English language skills, including speaking, listening, reading, and writing. The Cake application, used for speaking and listening skills, and the Wordwall application, used for reading and writing skills, were implemented to enhance student proficiency. Pre-test and post-test analyses revealed significant improvements across all skills. The average speaking skill score increased by 15.5 points, indicating a notable enhancement in students' confidence and fluency. In listening skill, students' post-test score averaged 85.75, a significant increase from 61.5 in the pre-test, showing that gamification effectively boosts listening comprehension. For reading skill, the Wordwall app led to an average post-test score of 85.8, up from 61.1, demonstrating gamification’s role in increasing student motivation and reading comprehension. Similarly, in writing skill, students showed an average post-test score of 86.4, a substantial rise from 60.3 in the pre-test, highlighting the positive impact of interactive writing tasks. The findings support the research of Cheng et al. (2025), Rodríguez et al. (2023), Matyakhan et al. (2024), and Ibrahim et al. (2024), confirming that gamification enhances student engagement, motivation, and academic performance. This study provides strong evidence that gamification-based learning is highly effective in improving English language skills at the vocational level, suggesting that its implementation in higher education can significantly support students' language development and prepare them for professional careers.
Co-Authors Elviani, Mutia Hanna Maria Panggabean Harahap, Ahmad Fadli Liani, Ghustiva Losi, Rizky Vita Manik, Ronika Apriyanti Panggabean, Hanna Maria Rizky Vita Losi Sahat Maringan Samosir Tahan HJ Sihombing Tanjung, Rovidatul Hikmah