Garuda - Garba Rujukan Digital

Words That Work: A Thematic Study of Persuasive Language in Online Advertisements Harahap, Ahmad Fadli; Losi, Rizky Vita; Elviani, Mutia; Panggabean, Hanna Maria; Hamdanur, Roobby
Kajian Linguistik dan Sastra Vol. 4 No. 2 (2025): Mei 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i2.43431

In the rapidly evolving digital era, online advertising has emerged as a central strategy in marketing communication. While language plays a crucial role in crafting persuasive advertisements, few studies have provided a thematic synthesis of the linguistic strategies used in online ads. This study aims to identify and synthesize persuasive linguistic strategies as discussed in recent academic literature. The research employs thematic analysis based on Braun and Clarke’s six-phase framework. Data were collected from ten peer-reviewed journal articles published between 2020 and 2025, each focusing on persuasive language in digital advertising. The analysis revealed four dominant themes: Emotional Resonance, Building Credibility, Interactive Appeal, and Aesthetic Persuasion. These findings demonstrate that language in online advertising is not only used to convey product information but also to establish emotional connections, build trust, stimulate audience engagement, and enhance the aesthetic appeal of the message. The study offers practical implications for advertisers, encouraging a focus on emotional and interactive elements in message construction. It also calls for further research into the effectiveness of these strategies across different digital platforms and cultural contexts.

The Trend of Linguistic Studies on Social Media in Indonesian Linguistic Journals Harahap, Ahmad Fadli; Rizky Vita Losi; Hanna Maria Panggabean; Ronika Apriyanti Manik; Roobby Hamdanur; Tahan HJ Sihombing; Sahat Maringan Samosir
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6871

The focus of linguistic research has been shift in the past five years from face to face communication to online communication. This research employed content analysis on a number of articles that had been published in linguistics journals across Indonesia since 2020 to 2024, with linguistic aspect in social media as the main focus of the research. This current research has revealed that in the past five years, the number of publications used social media as their data source had improved. Among those publications, the most dominant research designed was qualitative descriptive. In addition, content analysis is the most dominant method to analyze the data. Instagram is the most frequently platform used as data resources in linguistic research. Researchers are particularly interested to investigate pragmatic aspects towards the online communication in social media. Based on the findings, future research is encouraged to use more diverse research designs, expand the scope of linguistic domains, and explore new platforms such as threads to better capture evolving digital language trends. Researchers are also advised to continuously adapt their methods and analyses to the dynamic nature of online communication in Indonesia.

SOSIALISASI PENGEMBANGAN MODUL AJAR BAHASA INGGRIS BERBASIS DIGITAL BAGI GURU DI SMP SWASTA AL-AZHAR MEDAN Losi, Rizky Vita; Harahap, Ahmad Fadli; Hamdanur, Roobby; Liani, Ghustiva
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3010

Abstract: The development of digital English teaching modules is urgent in the context of globalization and rapid technological advances. The socialization activities in the implementation of this community service aimed to increase the understanding and knowledge of English teachers in creating and using digital-based teaching modules in English subjects at SMP Swasta Al-Azhar Medan. This activity provides insight into effective teaching strategies and how to design modules that are interactive and interesting, so as to increase student engagement. The development of English teaching module uses several digital applications such as Canva, Flipbook Maker, and Barcode Generator to create an innovative and interactive digital-based teaching module. The method used in this activity is organized in several stages, namely: (1) situation analysis, (2) observation and initial interviews, (3) instrument preparation, (4) pre-test and material presentation, and (5) post-test, question and answer session and evaluation. The success of this community service activities is measured using the percentage of pre-test and post-test results, where the results show a significant increase, almost reaching an average of 87% in the post-test results. These results indicate that quantitatively the understanding and knowledge of English teachers at SMP Swasta Al-Azhar Medan on digital-based teaching modules has increased after participating in the socialization held by the service team. This socialization activity is expected to be the first step in transforming teaching methods that are more modern and effective, and support students in achieving optimal learning outcomes. Keyword: digital-based teaching module; English language skills; interactive learning Abstrak: Pengembangan modul ajar digital bahasa Inggris sangat mendesak dalam konteks globalisasi dan kemajuan teknologi yang cepat. Kegiatan sosialisasi dalam pelaksanaan pengabdian kepada masyarakat ini memiliki tujuan untuk meningkatkan pemahaman dan pengetahuan guru bahasa Inggris dalam membuat dan menggunakan modul ajar berbasis digital pada mata pelajaran Bahasa Inggris di SMP Swasta Al-Azhar Medan. Kegiatan ini memberikan wawasan tentang strategi pengajaran yang efektif dan cara merancang modul yang interaktif serta menarik, sehingga dapat meningkatkan keterlibatan siswa. Modul ajar bahasa Inggris yang dikembangkan menggunakan beberapa aplikasi digital seperti Canva, Flipbook Maker, dan Barcode Generator hingga terciptanya modul ajar berbasisi digital yang inovatif dan interaktif. Metode yang digunakan dalam kegiatan ini disusun dalam mbeberapa tahapan, yaitu: (1) analisis situasi, (2) observasi dan wawancara awal, (3) penyusunan instrumen, (4) pre-test dan pemaparan materi, serta (5) post-test, sesi tanya jawab dan evaluasi. Keberhasilan kegiatan PKM diukur menggunakan persentase hasil pre test dan post test, dimana hasil tersebut menunjukkan adanya peningkatan yang signikan hampir mencapai rerata 87% pada hasil post test. Hasil ini menunjukkan bahwa secara kuantitatif pemahaman dan pengetahuan guru-guru bahasa Inggris di SMP Swasta Al-Azhar terhadap modul ajar berbasis digital mengalami peningkatan setelah mengikuti sosialisasi yang diadakan oleh tim pengabdian. Kegiatan sosialisasi ini diharapkan dapat menjadi langkah awal dalam transformasi metode pengajaran yang lebih modern dan efektif, serta mendukung siswa dalam mencapai hasil belajar yang optimal. Kata kunci: modul ajar berbasis digital; keterampilan bahasa Inggris; pembelajaran interaktif

The Trend of Linguistic Studies on Social Media in Indonesian Linguistic Journals Harahap, Ahmad Fadli; Rizky Vita Losi; Hanna Maria Panggabean; Ronika Apriyanti Manik; Roobby Hamdanur; Tahan HJ Sihombing; Sahat Maringan Samosir
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6871

The focus of linguistic research has been shift in the past five years from face to face communication to online communication. This research employed content analysis on a number of articles that had been published in linguistics journals across Indonesia since 2020 to 2024, with linguistic aspect in social media as the main focus of the research. This current research has revealed that in the past five years, the number of publications used social media as their data source had improved. Among those publications, the most dominant research designed was qualitative descriptive. In addition, content analysis is the most dominant method to analyze the data. Instagram is the most frequently platform used as data resources in linguistic research. Researchers are particularly interested to investigate pragmatic aspects towards the online communication in social media. Based on the findings, future research is encouraged to use more diverse research designs, expand the scope of linguistic domains, and explore new platforms such as threads to better capture evolving digital language trends. Researchers are also advised to continuously adapt their methods and analyses to the dynamic nature of online communication in Indonesia.

A Case Study of Analyzing Students’ Focus in Writing Manik, Ronika Apriyanti; Harahap, Ahmad Fadli
Linguistics and ELT Journal Vol 13, No 1 (2025): Juni (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i1.31874

Maintaining focus in writing is among the underemphasized but critical areas of academic literacy, particularly among English as a Foreign Language (EFL) students. Indonesian EFL learners mostly put more effort into maintaining thematic coherence and logical coherence of writing despite their operationally effective grammatical and lexical control. Although writing pedagogy is a stronghold of language instruction, little has been investigated in Indonesia which seeks to investigate students' capacity to maintain focus, a fundamental skill in guaranteeing coherent and effective texts. This research was prompted by the noted lack of pedagogical focus and empirical investigation of focus in writing, and particularly at the tertiary level. Using a qualitative case study design, the researcher examined the writing of 25 second-semester business management students. Participants were tasked with composing personal narratives and reflecting on their writing experiences. After that, the students' writings were evaluated based on five criteria, such as clarity of main idea, relevance of supporting details, consistency, topic unity, transitions and coherence. Findings reveal that the majority of students demonstrated Limited to Basic proficiency in all five areas with the highest deficiencies observed in topic unity and consistency. Also, most of the students can write sentences but struggle to organize and connect the ideas logically correspond to the theme. The data also shows that the participants faced significant linguistic and cognitive challenges, such in expressing ideas fluently, selecting appropriate vocabulary, and understanding genre-based writing. This study underscores the urgent need for a pedagogical shift that adopt a process-based which constructivist approaches that view writing as a repeated activity involving planning, drafting, reviewing, and revising. Such an approach recognizes that effective writing instruction must extend beyond grammatical correctness and surface-level features.

Sosialisasi dan Workshop Strategi Menulis Essay Dalam Bahasa Inggris Dan Meraih Beasiswa Untuk Studi Lanjut Ke Dalam Dan Luar Negeri Di SMA Swasta Al-Azhar Medan, Kota Medan, Sumatera Utara Sihombing, Tahan H.J.; Panggabean, Hanna Maria; Manik , Ronika Apriyanti Manik; Mutia Elviani; Muhamad Safi’i; Harahap, Ahmad Fadli
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9349

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan menulis essay dalam bahasa Inggris bagi siswa SMA Swasta Al-Ahzar Medan sebagai persiapan menghadapi seleksi beasiswa, baik di dalam maupun luar negeri. Permasalahan utama yang dihadapi mitra adalah rendahnya keterampilan menulis akademik siswa, khususnya dalam menyusun essay yang argumentatif, terstruktur, dan sesuai standar penyedia beasiswa. Untuk mengatasi hal tersebut, tim pengabdi memberikan pelatihan intensif selama dua hari yang mencakup pemahaman struktur essay, teknik menulis, dan revisi berbasis umpan balik. Kegiatan ini juga disertai penyusunan dan distribusi modul “Strategi Penulisan Essay Beasiswa dalam Bahasa Inggris” sebagai bahan ajar berkelanjutan di sekolah. Hasil kegiatan menunjukkan peningkatan signifikan pada kualitas tulisan siswa, ditunjukkan dengan peningkatan keterampilan penilaian essay dalam beberapa aspek seperti struktur, kejelasan argumen, dan tata bahasa. Banyak peserta menyatakan lebih percaya diri untuk menulis dan mengajukan beasiswa setelah mengikuti pelatihan ini. Kegiatan ini diharapkan dapat dilanjutkan secara berkelanjutan dan diperluas ke sekolah lain dengan kondisi serupa.

Improving Students’ English Language Skills through Digital Gamification-based Learning : An Action Research Study Losi, Rizky Vita; Panggabean, Hanna Maria; Harahap, Ahmad Fadli; Hamdanur, Roobby; Tanjung, Rovidatul Hikmah
Indonesian Research Journal on Education Vol. 5 No. 6 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i6.3724

This study investigates the effectiveness of gamification-based applications in improving students' English language skills, including speaking, listening, reading, and writing. The Cake application, used for speaking and listening skills, and the Wordwall application, used for reading and writing skills, were implemented to enhance student proficiency. Pre-test and post-test analyses revealed significant improvements across all skills. The average speaking skill score increased by 15.5 points, indicating a notable enhancement in students' confidence and fluency. In listening skill, students' post-test score averaged 85.75, a significant increase from 61.5 in the pre-test, showing that gamification effectively boosts listening comprehension. For reading skill, the Wordwall app led to an average post-test score of 85.8, up from 61.1, demonstrating gamification’s role in increasing student motivation and reading comprehension. Similarly, in writing skill, students showed an average post-test score of 86.4, a substantial rise from 60.3 in the pre-test, highlighting the positive impact of interactive writing tasks. The findings support the research of Cheng et al. (2025), Rodríguez et al. (2023), Matyakhan et al. (2024), and Ibrahim et al. (2024), confirming that gamification enhances student engagement, motivation, and academic performance. This study provides strong evidence that gamification-based learning is highly effective in improving English language skills at the vocational level, suggesting that its implementation in higher education can significantly support students' language development and prepare them for professional careers.

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