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All Journal Distribusi JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Manage
Yulianto Putra, Edy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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ANALYSIS OF SERVICE USAGE DECISIONS AND BRAND IMAGE ENHANCEMENT AT COURTESY AGENTS IN BATAM CITY Yulianto Putra, Edy; Juwita Depari, Irene; Nainggolan, Ferdinand
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.526

Abstract

Marketing strategies have to evolve to increase service usage decisions and the company's brand image. In previous studies, it was stated that digital marketing, price, and trust were proven to influence service usage decisions and brand image. This study also aims to examine the effect of digital marketing, price, and trust on service usage decisions and brand image at Courtesy Agents, so that Courtesy Agents management can develop the right strategy to increase customers and brand image. By using quantitative methods and SmartPLS to analyze data obtained through questionnaires with respondents who are customers of Courtesy Agents services in making work permits for foreign workers, this study obtained the results that it is true and proven that digital marketing, price, and trust have a positive and significant effect on service usage decisions and brand image at Courtesy Agents, except for the price variable which has no significant effect on brand image.
The influence of Brand Identification, Self-Expressiveness, and Experience on Repurchase Intention among Consumers of Beauty Clinic Services in Batam Yulianto Putra, Edy; Gamelia, Warni; Hefri Ariyanto, Hepy
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.17507

Abstract

This study aims to analyze and identify the factors influencing re-peat purchase intention in beauty clinic services in Batam. Data for the study were collected through questionnaires distributed to 444 consumers who have experienced beauty clinic services in Batam. The analysis method applied was Structural Equation Modeling - Partial Least Squares (SEM-PLS), which was used to test the validity and reliability of the data and to evaluate the relationships between variables. Demographic data were processed using Statistical Program for Social Science (SPSS). The results of the study indicate varying influences between the variables exam-ined in the beauty clinic services in Batam. Brand identification was found not to have a significant effect on brand love. In contrast, brand love had a significant influence on satisfaction. The experience gained by consumers also had a significant effect on brand love. Furthermore, the satisfaction experienced by consumers positively and significantly influenced repurchase intention. Self-expressiveness also showed a significant influence on brand love. This research reveals that brand love plays a crucial role as a mediator in the relationship with repurchase intention. The findings also suggest that beauty clinics in Batam should focus on de-veloping brand love and positive experiences for consumers. The implications of this study recommend that beauty clinics in Batam prioritize strengthening brand identification and enhancing customer experience in order to increase satisfaction and customer loyalty. This research provides valuable insights for marketing strategies and service development in the beauty industry in Batam.  
Penerapan Sistem Pengukuran Kinerja Karyawan di PT. Prima Utama Sukses Maytanius, Jerry; Yulianto Putra, Edy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2732

Abstract

PT Prima Utama Sukses merupakan sebuah Perusahaan yang bergerak dibidang Kontruksi dan Supplier. Perusahaan ini didirikan oleh Irvon Lianto sebagai Direktur dari PT Prima Utama Sukses. Perusahaan ini didirikan pada tahun 2018 – Sekarang. Tujuannya adalah pengembangan tim yang berkualitas, peningkatan kinerja karyawan, efesiensi operasional, meningkatkan reputasi baik Perusahaan, dan kepuasan karyawan. Target kegiatan adalah meningkatkan sumber daya manusia yang berkualitas pada perusahaan tersebut yang diantaranya dapat membantu perusahaan dalam menentukan kandidat karyawan baru dengan lebih mudah, tepat, dan efisien. Teknik pengumpulan data adalah metode observasi, wanwancara, dan dokumentasi. Tahap implementasi dengan langkah analisis kebutuhan, metrik kinerja, panduan pengukuran, jadwal pengukuran, data kinerja karyawan, laporan kinerja karyawan, feedback karyawan, keputusan manajemen, arsip kinerja, evaluasi proses. Kondisi setelah implementasi adalah peningkatan retensi karyawan dan kinerja karyawan.
Strategi Pengembangan Pemasaran Media Sosial Pada Indo Perkasa Rak Piring Yulianto Putra, Edy; Erlin
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 1 (2024): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i1.1419

Abstract

Indo Perkasa merupakan perusahaan yang didirikan pada tahun 2012 yang bergerak di bidang pembuatan rak piring. Saat ini, Indo Perkasa memiliki sekitar 12 karyawan yang terdiri dari 3 orang yang bertugas sebagai merakit rak piring, 1 orang pemotong kaca, 1 orang pemotong aluminium, 2 orang supir dan 5 lainnya bertugas sebagai membantu kegiatan operasional Indo Perkasa. Indo Perkasa Rak Piring dalam melakukan kegiatan pemasaran sosial media masih kurang baik sebagai contoh foto produk yang kurang menarik. Kegiatan pemasaran yang sangat kurang pada media sosial, hal ini dapat diketahui karena tidak adanya akun media sosial Indo Perkasa dalam memasarkan produk nya. Dengan adanya kegiatan pengabdian kepada masyarakat ini diharapkan dapat membantu kegiatan pemasaran nya dalam meningkatkan penjualan yaitu dengan ada foto produk yang disalurkan pada media sosial seperti Instagram dan Whatsapp, melakukan kegiatan iklan pada media sosial serta melampirkan google maps agar memudahkan masyarakat dalam mejangkau lokasi Indo Perkasa Rak Piring
Co-Authors Ariyanto, Hepy Hefri Erlin Gamelia, Warni Juwita Depari, Irene Maytanius, Jerry Nainggolan, Ferdinand