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All Journal Jurnal Akademi Pariwisata Medan Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) JURNAL ILMIAH GLOBAL EDUCATION Tourism Economics, Hospitality, and Business Management Journal
Khairi, Nurhafizhah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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MEMBERDAYAKAN MASYARAKAT LOKAL: OPTIMALISASI PENGELOLAAN DESA WISATA DI HARIARAPOHAN, KABUPATEN SAMOSIR Khadry, Muhammad; Sitorus, Nova Bernedeta; Sianipar, Christina Indriani; Khairi, Nurhafizhah
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.316

Abstract

Kegiatan pengabdian ini mencakup dua kegiatan utama yaitu pelatihan digitalisasi UMKM dan pembuatan plang petunjuk arah wisata. Metode kegiatan ini dilakukan dengan pelatihan yang mengajarkan pemasaran digital, termasuk pembuatan akun media sosial dan teknik promosi. Selain itu, pembuatan plang petunjuk wisata mempermudah navigasi dan berfungsi sebagai promosi tambahan. Kegiatan ini melibatkan 90% pelaku UMKM dan masyarakat lokal. Hasilnya, kemampuan pemanfaatan media sosial meningkat, dan navigasi wisatawan menjadi lebih baik. Program ini mempersiapkan desa untuk menjadi destinasi wisata yang lebih kompetitif dengan pengelolaan berkelanjutan. Evaluasi berkelanjutan diperlukan untuk memastikan manfaat jangka panjang. Rekomendasi meliputi pelatihan lanjutan untuk strategi pemasaran digital, peningkatan infrastruktur, dan evaluasi berkelanjutan. Penambahan strategi promosi terintegrasi seperti kampanye media sosial dan brosur juga disarankan untuk menarik lebih banyak wisatawan.
STRATEGI PENGEMBANGAN DAYA TARIK WISATA BUKIT HOLBUNG DI KABUPATEN SAMOSIR, SUMATERA UTARA Sheila Vanessa, Wella Bella May; Khairi, Nurhafizhah; Elyanta, Marciella
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.587

Abstract

This research aims to determine and describe tourist attractions and develop strategies for developing tourist attractions at Holbung Hill, Samosir Regency. This research uses qualitative methods with data collection techniques of observation, interviews, documentation studies and questionnaires. The results of the research show that tourist attractions according to Maryani's theory (1991) as a whole meet the criteria as a tourist attraction, which can be proven by the beautiful and stunning view of Holbung Hill (what to see), tourist attractions such as: camping, photography, pre-wedding and shooting locations (what to do), souvenirs processed by MSMEs in Hariara Pohan Village (what to buy), good accessibility including road conditions, ease of transportation and security to tourist attractions (what to arrive) and traditional house homestays that provide an experience The stay is different (what to stay) but there are still several things that need to be improved, namely the addition of new attractions and typical Holbung Hill souvenirs. The development of the Holbung Hill tourist attraction in Samosir Regency is a paragliding tourist attraction but has obstacles, namely limited skilled workers. The Holbung Hill tourist attraction in Samosir Regency, North Sumatra has strengths and opportunities that are greater than threats and weaknesses. Therefore, the development of Holbung Hill's tourist attraction focuses more on strengths and opportunities. A strategy that focuses on strengths and opportunities is a growth oriented strategy. Keywords: Holbung Hill, Tourist Attraction, Development
Desain Fasilitas dan Lansekap Kafe RASA Medan Untuk Meningkatkan Kenyamanan dan Pengalaman Pengunjung Baihaqi, Dayan Hakam; Khairi, Nurhafizhah
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.649

Abstract

Cafes are one of the culinary businesses that are now in great demand by customers. Good landscape design and guaranteed business feasibility will provide security and comfort for visitors. One of the cafes that is a destination for visitors in Medan is the Rasa cafe. This study aims to understand in depth the application of landscape design and business feasibility standards at the Rasa cafe and the factors that influence its success based on the Regulation of the Minister of Tourism and Creative Economy (Permenparekraf) Number 4 of 2021. This study uses a qualitative approach with a case study method. Data collection was carried out through interviews, documentation and field observations and using scientific journals as references. The results of this study indicate that the Rasa cafe has met business feasibility standards and has a minimalist design and landscape that has indoor and outdoor areas that are shady and provide comfort for visitors who come. However, because the location is not crowded, this cafe must increase its promotion so that it is better known to the general public.
Dinamika Sosial Budaya dalam Pengembangan Pariwisata di Desa Timbang Jaya Kabupaten Langkat Khairi, Nurhafizhah
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 2 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i2.461

Abstract

Timbang Jaya Village is a tourist village established by the Regent of Langkat in 2021. The development of tourism in Timbang Jaya village is rapidly building various facilities and successfully entering the top 300 ADWI. However, the development of tourism has also experienced various significant socio-cultural dynamics within the Timbang Jaya community. This research uses a qualitative research approach that uses a community-based research model as a community effort to provide support, strength, resources, and participation in the research process to create informative research products. There are two formulations of the problem studied by the researcher. (1) What are the factors driving socio-cultural change in Timbang Jaya Village? (2) How is the socio-cultural change in tourism development in Timbang Jaya Village? Data sources in this study are primary and secondary data sources with observational data collection techniques, interviews and documentation, data analysis using data collection stages, data condensation, data presentation and conclusions. The results of this study show that tourism development in Timbang Jaya Village experiences socio-cultural dynamics. Many significant changes are seen in this case language changes, innovations, living order. The entry of new cultures results from the interaction between tourists and local communities. Keywords: tourism, Social dynamics, Social change
Sustainable Tourism Management for Enhanced Tourism Product Quality in the Cultural Village of Dokan Sitorus, Nova Bernedeta; Liyushiana, Liyushiana; Khairi, Nurhafizhah
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2291

Abstract

The research on "Sustainable Tourism Management in Improving the Quality of Tourism Products in Dokan Cultural Village" encompasses several crucial objectives. First and foremost, it aims to identify the tourism potential of Dokan Cultural Village by examining its cultural richness, natural attractions, and other unique elements that draw tourists. Additionally, the study delves into the impact of tourism practices on the village's environment, analyzing ecological sustainability, waste management, and natural resource conservation. Destination management is also a focal point, evaluating how policies and practices are implemented to ensure the sustainability, safety, and comfort of tourists. The research further explores community participation in tourism management, assessing decision-making involvement, economic empowerment, and the consideration of local communities' needs. Identifying economic empowerment opportunities for local communities through the development of tourism products is another key objective, involving an analysis of local business potential and the role of community engagement in enhancing the value of tourism products. Central to the study is the evaluation and enhancement of the quality of tourism products in Dokan Cultural Village, encompassing service quality, diverse experiences, and the alignment with traveler expectations. Furthermore, the research aims to support sustainable tourism principles by identifying management practices that promote economic, social, and environmental sustainability. Ultimately, the study seeks to provide concrete recommendations for improving sustainable tourism management in Dokan Cultural Village, potentially including policy enhancements, the development of training programs, or the implementation of innovative destination management strategies. By achieving these objectives, the research aims to offer a comprehensive understanding of how Dokan Cultural Village can harness its potential as a sustainable tourism destination through the enhancement of its product quality.
Co-Authors Baihaqi, Dayan Hakam Elyanta, Marciella Liyushiana, Liyushiana Muhammad Khadry Sheila Vanessa, Wella Bella May Sianipar, Christina Indriani Sitorus, Nova