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All Journal Jurnal Akademi Pariwisata Medan Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu)
Khairi, Nurhafizhah
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Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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MEMBERDAYAKAN MASYARAKAT LOKAL: OPTIMALISASI PENGELOLAAN DESA WISATA DI HARIARAPOHAN, KABUPATEN SAMOSIR Khadry, Muhammad; Sitorus, Nova Bernedeta; Sianipar, Christina Indriani; Khairi, Nurhafizhah
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.316

Abstract

Kegiatan pengabdian ini mencakup dua kegiatan utama yaitu pelatihan digitalisasi UMKM dan pembuatan plang petunjuk arah wisata. Metode kegiatan ini dilakukan dengan pelatihan yang mengajarkan pemasaran digital, termasuk pembuatan akun media sosial dan teknik promosi. Selain itu, pembuatan plang petunjuk wisata mempermudah navigasi dan berfungsi sebagai promosi tambahan. Kegiatan ini melibatkan 90% pelaku UMKM dan masyarakat lokal. Hasilnya, kemampuan pemanfaatan media sosial meningkat, dan navigasi wisatawan menjadi lebih baik. Program ini mempersiapkan desa untuk menjadi destinasi wisata yang lebih kompetitif dengan pengelolaan berkelanjutan. Evaluasi berkelanjutan diperlukan untuk memastikan manfaat jangka panjang. Rekomendasi meliputi pelatihan lanjutan untuk strategi pemasaran digital, peningkatan infrastruktur, dan evaluasi berkelanjutan. Penambahan strategi promosi terintegrasi seperti kampanye media sosial dan brosur juga disarankan untuk menarik lebih banyak wisatawan.
STRATEGI PENGEMBANGAN DAYA TARIK WISATA BUKIT HOLBUNG DI KABUPATEN SAMOSIR, SUMATERA UTARA Sheila Vanessa, Wella Bella May; Khairi, Nurhafizhah; Elyanta, Marciella
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.587

Abstract

This research aims to determine and describe tourist attractions and develop strategies for developing tourist attractions at Holbung Hill, Samosir Regency. This research uses qualitative methods with data collection techniques of observation, interviews, documentation studies and questionnaires. The results of the research show that tourist attractions according to Maryani's theory (1991) as a whole meet the criteria as a tourist attraction, which can be proven by the beautiful and stunning view of Holbung Hill (what to see), tourist attractions such as: camping, photography, pre-wedding and shooting locations (what to do), souvenirs processed by MSMEs in Hariara Pohan Village (what to buy), good accessibility including road conditions, ease of transportation and security to tourist attractions (what to arrive) and traditional house homestays that provide an experience The stay is different (what to stay) but there are still several things that need to be improved, namely the addition of new attractions and typical Holbung Hill souvenirs. The development of the Holbung Hill tourist attraction in Samosir Regency is a paragliding tourist attraction but has obstacles, namely limited skilled workers. The Holbung Hill tourist attraction in Samosir Regency, North Sumatra has strengths and opportunities that are greater than threats and weaknesses. Therefore, the development of Holbung Hill's tourist attraction focuses more on strengths and opportunities. A strategy that focuses on strengths and opportunities is a growth oriented strategy. Keywords: Holbung Hill, Tourist Attraction, Development
Desain Fasilitas dan Lansekap Kafe RASA Medan Untuk Meningkatkan Kenyamanan dan Pengalaman Pengunjung Baihaqi, Dayan Hakam; Khairi, Nurhafizhah
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.649

Abstract

Cafes are one of the culinary businesses that are now in great demand by customers. Good landscape design and guaranteed business feasibility will provide security and comfort for visitors. One of the cafes that is a destination for visitors in Medan is the Rasa cafe. This study aims to understand in depth the application of landscape design and business feasibility standards at the Rasa cafe and the factors that influence its success based on the Regulation of the Minister of Tourism and Creative Economy (Permenparekraf) Number 4 of 2021. This study uses a qualitative approach with a case study method. Data collection was carried out through interviews, documentation and field observations and using scientific journals as references. The results of this study indicate that the Rasa cafe has met business feasibility standards and has a minimalist design and landscape that has indoor and outdoor areas that are shady and provide comfort for visitors who come. However, because the location is not crowded, this cafe must increase its promotion so that it is better known to the general public.
Co-Authors Baihaqi, Dayan Hakam Elyanta, Marciella Muhammad Khadry Sheila Vanessa, Wella Bella May Sianipar, Christina Indriani Sitorus, Nova