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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Management Analytical and Solution International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal Of Management Analytical and Solution (JoMAS)
Qamariah, Inneke
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Korean Wave Cultural Influence And Fan Entrepreneurship Behaviortowards Entrepreneurial Interests (Case Study On S1 Management Student, USU Faculty of Economics And Business) Masturah, W Fildzah; Qaedi Hutagalung, Arif; Marhaini; Qamariah, Inneke
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 1 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.108 KB) | DOI: 10.32734/jomas.v1i1.5241

Abstract

The purpose of this study was to determine whether there is a positive and significant influence simultaneously   or   partially   on   Korean   Wave   culture   and   Fan   Entrepreneurship   behavior   on entrepreneurial interest in undergraduate (S1) students of Management, Faculty of Economics and Business, University of North Sumatra. The subjects of this study were undergraduate students (S1) in Management, Faculty of Economics and Business, University of North Sumatra from 2016 to 2019. The sample used was all 90 students. The dependent variable in this research is entrepreneurial interest (Y), while the independent variable includes Korean Wave culture (X1) and Fan Entrepreneurship behavior (X2). The data collection method used a questionnaire. The data analysis technique used descriptive statistical analysis, multiple regression analysis, F test, t test, and the coefficient of determination (R2). The results showed that Korean Wave culture and Fan Entrepreneurship behavior had a positive and significant effect on interest in entrepreneurship.  Korean Wave Culture and Entrepreneurship Fan Behavior have an effect of 29.4 percent simultaneously.
Pegadaian Sharia In The Successful Development Of Msmes Through Arrum BPKB (Case Study Of Pegadaian Sharia CPS Ar Hakim Medan) Siregar, Rihadatul 'Aisy Arifah; Hutagalung, Arif Qaedi; Dilham, Ami; Qamariah, Inneke
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10667

Abstract

This study aims to determine the Sharia Pegadaian in the Success of BPKB ARRUM Development. Study of Islamic Pawnshops CPS AR Hakim Medan. This research is a mixed research method with a concurrent embedded design by combining two types of research, qualitative as the primary method and quantitative as a secondary or complementary method. Data collection through interviews and questionnaires. The informants in this study totaled 15 people consisting of 3 employees of the CPS AR Hakim Sharia Pawnshop, 10 customers or business actors, and 2 Heads of Environment around micro business actors including customers who use ARRUM BPKB products at the CPS AR Hakim Sharia Pawnshop in 2020 with determination sample using purposive sampling. The results of the study show that sharia pawnshops can succeed in the development of MSMEs through ARRUM BPKB financing with educated customers and relief for restructuring customers. You can see an increase in business turnover, business assets, net income, production levels, and consumer levels between before and after using ARRUM BPKB CPS AR financing Medan Judge.
Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Nasution, Muhammad Dharma Tuah Putra; Qamariah, Inneke; Zulkarnain, Siti Hafsah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Abstract

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.
The Role of University In Improving Competencies of Women Entrepreneurs In Deli Serdang Regency: Bahasa Indonesia Dalimunthe, Ritha F; Qamariah, Inneke; Nauly, Meutia
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9975

Abstract

The objective of this service is to improve the competencies of women entrepreneurs in Deli Serdang Regency so they can sustainably conduct their businesses. This service activity was attended by 25 women entrepreneurs who were also housewives in Deli Serdang Regency. This activity used a qualitative descriptive method by conducting focus group discussions (FGDs), interviews, training, and mentoring. The FGD results show that Universitas Sumatera Utara needs to collaborate with women entrepreneurs in Deli Serdang Regency in increasing entrepreneurial competencies to develop an entrepreneurial spirit. So, these women entrepreneurs can improve their business performance, income, and family welfare. The interview results present that their entrepreneurial reasons cover the hope to give more time to their families and the desire to get more income as well as competencies, namely the ability to take advantage of opportunities and the ability to deal with changes that occur in society. Women entrepreneurs were also given training in the development and marketing of food and beverage products for the export market. The training is meant to increase entrepreneurial competencies, improve product quality, and expand market networks to the global order.
Korean Wave Cultural Influence And Fan Entrepreneurship Behaviortowards Entrepreneurial Interests (Case Study On S1 Management Student, USU Faculty of Economics And Business) Masturah, W Fildzah; Qaedi Hutagalung, Arif; Marhaini; Qamariah, Inneke
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 1 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i1.5241

Abstract

The purpose of this study was to determine whether there is a positive and significant influence simultaneously   or   partially   on   Korean   Wave   culture   and   Fan   Entrepreneurship   behavior   on entrepreneurial interest in undergraduate (S1) students of Management, Faculty of Economics and Business, University of North Sumatra. The subjects of this study were undergraduate students (S1) in Management, Faculty of Economics and Business, University of North Sumatra from 2016 to 2019. The sample used was all 90 students. The dependent variable in this research is entrepreneurial interest (Y), while the independent variable includes Korean Wave culture (X1) and Fan Entrepreneurship behavior (X2). The data collection method used a questionnaire. The data analysis technique used descriptive statistical analysis, multiple regression analysis, F test, t test, and the coefficient of determination (R2). The results showed that Korean Wave culture and Fan Entrepreneurship behavior had a positive and significant effect on interest in entrepreneurship.  Korean Wave Culture and Entrepreneurship Fan Behavior have an effect of 29.4 percent simultaneously.
Pegadaian Sharia In The Successful Development Of Msmes Through Arrum BPKB (Case Study Of Pegadaian Sharia CPS Ar Hakim Medan) Siregar, Rihadatul 'Aisy Arifah; Hutagalung, Arif Qaedi; Dilham, Ami; Qamariah, Inneke
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10667

Abstract

This study aims to determine the Sharia Pegadaian in the Success of BPKB ARRUM Development. Study of Islamic Pawnshops CPS AR Hakim Medan. This research is a mixed research method with a concurrent embedded design by combining two types of research, qualitative as the primary method and quantitative as a secondary or complementary method. Data collection through interviews and questionnaires. The informants in this study totaled 15 people consisting of 3 employees of the CPS AR Hakim Sharia Pawnshop, 10 customers or business actors, and 2 Heads of Environment around micro business actors including customers who use ARRUM BPKB products at the CPS AR Hakim Sharia Pawnshop in 2020 with determination sample using purposive sampling. The results of the study show that sharia pawnshops can succeed in the development of MSMEs through ARRUM BPKB financing with educated customers and relief for restructuring customers. You can see an increase in business turnover, business assets, net income, production levels, and consumer levels between before and after using ARRUM BPKB CPS AR financing Medan Judge.
INTERNATIONALIZATION OF SMALL MEDIUM ENTERPRISES: SUSTAINABLE STRATEGIC OF HUMAN RESOURCES DEVELOPMENT F. Dalimunthe, Ritha; Roni Hasibuan, Fahru; Napitu, Berliana; Rifai, Arif; Qamariah, Inneke
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 2 (2022): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i2.193

Abstract

The lack of solid economic fundamentals in Indonesia has prompted the government to build an economic structure by taking into account the presence of Micro, Small and Medium Enterprises (MSMEs) in the international market. This sector has been proven to provide jobs and provide opportunities for SMEs to develop in the community. The existence of MSMEs cannot be doubted because they have proven to be able to survive and become an economic driver, especially after the economic crisis. On the other hand , SMEs also face many problems, namely limited working capital, low human resources, and incompetent mastery of science and technology (Sudaryanto and Hanim, 2002). Another obstacle faced by SMEs is the relationship with unclear business prospects and unstable planning vision and mission. Provision of information and market networks, easy access to funding and assistance as well as capacity building for information technology are some of the strategies to increase the competitiveness of Indonesian MSMEs. Therefore, it is necessary to synergize all parties, especially between the government and microfinance institutions.
WEB-BASED E-ARCHIVES APPLICATION DESIGN INNOVATION TO FACILITATE SYSTEMATIC DOCUMENT STORAGE AND FACILITIES ARCHIVES DISCOVERY SPEED AT SMP NEGERI 38, MEDAN MARELAN DISTRICT Qamariah, Inneke; Yuliaty, Tetty; Ibrahim Nainggolan, Pauzi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v2i3.499

Abstract

The purpose of using electronic media is expected to be able to help archive managers so they can manage records easily and quickly. The use of information technology in office work can have an impact on increasing the number of electronic records managed. Through the management of electronic records, it is expected to improve the quality of archive services to all parties in need, including leaders in the context of decision making. The application of electronic media in archive management will have the advantage of being easy, fast and economical. Thus, a solution is needed to solve the problems faced by partners. The solution to solving this problem is to provide applications/software that can be used for storing digital archives,
Co-Authors Ami Dilham Arif Rifai, Arif Dalimunthe, Ritha F. F. Dalimunthe, Ritha Fadli Hutagalung, Arif qaedi Ibrahim Nainggolan, Pauzi Marhaini Masturah, W Fildzah Meutia Nauly Muhammad Dharma Tuah Putra Nasution Napitu, Berliana Qaedi Hutagalung, Arif Roni Hasibuan, Fahru Siregar, Rihadatul 'Aisy Arifah Tetty Yuliaty ZULKARNAIN, SITI HAFSAH