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All Journal JDM SEIKO : Journal of Management & Business Journal of Information System, Technology and Engineering Journal of Innovative and Creativity
Yanti, Jumianis
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS PENGARUH DIGITAL MARKETING TERHADAP BISNIS ONLINE DALAM PENGAMBILAN KEPUTUSAN STUDI KASUS PADA PEDAGANG ONLINE SHOP Setiani, Revia; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.44604

Abstract

This study aims to see the impact of digital marketing on the development of online shops, especially in relation to consumer purchasing decisions. In the midst of the advancement of the digital era, marketing methods are undergoing a transformation from traditional methods to more modern and technology-based approaches. Digital marketing has a strategic role in reaching consumers more widely, quickly, and effectively. This study was conducted with a quantitative approach by distributing surveys to consumers who actively use digital platforms. The results of the analysis show that digital marketing components such as social media, email marketing, search engine optimization (SEO), and digital advertising as well as ease of obtaining information, direct communication with sales have a significant influence on increasing purchasing decisions. This finding confirms that optimal use of digital marketing can increase the competitiveness of online businesses and strengthen relationships with consumers and can expand the reach of online shop businesses.
ANALISIS MOTIVASI TERHADAP KINERJA WIRAUSAHA PADA DESTINASI WISATA DI KABUPATEN KERINCI Setiani, Revia; Firmasari, Puja; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 12 No. 04 (2024): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i04.41968

Abstract

Penelitian ini bertujuan untuk menganalisis apa yang memotivasi kinerja kewirausahaan dalam kegiatan pariwisata. Sampel penelitian ini adalah lembaga atau institusi yang diklasifikasikan berdasarkan komunitas pariwisata di dua destinasi wisata di Kabupaten Kerinci yang berjumlah 105 unit. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa motivasi berpengaruh langsung dan signifikan terhadap kinerja wirausaha dan juga berpengaruh terhadap kinerja wirausaha di sekitar destinasi wisata.
Co-Authors Ahmad Junaidi diah cahyani Djunaedi Djunaedi Faisal Abubakar Firmasari, Puja Hamdany, Mohammad Azharie Jefri Putri Nugraha Kamaluddin, Santrio Lis Lesmini Oktoriza, Linda Ayu Robo, Salahudin Saleh, Sahlan M. Sari, Titis Nistia Setiani, Revia Sidjabat, Sonya Sugiarto, Hendro