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All Journal JURNAL LENTERA BISNIS PASAI : Jurnal Pengabdian kepada Masyarakat
Ummah, Rahila Amanatul
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Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN INVESTASI SEKTOR UMKM DALAM MENINGKATKAN PERTUMBUHAN EKONOMI INDONESIA Nur, Muh.; Ummah, Rahila Amanatul; Azizs, Abdul; Ladjin, Nurjanna; Suryati, Suryati
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1976

Abstract

This study aims to determine the role of investment in the MSME sector in increasing economic growth in Indonesia. This research approach collects data through a literature review, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that investment in the MSME sector plays a strategic role in driving economic growth in Indonesia. Access to financing, business mentoring, and technical support enables MSMEs to increase production capacity, output quality, and business competitiveness. Macroeconomically, investment flows into the MSME sector contribute to increased output and Gross Domestic Product (GDP), expanded employment, and strengthened household incomes. It also encourages economic diversification through the development of various business sectors, thereby strengthening the national economic structure. Thus, investment in the MSME sector plays a crucial role in creating inclusive, stable, and sustainable economic growth.
Peningkatan Kapasitas Digital Marketing UMKM Melalui Pendampingan Komprehensif di Wilayah Wonocolo Ummah, Rahila Amanatul
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v4i2.358

Abstract

This community service initiative aims to enhance the economic independence of Micro, Small, and Medium Enterprises (MSMEs) in Wonocolo District, Surabaya, through digital branding assistance and utilization of online marketing platforms. The primary challenges faced by MSMEs in the digital era include low literacy and skills in optimally using various online marketing channels.​ The activities were implemented using a Participatory Action Research (PAR) approach, encompassing observation, planning, action, and reflection stages, ensuring active involvement of MSME actors in every change process. Comprehensive assistance was provided through four main stages: (1) business registration on Google Maps/Google Business Profile to boost local visibility and consumer trust, (2) creation and management of ShopeeFood accounts as sales channels to expand market reach, (3) facilitation of QRIS (Quick Response Code Indonesian Standard) registration to simplify non-cash transactions, and (4) socialization and practice of effective online marketing strategies, including social media utilization and digital promotional content.​ Through this series of assistance, partner MSMEs gained improved understanding and practical skills in digital marketing and digital financial services, evidenced by their ability to manage business profiles on digital platforms, leverage online marketplaces/food delivery services, and accept non-cash payments via QRIS. Thus, the program is expected to impact increased business visibility, market expansion, and revenue growth, thereby strengthening the competitiveness and economic independence of MSMEs in Wonocolo amid digital transformation.
Co-Authors Abdul Azizs, Abdul Ladjin, Nurjanna Nur, Muh. Suryati Suryati