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All Journal Jurnal Sinergi Jurnal Siasat Bisnis JBMR: Journal of Business and Management Review Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Journal of Management and Social Sciences Jurnal Multidisiplin Sahombu Ebisnis Manajemen
Asmai Ishak
Faculty Of Business And Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Arti Penting Merk dan Pengelolaannya Asmai Ishak
Unisia No. 26: Tahun XV Triwulan II 1995
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.v0i26.5467

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Pengambilan Keputusan Dalam Keluarga Sebuah Konsep dan Implementasinya Asmai Ishak
Unisia No. 13: Tahun XIII Triwulan 2 1992
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.v0i13.5514

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Menumbuhkan Jiwa Kewirausahaan Sejak Dini dengan Memotivasi dan Melatih Keterampilan untuk Siswa MTs Negeri 1 Yogyakarta Anas Hidayat; Asmai Ishak; Albari Albari; Febriani Wahyusari Nurcahyanti; Budi Setiono
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 1, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss1.art3

Abstract

Community service is currently aimed at students at MTs Negeri 1 Yogyakarta, which aims to instill entrepreneurial insights, as well as foster and enhance an entrepreneurial spirit. Having an entrepreneurial spirit is an important point for the provision of students in the future. Apart from that, from this activity it is hoped that students can help the family economy and can also take advantage of their free time to carry out positive activities by way of entrepreneurship and minimize juvenile delinquency. This service activity was held on January 28, 2023 at the hall of MTs Negeri 1 Yogyakarta, with the title: "Entrepreneurship Education and Training to Make Dishwashing Liquid Soap for MTs Negeri 1 Yogyakarta students". The method used in this service activity is seminars as well as direct training as an effort to foster an entrepreneurial spirit and train the skills of MTs Negeri 1 Yogyakarta students in making dish soap. The results of the service activities showed that the participants had high enthusiasm for participating in this service event as well as being able to move the entrepreneurial spirit of the participants so that they had the attraction to try to become entrepreneurs in the future.
Peran Mediasi Kredibilitas Influencer Pada Pengaruh Aktivitas Pemasaran Media Sosial Terhadap Pembelian Online Impulsif Zalfaa Azzahra Fadhlila; Asmai Ishak
Ebisnis Manajemen Vol. 1 No. 4 (2023): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i4.233

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This research aims to identify impulse buying behavior, source credibility, and the marketing influence of Tasya Farasya influencers on Instagram. The population used was 17-40 years old. The total sample is 323 respondents who are active Instagram users and follow the Tasya Farasya account. Research data was obtained using a questionnaire via Google Forms. The data analysis technique uses Structural Equation Model (SEM) on AMOS 24 software. As a result, influencer credibility mediates the relationship between perceived social media marketing activities and online impulse purchases through attractiveness, expertise, and trust. Social media marketing activities have a positive effect on the source credibility dimension. Only attractiveness and trust prove a positive influence on online impulse buying. Influencer expertise has not been proven to influence impulse buying behavior.
The Influence Of Advertising And Brand Image On Gen Z's Impulsive Buying Behavior Asmai Ishak; Sri Rejeki Ekasasi; Anas Hidayat; Lalu Supardin
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study aims to analyze the influence of advertising and brand image on impulsive buying behavior of Gen Z. The object of this study is Gen Z consumers who have engaged in impulsive buying behavior, while the subjects are e-commerce consumers in Indonesia. The number of samples in this study was 100 respondents. Sampling was carried out using purposive sampling technique . Data analysis was carried out using multiple linear regression analysis. The measurement scale used a Likert scale of 1-5 and data analysis used SPSS. Based on the results of the analysis carried out, it shows that: first, advertising has a significant effect on impulsive buying behavior of Gen Z. Second, brand image has a significant effect on impulsive buying behavior of Gen Z. Future research needs to include other variables that have not been tested in this study in order to explain more comprehensively the impulsive buying behavior of Gen Z.
Strategi Relationship Marketing Yang Dilakukan Segmen Government PT Telkom Witel Yogyakarta dalam Mempertahankan Loyalitas Pelanggan Listy Lukita Sani; Asmai Ishak
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.651

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The trust, service and communication that exist between PT Telkom Witel Yogyakarta Government segment and its customers will make this relationship marketing strategy key in efforts to maintain customer loyalty. The purpose of this internship activity is to find out and learn good relationship marketing strategies in maintaining customer loyalty. The research method carried out by the author is a qualitative method, while the data used is primary data and secondary data. The descriptive data analysis technique used in this research is to produce a systematic, realistic and accurate picture of the relationship marketing strategy carried out by PT. Telkom Witel Yogyakarta Government Service segment in retaining customers. Results of interviews and observations of PT's Government Segment Relationship Marketing strategy. Telkom Witel Yogyakarta in Maintaining Customer Loyalty is a strategy of direct sales (direct marketing), customer service, loyalty programs, business visits and maintaining product quality.
Co-Authors Ahmad Miftah Baiquni Albari Albari Anas Hidayat Anas Hidayat Azman Ismail Budi Setiono Erita Dwi Cahyani Febriani Wahyusari Nurcahyanti Lalu Supardin Listy Lukita Sani Rahma Elsitasari Shairazi Samsudin Sri Rejeki Ekasasi, Sri Rejeki Zalfaa Azzahra Fadhlila Zhafitri Luthfi