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All Journal El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah J-EBI Jurnal Ekonomi dan Bisnis Islam Jeksyah Sinergi Akademisi dan Masyarakat Riset : Jurnal Ilmiah Multidisiplin Ilmu
Fany Permana, Aji
Institut Agama Islam K.H Sufyan Tsauri Majenang, Indonesia
Religion Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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PENGARUH STRATEGI PEMASARAN TERHADAP JUMLAH KONSUMEN PADA RUMAH MAKAN PRINGSEWU KECAMATAN SUMPIUH Bayu Sudrajat; Aji Fany Permana; Anita Oktariyana
EL MUDHORIB : Jurnal Kajian Ekonomi dan Perbankan Syariah Vol. 2 No. 2 (2021)
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53491/elmudhorib.v2i2.258

Abstract

Currently the existence of restaurants is very easy to find, one of which is the restaurant "Pringsewu" which is located in the Sumpiuh sub-district, Banyumas Regency. To maintain, maintain the existence and develop its business, it takes the right marketing strategy in the restaurant business. The statement of the problem in this study is how the influence of marketing strategy on the number of consumers. The purpose of this study was to analyze the effect of marketing strategy with marketing mix indicators on the number of consumers at Pringsewu Sumpiuh restaurant. This research is a field research using a quantitative approach. Respondents who were used as samples were 100 consumers. Analysis of the data using the validity test method, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that the Pringsewu Sumpiuh restaurant implements a marketing strategy using 4p (product, price, place, and promotion) to increase the number of consumers. In addition, the results of this study have a regression equation Y = 8.584 + 0.575X1 + 0.232X2 + 0.678X3 + 0.006X4. Furthermore, the calculation of the coefficient of determination (R2) is 0.910 or 91.0%. This shows that 91.0% of the dependent variable (number of consumers) is influenced by product, price, place and promotion. The f test results show that product, price, place and promotion together have a significant influence on the number of consumers. Based on the results of the t test analysis shows that the promotion has a significant influence on the number of consumers.
KONSEPTUALISASI STRATEGI PEMBERDAYAAN EKONOMI MASYARAKAT DESA Aji Fany Permana
J-EBI: Jurnal Ekonomi Bisnis Islam Vol 1, No 1 (2021)
Publisher : J-EBI (Jurnal Ekonomi Bisnis Islam)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.847 KB) | DOI: 10.57210/j-ebi.v1i1.44

Abstract

In the era of regional autonomy today, the development of rural areas occupies an urgent scale. Urgency is caused by the structure of the rural economy in general being in a disadvantage compared to the structure of the urban economy. This disproportionate situation has implications for socio-economic problems, such as inequality in the level of welfare of urban and rural communities, population density and urbanization in urban areas, which increases sharply from year to year. Therefore, how to grow and develop the economy in rural areas through the economic empowerment of its people to achieve harmony or equality with urban areas is a chore that needs to be answered immediately, especially by governments at the rural level.
UPAYA MENINGKATKAN NILAI JUAL KOMODITAS PERTANIAN MELALUI INOVASI PENGOLAHAN PANGAN BERBASIS HOME INDUSTRY DI DESA SIDAMULYA KECAMATAN WANAREJA KABUPATEN CILACAP permana, aji fany; Febriana Puspita, Lala Febriana Puspita; Mardiyah, Huriyatul; Mutmainah, Mutmainah; Alfiah, Yuti
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 3 No 2 (2025): Jurnal SIKAMA
Publisher : Lembaga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v3i2.682

Abstract

Artikel ini membahas upaya inovatif untuk meningkatkan nilai jual komoditas pertanian, khususnya pepaya, di Desa Sidamulya, Kecamatan Wanareja, Cilacap. Petani di desa ini sering mengalami masalah harga jual yang rendah, terutama saat panen melimpah. Melalui kegiatan Pengabdian kepada Masyarakat (PkM), inovasi pengolahan pepaya menjadi abon diperkenalkan sebagai solusi. Program ini diawali dengan tahap persiapan, termasuk eksperimen produk yang membuktikan bahwa abon pepaya dapat menghasilkan keuntungan hingga 400%. Selanjutnya, tahap pelaksanaan berupa workshop inovasi pangan dan sosialisasi pemasaran digital diselenggarakan. Kegiatan ini berhasil membekali 30 peserta yang terdiri dari petani dan pelaku UMKM dengan pengetahuan dan keterampilan baru. Pendampingan UMKM juga dilakukan untuk membantu mereka dalam memproduksi dan memasarkan produk secara online. Upaya ini tidak hanya memberikan solusi atas masalah harga jual komoditas, tetapi juga berhasil menciptakan abon pepaya sebagai salah satu produk unggulan dan ikon kuliner di Desa Sidamulya. Kata Kunci: Abon Pepaya, Inovasi Pangan, Home Industry, Pemasaran Digital, Nilai Jual.
Pengembangan Wirausaha Marning Jagung Nuzea Terhadap Keahlian Berwirausaha Santri Pondok Pesantren Tarbiyah Islamiyah Desa Cinyawang Kecamatan Patimuan Sudrajat, Bayu; Fany Permana, Aji; Firmansyah, Ichsan; Wati, Catur Ira
Jeksyah: Islamic Economics Journal Vol. 2 No. 01 (2022): May 2022 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (919.449 KB) | DOI: 10.54045/jeksyah.v2i01.55

Abstract

Islamic boarding school is one of the Islamic education in Indonesia. Reform and reconstruction of Islamic education and its institutions need to be carried out, especially observing the development of the global world which requires every Islamic educational institution to continue to improve itself if it does not want to be abandoned by its devotees. There are still or not a few public perceptions that say that students have an image that is not positive enough in the entrepreneurial world. Another problem faced is the fate of the santri after 'study' from the Islamic boarding school. Employment opportunities for them are very small, especially if they do not have a general education provision. This research is a field research using a qualitative approach. The data in this study are primary data obtained from the Tarbiyah Islamic Boarding School and secondary data in the form of books that support this research. Methods of data collection using observation, interviews and documentation. The results showed that the Tarbiyah Islamiyah Islamic Boarding School in Cinyawang Village, Patimuan District, applied entrepreneurship to its students. Without eliminating its main characteristics as a boarding school, namely expertise in the field of religion. With this entrepreneurship, it encourages an economic independence in the Tarbiyah Islamic Boarding School environment. The impact in the development of entrepreneurship is not only felt by the students. But it also has an impact on the economy of Islamic boarding schools, alumni of students and also the surrounding community.
Program Perempuan Berdaya Dan Terampil NU CARE LAZISNU Kabupaten Cilacap : Upaya Peningkatan Kapasitas Dan Kemandirian Ekonomi Perempuan Aji Fany Permana; Lala Febriana Puspita; Slamet Amaludin; Hasa Amalya; Rizki Nazwa Anggita; Atik Nur Chofifah
Riset : Jurnal Ilmiah Multidisiplin Ilmu Volume 1, Nomor 1 Desember 2025
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Women's Empowered and Skilled Program is one of the strategic initiatives of NU Care-LAZISNU Cilacap Regency aimed at improving the capacity, skills, and economic independence of women in Cilacap. This article discusses three main sub-programs: the provision of business capital and equipment, women's training and mentoring, and assistance for the renovation of production houses. In addition, this article highlights external collaboration practices that play a key role in the program's success, including a partnership with Indomaret in distributing business carts to 20 women across four districts at the end of 2024. Based on field findings and participant testimonials, the program has proven to have a significant impact on increasing income and empowering women entrepreneurs in the MSME sector. Abstrak Program Perempuan Berdaya dan Terampil merupakan salah satu inisiatif strategis NU Care-LAZISNU Kabupaten Cilacap dalam upaya meningkatkan kapasitas, keterampilan, dan kemandirian ekonomi perempuan di Kabupaten Cilacap. Artikel ini membahas tiga turunan program utama, yaitu pemberian modal usaha dan alat usaha, pelatihan dan pendampingan perempuan, serta bantuan renovasi rumah produksi. Selain itu, artikel ini menyoroti praktik kolaborasi eksternal yang menjadi kunci keberhasilan program, salah satunya kerja sama dengan Indomaret dalam penyaluran gerobak usaha kepada 20 perempuan di empat kecamatan pada akhir tahun 2024. Berdasarkan temuan lapangan dan testimoni peserta, program ini terbukti memberikan dampak signifikan terhadap peningkatan pendapatan dan pemberdayaan perempuan pelaku UMKM.
Co-Authors Alfiah, Yuti Anita Oktariyana Atik Nur Chofifah Bayu Sudrajat Bayu Sudrajat Febriana Puspita, Lala Febriana Puspita Firmansyah, Ichsan Hasa Amalya Ichsan Firmansyah Lala Febriana Puspita Mardiyah, Huriyatul Mutmainah Mutmainah Rizki Nazwa Anggita Slamet Amaludin Sudrajat, Bayu Wati, Catur Ira