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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Global Business and Management Review
Wibawa, Rafki Chandra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Abstract

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Abstract

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.
Co-Authors Larasati, Hasna Pratiwi, Chairani Putri Purnomo, Lorio Rahmatika, Rizka Astari Siti Jahroh Syaukat, Fadhilla Izzaty