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All Journal Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Journal of Mathematics Theory and Applications
Nabila Putri Maharani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Social Sciences

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The Influence Of E-Service Quality & E-Wom On Purchase Intention Of Ladyfame Shop Products Gita Melani; Nabila Putri Maharani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

In this fast-growing modern world, more and more people are switching from offline shopping to online shopping. Indonesia is one of the countries with the largest e-commerce users. To sell its products online, fashion brand LadyFame Shop from Lampung uses e-commerce platforms such as Shopee. However, LadyFame Shop faces several challenges in running its business in e-commerce, such as keeping e-service quality high and managing e-WOM (electronic word of mouth) that affects consumer purchase intentions. These challenges are important to overcome for the business to thrive in the highly competitive online platform. In this context, this study investigates the influence of E-Service Quality and E-WOM on the purchase intention of Ladyfame Shop products through Shopee. The effect of E-Service Quality and E-WOM on customer purchase intention at LadyFame Shop was tested partially and simultaneously in this study. The method used is quantitative, data collected through surveys to 120 respondents who are LadyFame Shop consumers, and analyzed using statistical tests with SPSS software to measure the validity, reliability, significance and influence of each variable. The results showed that E-Service Quality has a positive and significant effect on purchase intention (t-count 2.943 > t table 0.179 or sig 0.004 < 0.005). while E-WOM has a positive and significant effect (t-count 8.410 > t table 0.179 or sig 0.000 < 0.005.). Simultaneously, both variables have a significant influence on consumer purchase intentions.
Optimasi Pemasangan Kabel Internet Antar Daerah Kabupaten Sleman Menggunakan Minimum Spanning Tree Deddy Rahmadi; Nabila Putri Maharani; Muhammad Rejaus Syifa; Sulthon Aqthoris Sama; Galih Fathurahman Ardiansyah
Journal of Mathematics Theory and Applications Vol. 2 No. 2 (2024): Edisi April 2024
Publisher : Program Studi Matematika, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/j-math.v2i2.6153

Abstract

Currently, many internet providers use various types of internet cables. Cable Internet uses cable network infrastructure from ISPs such as Biznet, First Media, or Indie Home, while other alternatives use cellular or satellite Internet. One of the advantages of Internet cables compared to these two alternatives is speed, especially fiber optic cables. However, one of the weaknesses of Internet cables is their high price. Therefore, to optimize the costs incurred, it is necessary to find the shortest route to reducing costs. Using the Kruskal algorithm method, the author determines a minimum route of 106 km.
Pengaruh Citra Merek dan Pengalaman Pelanggan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan dalam Perspektif Perilaku Konsumen Dwi Gema Soegesti; Azzahra Vania Pradiva; Nabila Putri Maharani; Fitri Fitri
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17518

Abstract

Fenomena pergeseran budaya konsumsi kopi menjadi gaya hidup mendorong ketatnya persaingan pada industri kedai kopi modern. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan pengalaman pelanggan terhadap loyalitas pelanggan melalui kepuasan pelanggan dalam perspektif perilaku konsumen. Penelitian ini mengadopsi metode kuantitatif dengan pendekatan asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner kepada 120 responden yang pernah melakukan pembelian secara dine-in di gerai Kopi Kenangan Bandar Lampung minimal dua kali dalam 3 bulan terakhir. Analisis data dilakukan melalui regresi linier berganda dengan pengujian hipotesis menggunakan uji t dan uji f, mengandalkan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa seluruh variabel independent (citra merek dan pengalaman pelanggan) berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Temuan ini diharapkan dapat memberikan kontribusi pada pengembangan strategi pemasaran, khususnya dalam menjaga konsistensi identitas merek dan meningkatkan kualitas interaksi pelayanan di gerai fisik. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan kajian perilaku konsumen serta kontribusi praktis bagi manajemen dalam merumuskan strategi pemasaran yang berfokus pada penguatan citra merek dan peningkatan kualitas pengalaman pelanggan guna menciptakan kepuasan dan loyalitas pelanggan secara berkelanjutan.
Co-Authors Agus Supatdyatmo Azzahra Vania Pradiva Dwi Gema Soegesti Fajar Taufik Nurseha Firmansyah . Fitri Fitri Galih Fathurahman Ardiansyah Ghazi Wira Samahita Gita Melani Iwan Christiawan Maryani . Muhammad Rejaus Syifa Raden Mohamad Herdian Bhakti Rahmadi, Deddy Sulthon Aqthoris Sama