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Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis Nyssa, Andi Visca Irfa; Suswanta; Sari, Inrinofita
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4647

Abstract

This paper aims to identify trends and map research on the role of influencer marketing in digital political campaigns, which has been a focus among academics and practitioners. The method used in this study is qualitative research with a literature review approach. The study found that influencer marketing has increased significantly between 2019 and 2023, successfully building credibility and reaching a wider audience on social media platforms. However, challenges include the spread of false information and the polarization of public opinion. The study concludes that influencer marketing can encourage voter participation and improve political literacy, but ethics and transparency are crucial to maintaining public trust. This research provides strategic insights for maximizing inclusive, data-driven digital political campaigns.
The Influence of Social Status, Economic Status, Political Affiliation of Parents, and Organizational Experience on the Empty Box Phenomenon in the 2024 Maros Regional Head Election Farchan, Yusa’; Sari, Inrinofita; Asriadi
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4847

Abstract

This study analyzes the influence of Social Status, Economic Status, Political Affiliation of Parents, and Organizational Experience on the Empty Box Discourse in the 2024 Maros Regency Regent Election. This study uses a quantitative approach with a survey method through distributing questionnaires to the public in Maros Regency to explore the relationship between variables and the empty box phenomenon in implementing regional elections. Data processing was carried out with the help of SmartPLS software using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results showed that the emergence of a single candidate in the 2024 Maros regional head election was caused by the community's lack of courage to run for office, which was influenced by the strong dominance of incumbent candidates. Furthermore, people's political participation in the election is analyzed through four main variables, all of which positively affect the empty box discourse. Thus, all hypotheses in this study are accepted.
Measuring Public Satisfaction with Dottoro’ta Digital-Based Home Care Services in Makassar City: A Servqual Study Using SEM-PLS Wahdaniyah, Nurul; Pribadi, Ulung; Wahyuni, Herpita; Sari, Inrinofita
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4853

Abstract

The Homecare Dottoro'ta service is an innovative health service based on home visits implemented by the Makassar City Government to improve access and the quality of public health services. This study aims to examine the influence of service quality dimensions on the satisfaction level of the community using the Home Care Dottoro'ta services. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are active users of the service. Data analysis was conducted using SEM-PLS software to analyze and test the hypotheses. The research results show that reliability, assurance, and empathy have a positive and significant impact on community satisfaction, with T-statistics values of 4.259 (P-value 0.000), 2.494 (P-value 0.013), and 2.647 (P-value 0.008), respectively. Meanwhile, tangible and responsiveness do not show significant influence, with T-statistics values of 6.000 (P-value 0.549) and 2.771 (P-value 0.441). These findings affirm that accuracy, trust in the competence of the staff, and an empathetic approach are the main determinants in shaping the perception of service satisfaction. This study recommends increased professionalism and humanistic communication from medical staff and a thorough evaluation of service dimensions that have not yet significantly contributed to public satisfaction to support the sustainability and optimization of Dottoro'ta Home Care services in Makassar City.
COVID-19 Vaccination Policy: The United States And China Sari, Inrinofita; Asriadi, Asriadi; Nurmandi, Achmad; Wahdaniyah, Nurul
Journal of Government and Civil Society Vol 9, No 1 (2025): Journal of Government and Civil Society (April)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v9i1.6743

Abstract

This study examines Covid-19 vaccination policies in the United States and China. The method used in this research is qualitative research with a literature study approach. This research sends research map information using export data to RIS Export file format, which is then processed using VOSviewers to determine the big data that will be analyzed to obtain comparative data results of this research with previous research. In the second discussion, the author processed the data using Nvivo 12 to explore and describe the COVID-19 vaccination Policy in the United States and China to explain the data efficiently. This study found that the United States and China showed a strong government response to control the spread of COVID-19. The findings suggest that countries with effective vaccination policies tend to be more successful in curbing the spread of COVID-19 than countries without vaccination programs. Governments in both countries have implemented various policies to break the chain of transmission of COVID-19, such as lockdowns, social distancing, quarantine, and vaccination policies. The vaccination policy in the United States and China is successful because the vaccination presence in the two countries is fairly high, with the United States reaching 73.65% while China reaching 87.24%. Penelitian ini bertujuan untuk melihat kebijakan vaksinasi Covid-19 di Amerika Serikat dan China. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan pendekatan studi pustaka. Penelitian ini melakukan pengiriman informasi peta penelitian dengan menggunakan data ekspor ke RIS Format file ekspor, yang kemudian diolah menggunakan VOSviewers untuk menentukan data besar yang akan dianalisis untuk memperoleh hasil data perbandingan penelitian ini dengan penelitian terdahulu. Pada pembahasan kedua, penulis mengolah data menggunakan Nvivo 12 untuk mengeksplorasi dan mendeskripsikan Kebijakan Vaksinasi Covid-19 di Amerika Serikat dan China untuk menjelaskan data secara efisien. Hasil Penelitian ini menemukan bahwa Amerika Serikat dan China menunjukkan respons pemerintah yang kuat untuk mengendalikan penyebaran COVID-19. Temuan ini menunjukkan bahwa negara dengan kebijakan vaksinasi yang efektif cenderung lebih berhasil dalam membatasi penyebaran COVID-19 dibandingkan dengan negara yang tidak memiliki program vaksinasi. Pemerintah di kedua negara telah menerapkan berbagai kebijakan untuk memutus rantai penularan COVID-19, seperti kebijakan lockdown, social distancing, karantina, dan vaksinasi. Kebijakan Vaksinasi yang ada di Amerika Serikat dan China sudah bisa dikatakan berhasil karena dengan melihat presentasi Vaksinasi di dua negara tersebut yang terbilang tinggi yaitu Amerika serikat mencapai 73,65% sedangkan China mencapai 87,24%.
Pengaruh Kualitas Pelayanan E-KTP Terhadap Kepuasaan Masyarakat Di Kabupaten Pulau Morotai Provinsi Maluku Utara Hulahi, Ekklesia; Pribadi, Ulung; Rasyid, Syamsul Bahri Abd; Pora, Sahrul; Sari, Inrinofita
Jurnal Administrasi dan Kebijakan Publik Vol. 7 No. 1 (2022): April
Publisher : Laboratorium Administrasi Publik FISIP Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jakp.7.1.56-71.2022

Abstract

The government as a public service provider where the community must be responsible must be responsible and continue to strive to provide the best services to improve public services. For this reason, the government trains digital-based public services so that government agencies can serve the community easily and quickly. So, in this study, it aims to see the effect of e-KTP service quality on community satisfaction in Morotai Island Regency in North Maluku Province and this study uses quantitative methods to determine the quality of services that make the most impact on people's satisfaction. The sample drawn is 100 people. The data collection technique used is a survey technique, in which data is collected through the distribution of online questionnaires (Google forms). The results show that the evidence obtained from physical evidence, impact, strength, assurance and empathy has been applied in the effect of e-KTP services on community satisfaction carried out by the Ministry of Population and Civil Registration of Morotai Island Regency. There are two variables that have a positive and significant influence on other variables, namely service and empathy for community satisfaction in e-KTP. Meanwhile, three other variables that do not have significant variables are the capacity and guarantee of community satisfaction in the e-KTP service provided by the Morotai Island government. And to improve the quality of E-KTP services from the population and the Morotai Island Civil Registry Office to examine the variables that are at the center of this research, especially on variables that have a significant negative effect (physical evidence, arrests, and guaranteed), so they can comply with the rules and mechanisms in improving the quality of e-KTP services to the satisfaction of the community.