Article Per Year (5 Year)
p-Index From 2020 - 2025
1.756
P-Index
This Author published in this journals
All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Dinamika Governance : Jurnal Ilmu Administrasi Negara Pencerah Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Darma Agung TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Mamangan Social Science Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Communica : Journal of Communication
Sirajul Rahman
Universitas Muhammadiyah Palangkaraya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Viral Politics and Platform Power: TikTok’s Role in Shaping Electoral Discourse in Southeast Asia Febriana, Ajeng Iva Dwi; Rahman, Sirajul
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.753

Abstract

This study examines how TikTok has transformed political campaigning and discourse in Southeast Asia, focusing on the 2022 and 2024 elections in Indonesia, Malaysia, and the Philippines. Using qualitative content analysis of TikTok content tagged with political hashtags, the research draws on platform governance theory and emotional resonance metrics to assess engagement patterns, influencer behavior, and algorithmic amplification. Findings reveal that TikTok’s short-form, emotionally resonant videos allow both official campaigns and grassroots creators to bypass traditional media gatekeeping. In Indonesia, meme-driven user content often achieved engagement rates above 60%, surpassing official campaign videos and highlighting humor and satire as dominant forms. In Malaysia, politicians such as Syed Saddiq gained more than 500,000 new followers during the 2022 campaign by employing authentic, relatable storytelling to connect with voters. In the Philippines, coordinated influencer networks generated millions of views for revisionist historical narratives, demonstrating the risks of emotionally charged disinformation. Comparative analysis shows how TikTok operates differently across Southeast Asia’s sociopolitical contexts: Indonesia illustrates the power of grassroots humor, Malaysia underscores the effectiveness of storytelling in political outreach, and the Philippines exposes vulnerabilities to disinformation through influencer coordination. Overall, the study underscores a paradox. TikTok democratizes political expression by lowering barriers for participation but simultaneously magnifies post-truth dynamics and risks marginalizing dissenting voices through algorithmic bias. To address these challenges, the study recommends strengthening algorithmic transparency and implementing targeted digital literacy programs for youth voters in Southeast Asia. These measures are vital to safeguarding democratic integrity within rapidly evolving digital spaces.
Co-Authors Aldi Firdaus Annisa Rizki Ananda Desy Selawaty Febriana, Ajeng Iva Dwi Indah Tri Handayani Irwani Irwani Isti Qomah M. Nur Tanja Putra Marra, Ezio Martalino, Januardo Milka Mita Sari Muhammad Riban Satia Nova Riyanti Riyanti, Nova Riyanti, Nova Satia, Muhammad Riban Selawaty, Desy Srie Rosmilawati Yustin Yustin