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All Journal Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Ebisnis Manajemen
Adi Maulana
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Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Public Health

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Journal : Ebisnis Manajemen

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Pengaruh Biaya Promosi Dan Biaya Produksi Terhadap Volume Penjualan Al-Galla Industries Periode Januari 2019- Desember 2021 Adi Maulana; Ari Arisman; Depy Muhamad Pauzy
Ebisnis Manajemen Vol. 1 No. 3 (2023): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.77

Abstract

This study aims to determine the effect simultaneously and partially the effect of promotional costs and production costs on AL-Galla Industries Sales Volume for the period January 2019- Desember 2021 Tasikmalaya. The research method used in this research is quantitative analysis method with a case study approach. Data collected in the form of secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS version 25 software. The results showed that Promotion Costs and Production Costs had a simultaneous influence on AL-Galla Industries Sales Volume. Promotion costs have a partial effect on AL-Galla Industries. Production costs partially AL-Galla Industries Sales Volume
Co-Authors Adi Tonggiroh Adi Tonggiroh Agustinus - andi muhammad imran Ari Arisman Azidi Irwan Bahrul Hidayah Baso rezki maulana Busthan Azikin Depy Muhamad Pauzy Dwi Rasy Mujiyanti Haerany Sirajuddin Hendra Pachri I Nyoman Adi Putra Ilham Alimuddin Irvina Nurachmi Jamal Rauf Husein Kaharuddin - Karlini Karlini Maria Dewi Astuti Meutia Farida Muhammad Agus Muljanto Muhammad Sulhuzair Burhanuddin Ratna Husain Risnu Aritofa Rodiansono Rodiansono Rohaya Langkoke Sahabuddin - Sultan - Syafruddin - Ulva Ria Irvan Uripto Trisno Santoso Yusni Ikhwan