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All Journal International Journal of Artificial Intelligence Research JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kewarganegaraan KOMUNIKATA57 Hybrid Advertising Journal: Publication for Advertising Studies
Hamboer, Maria Jashinta Elisabet
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
Co-Authors Adhy Firdaus Agus Hitopa Sukma Barizki, Rezzi Nanda Desilawati, Nur Enoh, Mohamad Filda Angellia Firdaus Yuni Dharta Iswahyu Pranawukir Mayang Riyantie, Mayang Misnan, Misnan Putri, Erita Riski