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All Journal Jurnal Kajian Komunikasi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Inovasi Ilmu Sosial dan Politik JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Cyber PR Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Mayang Riyantie, Mayang
Universitas Subang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Implementasi CSR melalui Program "Kampoeng BNI" oleh PT. BNI (Persero) TBK Riyantie, Mayang
Jurnal Kajian Komunikasi Vol 1, No 2 (2013)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (962.183 KB) | DOI: 10.24198/jkk.v1i2.6043

Abstract

Penelitian ini menunjukan bahwa latar belakang dilaksanakannya Program “Kampoeng BNI” karena  perwujudan misi, kewajiban perusahaan kepada Undang-Undang, sebagai tanggung jawab sosial perusahaan (CSR), dan membantu ekonomi masyarakat Indonesia. Implementasi Program “Kampoeng BNI” dilakukan melalui dua tahap, tahap pertama SKC Melawai dan tahap kedua Divisi CCR melaksanakannya dengan tahap penyaluran dana, Pembentukan Program, dan Peresmian. Faktor penentu kemenangan BNI untuk kategori CSR yaitu, kerangka CSR, ikuti panduan dan standar internasional tentang CSR, komunikasikan komitmen CSR, implementasi dan pengukuran program CSR.
MANAJEMEN KOMUNIKASI TERAUPETIK PADA PENYEMBUHAN PASIEN SKIZOFRENIA Riyantie, Mayang; Barizki, Rezzi Nanda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 19, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1160

Abstract

The research objective was to determine the effectiveness of interpersonal communication between senior and junior nurses in the planning of therapeutic communication management for patient healing at the Islamic Mental Hospital, Klender Jakarta. The research method uses descriptive qualitative in the phenomenological tradition. Therefore, a dramaturgical element is used, regarding the symbolic world of senior and junior nurses on the front stage and the back stage. From the research, it was found that there was a communication disorder due to rivalry between junior and senior nurses. In fact, communicators are required not only theoretical and practical capabilities, but also the experience of the therapist. The dominant experience in this aspect of message management demands effective coordination. This is due to the diverse psychological spectrum of patients as communicants. In the back stage, nurses as communicators are demanded to be competent in making communication management planning. On the front stage, the effectiveness of coordination and construction of generating meaning in the minds of the communicants is also required. That is, psychologically, they must be ready, not bring any problems and motives when doing therapeutic communication, so that they can manage impressions that are patient, painstaking and full of willingness.
Komodifikasi Konten dan Khalayak Youtube dalam Penayangan Situational Comedy “Lapor Pak! Edisi Kiky Saputri Roasting Ganjar Pranowo” Riyantie, Mayang; Rusadi, Udi
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.406

Abstract

The purpose of this research is to reveal the phenomenon of content and audience commodification in the situational comedy (sitcom) "Lapor Pak! Kiky Roasting Ganjar Pranowo Edition," which is broadcast on the Trans7 Official YouTube platform. In this situation, political content has been transformed into entertainment that utilizes roasting techniques, political innuendo, and satirical humor to elicit emotions and audience participation. This research uses a critical paradigm and qualitative approach with content analysis methods and comments columns on the YouTube Trans7 Official platform. This research reveals how content creators are aware of the emotional influence and opinions of viewers as a valuable asset in increasing the popularity of their shows. The research results note that content creators use content commodification tactics by converting political issues into entertaining entertainment, resulting in feelings of controversy and high audience interaction. On the other hand, audiences are not only passive consumers, but also data producers who contribute in the form of comments, reactions and opinions which become economic value for the media. This data not only reflects a show's popularity, but is also used to measure the success of content within the social media marketplace. The results of this research highlight the importance of the interaction between content commodification and audiences in the context of the political economy of media. This phenomenon reflects the transformation of media from a source of information to a commodity that relies on audience participation and emotions. The conclusion is that content creators have succeeded in turning political issues into entertainment that provokes the audience's emotions. Audiences are not only consumers, but also data producers through their comments and reactions, which have economic value for the media. The results of this research not only reflect the popularity of the show, but also serve as a measure of the success of the content. This emphasizes the importance of the interaction between content commodification and audiences in the transformation of media into commodities depending on the audience's participation and emotions.
PELATIHAN TEKNOLOGI JARINGAN KOMPUTER DAN MANAJEMEN KEHUMASAN BAGI SISWA-SISWI SMK PEMBANGUNAN JAYA YAKAPI Purwandari, Nuraini; Riyantie, Mayang; Fatoni, Aris; Gultom, Junias Robert; Dastriyanti, Dastriyanti
Jurnal Pengabdian Teratai Vol 4 No 2 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i2.1043

Abstract

SMK Pembangunan Jaya YAKAPI, yang terletak di kota Pasar Minggu, adalah salah satu SMK terbaik di Jakarta Selatan yang menghasilkan siswa yang unggul, bermartabat, dan bersemangat untuk berwirausaha. Karena Revolusi Industri 4.0 semakin maju, sekolah harus mengikuti perkembangan teknologi jaringan komputer. Siswa SMK Pembangunan Jaya YAKAPI menghadapi kendala dalam pengembangan teknologi ini. Mereka hanya diminta untuk melakukan praktik jaringan komputer secara teoritis. Siswa harus memahami Hubungan Masyarakat (HUMAS). HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Pada dasarnya, keberadaan humas adalah membangun reputasi, yang merupakan aset penting yang harus dimiliki oleh lembaga sebagai bukti keberadaannya. HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Keberadaan humas pada dasarnya ialah membangun reputasi, yang merupakan aset penting bagi setiap organisasi dan merupakan bukti keberadaan dan kualitasnya. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengajarkan siswa SMK Pembangunan Jaya YAKAPI keterampilan manajemen hubungan masyarakat dan konfigurasi jaringan komputer. Metode pelaksanaan PkM dimulai dari observasi, wawancara hingga pelaksanaan pelatihan kepada siswa-siswi. Hasil pelaksanaan dari semua kegiatan didapat bahwa pelatihan program pengabdian masyarakat kepada siswa-siswa berjalan dengan baik dan hasil kuesioner kepuasan peserta sebesar 83% memuaskan.
PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK Misnan, Misnan; Sukma, Agus Hitopa; Riyantie, Mayang; Hamboer, Maria Jashinta Elisabet; Barizki, Rezzi Nanda
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2364

Abstract

This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.
Manajemen Komunikasi Army Help Center (AHC) Indonesia Dalam Menangani Kasus Mental Illness Penggemar Bangtan Sonyeondan (BTS Riyantie, Mayang; Romli, Romli; Shebira, Hani; Barizki, Rezzi Nanda
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2672

Abstract

Communication Management is a way of communication carried out by an organization in order to achieve certain goals. This communication management is implemented by the Army Help Center (AHC) in dealing with cases of mental illness in BTS fans. Korean Boyband fans are always characterized as bigotry or excessive behavior, so that they often make their fans feel inferior or experience other mental disorders. The purpose of this study was to determine the AHC communication management in dealing with cases of mental illness of BTS fans. The research method used is descriptive qualitative research method with data collection techniques through interviews and observation as well as literature study techniques and also documentation.The results of the study show that communication management carried out by AHC is by providing social media Twitter as a media for consultation with ARMY, then seeking and or receiving data from fans who consult on their problems (Fact Finding), Planning steps for communication and problem solving approaches using the right language and easy to accept (Planning), Communicating through social media and providing good emotional control and a humanist approach with positive communication language (Action and Communications) and conducting evaluations by controlling the fans' condition after consultation with AHC (Evaluating). From the findings, AHC provides communication therapy as comfortable as possible to BTS fans so that the mental illness they experience can be resolved properly. Communication barriers found in this study are semantic barriers in the form of difficulty interpreting messages and technical barriers in the form of difficulty finding free time.
Manajemen Komunikasi Public Relations Tim RK-Suswono Dalam Pencabutan Gugatan Hasil Pilkada Jakarta Sjoraida, Diah Fatma; Maida, Serepina Tiur; Sitinah, Sitinah; Riyantie, Mayang; Nugraha, Aat Ruchiat
Jurnal Cyber PR Vol 4, No 2 (2024)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v4i2.4945

Abstract

Penelitian ini bertujuan untuk menganalisis komunikasi Public Relations (PR) yang dilakukan oleh tim pasangan Ridwan Kamil dan Suswono (RK-Suswono) dalam konteks pencabutan gugatan hasil Pilkada Jakarta. Pencabutan gugatan ini merupakan keputusan strategis yang tidak hanya berdampak pada posisi politik pasangan tersebut tetapi juga pada persepsi publik terhadap integritas dan citra mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data diperoleh melalui analisis dokumentasi, wawancara mendalam dengan tim PR, dan pengamatan terhadap narasi yang berkembang di media massa dan media sosial. Hasil penelitian menunjukkan bahwa strategi komunikasi PR tim RK-Suswono menonjolkan pendekatan dramaturgis, di mana terdapat perbedaan signifikan antara komunikasi internal yang bertujuan menyatukan tim dan komunikasi eksternal yang difokuskan pada membangun citra harmonis di mata publik. Selain itu, transparansi dalam penyampaian keputusan kepada publik memainkan peran kunci dalam menjaga kredibilitas pasangan RK-Suswono di tengah situasi yang sarat konflik dan tekanan politik. Penelitian ini menyimpulkan bahwa komunikasi PR yang efektif dalam situasi sensitif membutuhkan sinergi antara narasi internal yang solid dan komunikasi eksternal yang strategis. Studi ini memberikan wawasan penting tentang peran komunikasi PR dalam membangun kepercayaan publik dan memperkuat posisi politik dalam situasi krisis.
FINANCIAL MANAGEMENT TRAINING FOR FISHERMEN IN INDRAMAYU TO SUPPORT BLUE ECONOMY IMPLEMENTATION Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Zahra, Siti Fatimah; Pramudya, Alfonsus Liguori; Lestari, Sri
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.10

Abstract

This community service initiative aims to enhance financial literacy and family financial management skills among fishing communities in Karangsong Village, Indramayu Regency, to support the implementation of blue economy principles. Low levels of financial literacy have contributed to the inability of fishers to manage their highly fluctuating incomes, increasing household economic vulnerability, particularly during the lean season. This program involves various activities, including socialization sessions, basic financial record-keeping training, budgeting workshops, education on emergency funds, and improving understanding of access to formal financial services. The outcomes of this initiative include improved knowledge and skills among fishers in managing household finances, developing budgeting habits, adopting basic financial record-keeping practices, and initiating a savings culture. In line with the sustainable development goals of the blue economy, this effort is expected to strengthen the economic resilience of fishing families, reduce their dependency on middlemen, and promote smarter financial behavior.
EMPOWERING MSMEs IN INDRAMAYU REGENCY THROUGH WEBSITE BUILDER UTILIZATION AS A BRANDING STRATEGY FOR MARKET EXPANSION Nida, Ria Rahma; Suhendry, Bayu; Atmadja, Ferry Setyadi; Riyantie, Mayang
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.12

Abstract

This community engagement initiative addressed digital transformation challenges among rural Micro, Small, and Medium Enterprises (MSMEs) in Indramayu, where only 30% utilized digital tools despite contributing significantly to Indonesia's economy (Dinas Koperasi Indramayu, 2023). The program provided hands-on training in website development using Wix and WordPress platforms, coupled with mentoring sessions for 30 selected MSMEs. Implementation followed three key phases: (1) digital needs assessment through community surveys, (2) practical workshops on website creation and digital marketing tools, and (3) individualized business mentoring. Post-intervention evaluation revealed that 93.3% of participants successfully established functional business websites, with 85% integrating Google My Business. Participating enterprises reported an average 25% sales increase and expanded market reach, including international orders for 50% of businesses. The initiative achieved multiple sustainable development outcomes: creating 10 digitalrelated jobs (SDG 8), establishing a replicable digitalization model (SDG 9), and reducing rural-urban disparities (SDG 10). Key challenges included internet connectivity issues (affecting 20% of participants) and requests for ongoing technical support (78% of participants), underscoring the need for infrastructure development and sustained assistance programs. This experience demonstrates that targeted capacity-building interventions can effectively bridge the digital divide for rural enterprises when combined with local partnership approaches.
Recycle the Fabric, Rebrand the Image: Strategi Cyber Public Relations UNIQLO dalam Membangun Citra Keberlanjutan melalui LifeWear Riyantie, Mayang; Silitonga, Cindy Aulia; Putri, Jenisa Amalia
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1586

Abstract

The rapid development of digital technology has fundamentally transformed the role of public relations, particularly in the context of sustainability and brand communication. This study explores how Uniqlo’s Cyber Public Relations plays a strategic role in building a sustainable brand image through the LifeWear campaign on social media. Using a literature review approach based on ten academic journal sources, the research analyzes Uniqlo's digital communication strategies in conveying sustainability values to the public. Findings reveal that platforms such as Instagram and YouTube are strategically utilized to deliver visual, educational, and interactive narratives about eco-friendly products, RE.UNIQLO recycling programs, and endorsements by public figures. The LifeWear campaign is found to be effective in shaping positive consumer perceptions, enhancing brand equity, and fostering loyalty, especially when messages are delivered authentically and consistently. However, challenges such as the risk of greenwashing and low digital engagement remain significant barriers. Therefore, transparent, data-driven communication strategies that actively engage the public are essential. These findings highlight the importance of cyber public relations as a strategic bridge between corporate sustainability values and increasingly environmentally conscious consumer expectations in the digital era., inclusive, and responsive as an effort to build a fair, democratic, and civilized digital ecosystem.
Co-Authors Aat Ruchiat Nugraha Agus Hitopa Sukma Aris Fatoni Barizki, Rezzi Nanda Dastriyanti, Dastriyanti Diah Fatma Sjoraida Hamboer, Maria Jashinta Elisabet Junias Robert Gultom Lathiefah Rabbaniyah Misnan, Misnan Nida, Ria Rahma Nuraini Purwandari Pramudya, Alfonsus Liguori Putri, Jenisa Amalia Romli Romli, Romli Shebira, Hani Silitonga, Cindy Aulia Sitinah, Sitinah Sri Lestari Suhendry, Bayu Tiurmaida, Serepina Udi Rusadi Utari, Eka Dewi Zahra, Siti Fatimah