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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Manajemen dan Bisnis BULETIN BISNIS & MANAJEMEN (BBM) Journal of Innovative and Creativity Bersama : Jurnal Pengabdian Masyarakat
Efrina Masdaini
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH USER EXPERIENCE ,PERCEIVED QUALITY DAN PERCEIVED SACRIFICE TERHADAP BEHAVORIAL INTENTION DAN COSTUMER SATISFACTION PADA APLIKASI MOBILE GOJEK DI KOTA PALEMBANG Efrina Masdaini; Romidon Hidayat
BBM (Buletin Bisnis & Manajemen) Vol 6, No 01 (2020): Volume 6, No. 01, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.66 KB) | DOI: 10.47686/bbm.v6i01.286

Abstract

This study aims to determine and analyze the effect of user experience, perceived quality and perceived sacrifice on behavorial intention and customer satisfaction on the mobile gojek application in Palembang. Where the independent variables in this study are user experience, perceived quality and perceived sacrifice. While the dependent variables in this study are behavorial intention and customer satisfaction. The analysis used in this study used SEM with the lisrel 8.8 application. The SEM test results concluded that User Experience had no significant effect on Behavorial Intention and Customer Satisfaction. Whereas perceived quality and perceived sacrifice of a motorcycle taxi have a positive effect on behavorial intention or desire to use a motorcycle object and on customer satisfaction.  
PENGARUH KONFLIK KARYAWAN, BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SANTANU GUMAY NUSANTARA LAHAT Gentam Kilat Ramadhan; Wani Fitriah; Efrina Masdaini
Journal of Management and Business Vol 7 No 2 (2024): Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v7i2.4036

Abstract

Penelitian ini bertujuan untuk Mengetahui Pengaruh Konflik Karyawan, Beban Kerja Dan Disiplin kerja Terhadap Kinerja Karyawan PT. Santanu Gumay Nusantara Lahat. Jenis penelitian yang digunakan asosiatif, populasi dalam penelitian ini berjumlah 117 karyawan dengan jumlah sampel sebanyak 54 karyawan, teknik pengambilan sampel menggunakan teknik simple random sampling. Data yang digunakan merupakan data primer dan sekunder. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis yang digunakan adalah analisis Regresi Linier Berganda, Uji F, Uji t dan Koefisien Determinasi. Hasil analisis Regresi Linier Berganda variabel konflik karyawan, beban kerja dan disiplin kerja mempunyai koefisien regresi positif berarti bahwa penghargaan dan kompensasi mempunyai pengaruh positif terhadap Kinerja Karyawan. Hasil analisis uji F yang dilakukan menunjukkan bahwa ada pengaruh penghargaan dan kompensasi terhadap kinerja karyawan pada PT. Santanu Gumay Nusantara Lahat. Hasil uji Hipotesis t secara parsial menunjukkan bahwa ada pengaruh signifikan konflik karyawan, ada pengaruh signifikan beban kerja terhadap kinerja karyawan dan ada pengaruh signifikan disiplin kerja terhadap kinerja karyawan. Analisis Koefisien Determinasi menunjukkan bahwa 67,1% perubahan terhadap kinerja karyawan disebabkan oleh besarnya kontribusi variabel bebas terhadap variabel terikat dalam penelitian
Meningkatkan Kualitas Produk Melalui Brading Dan Packaging Kerupuk Kaliman Tanjung Raja Eni Cahyani; Kholilah; Fagar Fertiwi F; Anggrelia Afrida; Efrina Masdaini; Primasari
Bersama : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v3i1.946

Abstract

Pengabdian kepada masyarakat ini ditujukan pada UMKM kerupuk Kaliman yang berlokasi di Kelurahan Tanjung Raja, Ogan Ilir.  Kegiatan ini melibatkan UMKM yang merupakan masyarakat produktif secara Mikro yang memiliki permasalahan yaitu : Sulitnya mengembangkan identitas brand yang menyebabkan kurangnya pengetahuan masyarakat luas mengenai keberadaan UMKM Kerupuk Kaliman, Kurangnya inovasi dalam melakukan inovasi pada packaging produk UMKM Kerupuk Kaliman, Kurangnya edukasi mengenai cara melakukan Digital Branding, Kurangnya pemahaman mengenai alur pengurusan BPOM dan Sertifikasi Halal. Berdasarkan permasalah-permasalahan di atas, maka akan dilaksanakan peningkatan pengetahuan digital branding dengan memperkenalkan unsur-unsur dalam melaksanakan branding seperti logo dan packaging serta bagaimana melakukan pemasarannya secara digital. Dilanjutkan dengan melakukan edukasi pengetahuan mengenai alur pengurusan BPOM dan Sertifikasi Halal. Diharapkan setelah kegiatan pengabdian kepada masyarakat ini, UMKM Kerupuk Kaliman memiliki pengetahuan Digital Branding sehingga dapat memiliki brand identity yang kuat dan melaksanakan pemasaran digital sehingga meningkatkan penjualan
Pengaruh Komitmen Organisasi dan Lingkungan Kerja terhadap Kinerja PT Bukit Bara Alam Kabupaten Lahat Rafli, Rahmat; Tri Handayani, Zaleha; Efrina Masdaini
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 3 (2023): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10487312

Abstract

This study aims to determine the effect of organizational commitment and work environment on employee performance. The population in this study were 42 people with a sample of 38 people using simple random sampling technique. The data required are primary data and secondary data. The data collection method in this study was a questionnaire. The data analysis technique used is multiple linear regression with the hypothesis of the f test, t test, and the coefficient of determination. The results of multiple linear regression test Y = 0.365 + 0.557X1 + 0.421X2 show that there is a positive influence between organizational commitment and work environment on employee performance. The results of the hypothesis test Fcount value (112.338) > Ftable (3.27), with a sig level. F 0.000 <0.05 indicates that there is a significant influence between organizational commitment and work environment simultaneously affecting employee performance. The results of the hypothesis test tcount for organizational commitment of 4.610> t table 2.030 with a sig. t level of 0.000 < 0.05 and the tcount for the work environment of 3.163> t table 2.030 with a sig. t level of 0.003 < 0.05 indicate that there is an influence between organizational commitment and work environment partially affect employee performance. The coefficient of determination shows that organizational commitment and work environment contribute 85.8% to changes in employee performance.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada PT. Satrindo Jaya Agropalma Kabupaten Musi Rawas Fitantina, Fitantina; Efrina Masdaini; Fahriza, Devia Salsa
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11000633

Abstract

This study aims to determine the effect of workload and work environment on job satisfaction of employees of PT. Satrindo Jaya Agropalma Kab. Musi Rawas either simultaneously or partially. The type of research used is associative. Data collection techniques used in this study are questionnaires and documentation. Population in research at PT. Satrindo Jaya Agropalma Kab. Musi Rawas has 102 employees, and the sample number is 51 employees. The analysis of data used in this study is qualitative quantitative. The analysis technique used is multiple linear regression, f Test, t test and coefficient of determination with a significant level of 10%. The results showed that there is a significant influence of workload and work environment on Employee Job Satisfaction. Partially shows there is a significant influence of workload or work environment on job satisfaction of employees of PT. Satrindo Jaya Agropalma Kab. Musi Rawas. The result of the coefficient of determination adjusted R square is 0.529, this means that the workload and work environment are able to contribute to Employee Job Satisfaction by 52.9%.  
Pengaruh Motivasi, Loyalitas dan Disiplin Kerja terhadap Kinerja Karyawan PT. Kara Santan Kholilah; Efrina Masdaini; Haqie, Qisoshul
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14825983

Abstract

This study aims to analyse the effect of motivation, loyalty, and work discipline on employee performance of PT Kara Santan Pertama. This research uses a quantitative approach with data collection methods through questionnaires filled out by 53 respondents from a total of 65 permanent employees. The data analysis technique was carried out using multiple linear regression with the hypothesis of f test, t test and coefficient of determination. The results showed that motivation, loyalty, and work discipline simultaneously had a significant effect on employee performance. Partially, each independent variable also shows a significant positive effect on performance. Work discipline has the most dominant influence compared to other variables. This study concludes that increasing motivation, loyalty, and work discipline can significantly improve the performance of PT Kara Santan Pertama employees.  
Analisis Rekomendasi Promosi Instagram Ads Pada Umkm Fashion Berdasarkan Tanggapan Konsumen dan Penilaian Expert (Studi pada UMKM Brader Mkr dan Nais) Fagar Fertiwi Fardah Tunisa Ahmad; Widi Samsudin; Efrina Masdaini
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7245

Abstract

Pola promosi UMKM pada masa kini lebih berfokus pada pemanfaatan media sosial atau internet. Seiring berkembangnya teknologi, Instagram dikenal sebagai salah satu media sosial terpopuler yang digunakan oleh kalangan UMKM, terutama dari sektor fashion. Dari segi brand image dan kekinian, instagram menjadi wadah yang sangat potensial untuk mengembangkan pemasaran UMKM. Karena tergolong baru dibanding media lain pada umumnya, instagram dilengkapi dengan berbagai fitur promosi berbayar (dikenal sebagai iklan) seperti instagram ads. Di antara banyak fitur lain, promosi dengan instagram ads cukup umum karena dinilai lebih optimal. Namun, tidak semua UMKM menerapkan fitur ini secara maksimal dikarenakan beberapa faktor seperti ketepatan target market, konten yang sesuai, dan pesan yang disampaikan sesuai dengan karakteristik konsumen. Karenanya, penelitian ini bertujuan menyusun rekomendasi promosi instagram ads berdasarkan respon konsumen pada UMKM fashion, yaitu Brader Mkr dan Nais, serta penilaian ahli dalam totalaby length. Metode penelitian menggunakan pendekatan kualitatif dan prosedur depth interview pada pemilik UMKM, konsumen, dan expert iklan instagram Ads. Simpan data dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil simpulan menunjukkan bahwa strategi promosi instagram ads paling efektif dilihat dari penggunaan video informatif, penjelasan deskripsi produk yang rinci dan konsisten, serta promosi diskon dengan addicted yang singkat. Strategi tersebut mempengaruhi purchase intention, image positif, dan word of mouth konsumen. Expert menilai optimalitas media ditentukan target audience, kejelasan pesan, serta kesesuaian konten iklan dengan karakter produk. Diharapkan praktisi dapat memahami upaya ini dan dapat menjadi motivasi bagi peneliti-praktisi selanjutnya.
Analisis Keputusan Pembelian pada Konsumen Warung Kopi Nilang Efrina Masdaini; Ayu Dewi Hemayani
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v2i1.4673

Abstract

This study aims to determine the strategies and constraints in marketing at the Nilang coffee shop. the type of research used is a qualitative research with a descriptive type of research. The results of this study indicate that the coffee shop has implemented a marketing mix strategy that uses the 4p variable nemely: product, price, place, and promotion which can increase profits and sales of their products. In this study, there are also supporting factors and inhibiting factors for implementing the marketing mix strategy on product sales, which are supporting factors, namely support from the community, good service, and advances in technology. while the inhibiting factor is that the nilang coffee shop is often visited by buskers and beggars because the place is open, in addition to disturbing the peace and comfort of visitors. The lack of awareness of time consistency and discipline is what makes marketing at the nilang coffee shop less successful.  
Co-Authors Afrida, Anggrelia Ayu Dewi Hemayani Cahyani, Eni Fagar Fertiwi F Fagar Fertiwi Fardah Tunisa Ahmad Fahriza, Devia Salsa Fitantina, Fitantina Fitriah, Wani Gentam Kilat Ramadhan Haqie, Qisoshul Kholilah Primasari Rafli, Rahmat Romidon Hidayat Tri Handayani, Zaleha Widi Samsudin