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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL ABDIMAS TRIDHARMA MANAJEMEN DEDIKASI PKM Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Arastirma Jurnal PKM Manajemen Bisnis Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Asep Sulaeman
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGAWASAN KEUANGAN DAN PEMBANGUNAN (BPKP) JAKARTA TIMUR Asep Sulaeman; Komarudin Komarudin; Suharni Rahayu
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 3 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i3.712

Abstract

The purpose of this study is to identify the partial and simultaneous effects of management style and work environment on employee performance at the East Jakarta Financial and Development Supervisory Agency (BPKP). Quantitative methodology is employed. In this study, samples of 112 respondents were acquired using the random sampling technique. Data analysis using validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are that leadership style has a significant effect on employee performance with a regression value of 0.472, a correlation value of 0.559 and a coefficient of determination of 40.7%. The work environment has a significant effect on employee performance with a regression value of 0.532, a correlation value of 0.516 and a coefficient of determination of 40.7%. Leadership style and work environment have a significant effect on employee performance with a correlation value of 0.638 and a coefficient of determination of 63.8%. This finding explains that leadership style and work environment play an important role in determining employee performance. In this context, it is important for organizations and leaders to pay attention to and improve these aspects in order to improve overall employee performance.
Pelatihan Keterampilan Wirausaha Jamur Tiram Dengan Pemberdayaan Pemuda Ponpes Mathla'ul Hidayah Cisauk N Rusnaeni; Asep Sulaeman; Iman Syatoto
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 1 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i1.30293

Abstract

Pelatihan pengembangan pemberdayaan masyarakat Pemberdayaan masyarakat dapat didefinisikan sebagai tindakan sosial dimana penduduk sebuah komunitas mengorganisasikan diri dalam membuat perencanaan dan tindakan kolektif untuk memecahkan masalah sosial atau memenuhi kebutuhan sosial sesuai dengan kemampuan dan sumberdaya yang dimilikinya.   Adanya pelatihan kader pemberdayaan masyarakat seseorang yang mengikuti pelatihan diharapkan seseorang mampu melatih orang lain apabila menjadi seorang fasilitator dalam masyarakat.Jamur tiram merupakan salah satu komoditas unggulan Pemuda Ponpes Mathla’ul Hidayah Cisauk.. Ilmu pengetahuan dan informasi tentang teknik budidaya jamur tiram yang efektif dan efisien, ketergantung pada ketersediaan baglog jamur dari pengrajin di luar daerah, keterbatasan keahlian dalam pengolahan jamur tiram menjadi produk siap konsumsi, dan masyarakat belum memiliki cukup pengetahuan dan keterampilan dalam mengkreasikan pengemasan produk merupakan permasalahan pokok yang dialami oleh msyarakat desa Jampang dalam budidaya jamur tiram. Budidaya jamur tiram yang baik sangat dibutuhkan dalam rangka memenuhi kebutuhan asupan nutrisi alternatif. Salah satu yang perlu diperhatikan dalam budidaya jamur tiram.
Strategi Segmentasi Pasar dalam Meningkatkan Penjualan Produk UMKM di Desa Situ Gadung Kabupaten Tangerang Reza Khairul Hadi; Komarudin Komarudin; Asep Sulaeman
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1751

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local economic development, but many face challenges in increasing sales due to limited marketing knowledge. In Desa Situ Gadung, Tangerang Regency, local traders often struggle to identify and target their market effectively, which hinders business growth. This community service activity aimed to improve the marketing capacity of MSME traders by introducing practical market segmentation strategies to enhance product sales. The program was conducted at Tajaul Karomatu School on November 7–8, 2025, and was implemented by three lecturers from Universitas Pamulang, involving 17 local traders as participants. The activity was carried out in three stages: preparation, implementation, and reporting. During the implementation stage, participants engaged in material presentations, practical exercises, group discussions, and question-and-answer sessions to ensure understanding and application of market segmentation principles. The results showed that participants gained a better understanding of identifying target customer groups, customizing products to meet consumer needs, and adopting appropriate promotional strategies for different market segments. They also actively applied these concepts in planning to increase their sales. This initiative not only enhanced the marketing skills of local traders but also promoted community engagement and contributed to sustainable economic development in Desa Situ Gadung.
PENGARUH PRICE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN APLIKASI MAXIM (S TUDI MAHASISWA PEMASARAN SEMESTER 7 UNIVERSITAS PAMULANG) Mad Nawin Alhadi; Asep Sulaeman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9482

Abstract

This study aims to determine the effect of Price and Service Quality on Customer Satisfaction of the Maxim application (a study of 7th-semester Marketing students at Pamulang University), both partially and simultaneously. The research method used is a quantitative associative approach. The population in this study consists of 7th-semester marketing students at Pamulang University, with a total of 98 respondents selected through purposive sampling. Primary data were collected through questionnaires and analyzed using SPSS version 27. The tests conducted include validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that price has a positive and significant partial effect on customer satisfaction, with a calculated t-value of 2.655 > 1.661 and a significance value of 0.003 < 0.05. Service quality also has a positive and significant partial effect on customer satisfaction, with a calculated t-value of 9.130 > 1.661 and a significance value of 0.000 < 0.05. Furthermore, price and service quality simultaneously have a positive and significant effect on customer satisfaction, with an F-value of 47.891 > 3.092 and a significance value of 0.000 < 0.05. The conclusion of this study is that there is a positive and significant effect, both partially and simultaneously, between price and service quality on customer satisfaction of the Maxim application (a study of 7th-semester Marketing students at Pamulang University).
Kualitas Produk dan Keragaman Produk Sebagai Determinan Kepuasan Konsumen Dede Abdurahman; Dana Dana; Asep Sulaeman; Dede Solihin
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/edy84s07

Abstract

This study is motivated by the importance of product quality and product variety in creating customer satisfaction in retail businesses. Toko Yan Curug, as a store serving consumers’ daily needs, needs to understand the factors that can improve customer satisfaction in order to maintain loyalty and business competitiveness. The purpose of this study is to analyze the role of product quality and product variety as determinants of customer satisfaction at Toko Yan Curug. The research method used is a quantitative approach with a survey technique through questionnaires distributed to 100 respondents who are customers of Toko Yan Curug. The sampling technique applied is accidental sampling, while data analysis is conducted through validity testing, reliability testing, multiple linear regression, and hypothesis testing. The results indicate that product quality and product variety play a positive role in shaping customer satisfaction, both partially and simultaneously. These findings confirm that customers tend to feel more satisfied when the available products have good quality and diverse choices that meet their needs.
Analisis Dampak Strategi Promosi Dan Penetapan Harga Di Shopee Terhadap Tingkat Kepuasan Konsumen Produk Konilife Pada PT. Konimex Cabang Tangerang Firna Khairunisa; Asep Sulaeman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12265

Abstract

Abstract - This study aims to analyze the influence of promotional strategies and pricing on customer satisfaction with Konilife products on the Shopee platform. The background of this study is based on the increasingly intense competition in the e-commerce industry, which encourages companies to implement effective marketing strategies to improve customer satisfaction. This study employed a qualitative approach, with data collected through questionnaires distributed to consumers who had purchased Konilife products via Shopee. The collected data were analyzed to determine the influence of promotional strategies and pricing on customer satisfaction. The results indicate that promotional strategies have a positive effect on customer satisfaction. Promotional activities carried out through Shopee, such as advertisements, discounts, and the provision of clear and attractive product information, were able to increase consumers' purchase intentions and assist them in making purchasing decisions. In addition, pricing also had a positive influence on customer satisfaction. Most consumers perceived the prices of Konilife products as affordable and proportional to the quality received, thereby creating a positive value perception and increasing post-purchase satisfaction. However, some consumers perceived the prices differently when comparing Konilife products with similar competing brands. Overall, effective promotional strategies and appropriate pricing were proven to enhance customer satisfaction with Konilife products on Shopee. The SWOT analysis produced Strength, Weakness, Opportunity, and Threat scores of 4.40, 3.50, 4.45, and 4.10, respectively, resulting in SWOT coordinates of (0.90, 0.35), which place the company in Quadrant I (Growth Strategy). Furthermore, the Quantitative Strategic Planning Matrix (QSPM) analysis showed that Strategy 1 (Shopee Promotion Optimization) achieved the highest Total Attractiveness Score (TAS) of 15.55, compared to 15.25 for Strategy 3 and 14.90 for Strategy 2. These findings indicate that optimizing digital promotional activities through Shopee features is the most effective strategy for improving customer satisfaction with Konilife products at PT Konimex Tangerang Branch. The results of this study are expected to provide valuable insights and serve as a reference for the company in developing more effective and customer-oriented marketing strategies.
Pendampingan UMKM dalam Membangun Citra dan Strategi Promosi Efektif pada Gerakan Pemuda Ansor Pagedangan Tangerang Asep Sulaeman; Reza Khairul Hadi; Komarudin Komarudin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2316

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development; however, many MSME actors still face challenges in building a strong business image and implementing effective promotional strategies. This community service activity was conducted to assist MSME actors of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in strengthening business identity, improving promotional capabilities, and expanding their understanding of effective marketing strategies. The activity was conducted in Pagedangan Village, Tangerang, on April 19, 2026. The community service team consisted of three lecturers from Universitas Pamulang, with 17 MSME participants from Gerakan Pemuda Ansor. The implementation method consisted of three main stages: preparation, implementation, and reporting. The implementation stage used several approaches, including material presentation, practical activities, discussions, and question-and-answer sessions. The materials focused on building a positive business image, developing attractive promotional content, and selecting appropriate promotional strategies according to the characteristics of the target market. The results showed that participants gained improved understanding of the importance of business image and promotional strategies in increasing product attractiveness and competitiveness. Participants were also able to identify opportunities to improve their business branding and promotional practices. The activity was therefore considered useful in increasing MSME participants' knowledge and practical skills in developing sustainable promotional strategies.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Ricinta Putri Steviani; Asep Sulaeman
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/tkqy0b44

Abstract

Abstract The purpose of this study is to determine the effect of Leadership Style and Work Discipline on Employee Performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, both partially and simultaneously. The method used is the Quantitative Associative method. The population in this study is the employees of PT Lancar Wiguna Sejahtera Tangerang Selatan. The number of samples used is 63 respondents. Data analysis methods used simple linear regression, multiple linear regression, coefficient of determination, partial t-test, and F-test. The results of this study indicate that there is a positive and significant influence of Leadership Style on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the simple linear regression equation Y=18.784+0.524X1. There is a positive and significant influence of Work Discipline on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the simple linear regression equation Y=17.399+0.568X2. Simultaneously, there is a positive and significant influence of Leadership Style and Work Discipline on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the multiple linear regression equation Y=11.954+0.358X1+0.341X2. In conclusion, this study shows that effective leadership style and high work discipline significantly contribute to improving employee performance, making them key factors in human resource management within an organization. It is recommended that leaders in organizations adopt a more inclusive and communicative leadership style to motivate employees. Additionally, enhancing work discipline training programs can help create a more productive and efficient work environment.   Keywords: leadership style; work discipline; employee performance
Co-Authors Dana Dana Dede Abdurahman Dede Solihin Firna Khairunisa H Komarudin Imam Syatoto Iman Syatoto Jasmani Jasmani Komarudin Komarudin Komarudin Komarudin Lili Sularmi Lily Setyawati Kristianti Mad Nawin Alhadi Muhammad Guruh N Lilis Suryani N. Lilis Suryani N. Rusnaeni Nurismalatri Nurismalatri Patmawati Putri Reza Khairul Hadi Ricinta Putri Steviani Shabrina, Nina Suharni Rahayu Suharni Rahayu Sunanto Sunanto