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All Journal Jurnal Administrasi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pemberdayaan Nusantara
Phamendyta Aldaning Azaria
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH INTERNET MARKETING TERHADAP PEMBENTUKAN WORD OF MOUTH DAN EFEKTIVITAS IKLAN DALAM MENINGKATKAN BRAND AWARENESS (Studi pada Follower Akun Twitter Pocari Sweat di Jejaring Sosial Twitter) Phamendyta Aldaning Azaria
Jurnal Administrasi Bisnis Vol 13, No 1 (2014): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.56 KB)

Abstract

Several factors can be used asa determinerof the success increating brand awareness. In this research, the factors that can affect Brand AwarenessareWord of Mouth and Advertising Effectiveness which are formed of Internet Marketing. This research includes an explanatory research. This research is a survey research which uses an online questionnaire to followers of Pocari Sweat’s account on Twitter (@PocariID) with a sample of 110 respondents.Using path analysis as analytical method, the results of this research indicatethat The Internet Marketing influential positive and significantly toward The Word of Mouth; The Internet Marketing influential positive and significantly toward the Effectiveness of Advertising; The Internet Marketing negative effect and insignificant if tested directly against Brand Awareness; and also theWord of Mouth that has negative effects and not significantly toward Brand Awareness. Furthermore, the Effectiveness of Advertising influential positive and significantly toward Brand Awareness. Keywords:Internet Marketing, Word of Mouth, Effectiveness of Advertisement, Brand Awareness ABSTRAK Beberapa faktor dapat menjadi penentu keberhasilan dalam menciptakan brand awareness. Pada penelitian ini faktor yang dapat dikatakan mempengaruhi brand awareness adalah word of mouth dan efektivitas iklan yang terbentuk dari adanya internet marketing. Penelitian ini termasuk explanatory research. Penelitian ini merupakan penelitian survei yang menggunakan kuesioner online kepada follower akun Twitter Pocari Sweat (@PocariID) dengan jumlah sampel 110 orang responden. Metode analisis yang digunakan adalah analisis jalur (Path Analysis), denganhasil yang menunjukkan bahwa Internet Marketing berpengaruh positif dan signifikan terhadap Word of Mouth; Internet Marketing berpengaruh positif dan signifikan terhadap Efektivitas Iklan; Internet Marketing berpengaruh negatif dan tidak signifikan jika diuji secara langsung terhadap Brand Awareness, begitu juga dengan Word of Mouth yang memiliki pengaruh negatif serta tidak signifikan terhadap Brand Awareness. Selanjutnya, Efektivitas Iklan berpengaruh positif dan signifikan terhadap Brand Awareness. Kata Kunci: Internet Marketing, Word of Mouth, Efektivitas Iklan, Brand Awareness
Control of Vessel Space Order on Import through Forwarder at PT. Sejahtera Transindo Lestari Phamendyta Aldaning Azaria; Riska Aulia Umry
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5306

Abstract

The purpose of the research is to find out control of vessel space order on import through forwarder at PT. Sejahtera Transindo Lestari. This type of research is descriptive research. This study aims to provide an overview or explanation regarding the control of ship space reservations on imports through forwarders at PT. Sejahtera Transindo Lestari. The focus of this research is a comprehensive description of the condition of the shipping industry. Sources of data from this study using primary data and secondary data. The results of the study indicate that there are several factors that influence the control of ship space reservations on imports through forwarders at PT. Sejahtera Transindo Lestari, namely ocean freight renewal, contract rate and spot rate pricing, container port growth, as well as port congestion and ship delays.
Effect of Green Marketing, Brand Image, Brand Equity, and Customer Orientation on Buying Interest in Zorlien Light Emitting Diode Products Moderated by Internet Technology (Study on Students at the Universitas 17 Agustus 1945 Jakarta) Phamendyta Aldaning Azaria; Nurika Haerul Utami
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5637

Abstract

This study aims to analyze effect of green marketing, brand image, brand equity, and customer orientation on buying interest in Zorlien Light Emitting Diode products moderated by internet technology, study on Students at the Universitas 17 Agustus 1945 Jakarta. This type of research is explanatory research. The population in this study are consumers who have purchased Zorlien Light Emitting Diode products. The sample in this study are 97 respondents with the criteria of every consumer met and who had bought or had not used but already had a Zorlien Light Emitting Diode product. The type of data used in this research is quantitative data. Data analysis are tested with inner model measurement through coefficient of determination and value of path coefficients. Based on the results of the study, it shows that green marketing has significant effect on buying interest, brand image has insignificant effect on buying interest, brand equity has significant effect on buying interest, customer orientation has insignificant effect on buying interest, and internet technology has insignificant effect on buying interest. Moderation of internet technology in green marketing has insignificant effect on buying interest. Moderation of internet technology on brand image has insignificant effect on buying interest. Moderation of internet technology on brand equity has significant effect on buying interest. Moderation of internet technology on customer orientation has insignificant effect on buying interest.
Planning for Purchasing Decisions and Reporting on Fuel Sales at Gas Stations 34-14108 with the use of Mandiri Cash Management Program at PT. Soemantri Sedoyo Phamendyta Aldaning Azaria; Ira Yana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5528

Abstract

PT.  Soemantri Sedoyo is one of the companies in North Jakarta, precisely on Jalan Surabaya Kav C – 3 KBN Marunda which is engaged in the distribution of retail fuel oil (Pertamina) which manages Public Fuel Filling Stations (SPBU 34-14108).  This study aims to determine the management process in the process of buying and selling fuel by using the available programs, one of which is independent cash management.  The research method with descriptive analysis.  The results of the study show that at the planning stage in this fuel purchase decision, the use of the Mandiri cash management program as a business internet banking service provides access to the company's financial transactions including online payments, receipts and liquidity arrangements.  In addition, Mandiri cash management can be used as a repository for reporting on the results of daily fuel sales.  The storage area for data from company financial expenses and income is in other system programs such as Microsoft Access and Excel.
Pengenalan Digital Markerting dan E-Commerce untuk Pemberdayaan Masyarakat Pelaku Usaha Mikro di Kelurahan Warakas Azaria, Phamendyta Aldaning; Wijayanti, Ajeng; Albab, Muhammad Ulul; Cahyati, Erna; Nadya, Putri
Jurnal Pemberdayaan Nusantara Vol 2, No 2 (2022): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v2i2.6571

Abstract

Tujuan pelaksanaan program pengabdian kepada masyarakat ini adalah untuk memberikan arahan kepada masyarakat atau Kader PKK Rw.05 Kelurahan Warakas tentang bagaimana cara untuk dapat menjual produk yang telah dibuat di ecommerce. Kegiatan ini dilaksanakan melalui tiga tahapan, yaitu tahapan perencanaan, tahapan pelaksanaan dan tahapan evaluasi. Salah satu jenis e-commerce, yaitu pasar online atau marketplace, sangat bergantung pada internet. Hal ini membuat marketplace dapat diakses dalam segala kesempatan, dan memberikan keuntungan bagi pemilik usaha untuk dapat meningkatkan pemasaran produk usaha dan jumlah penjualan. Metode yang digunakan dalam pelaksanaan acara tersebut yaitu metode ceramah. Narasumber pada acara tersebut yaitu dosen Universitas 17 Agustus 1945 Jakarta sebagai wujud pengabdian kepada masyarakat. Acara ini focus pada pemanfaatan teknologi digital. Tahapan evaluasi dilakukan diakhir acara dengan cara menyebarkan kuesioner kepada peserta workshop untuk mengetahui tingkat pemahaman peserta tentang materi yang di sampaikan.  
Kewirausahaan Digital Sebagai Solusi Bagi UMKM Skala Rumah Tangga di Kelurahan Manggarai Selatan Jakarta Selatan Pravitasari, Endyastuti; Hidajat, Koerniawan; Albab, Muhammad Ulul; Azaria, Phamendyta Aldaning
Jurnal Pemberdayaan Nusantara Vol 2, No 2 (2022): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v2i2.6574

Abstract

Percepatan penetrasi teknologi terasa di seluruh wilayah Indonesia. Hal ini dapat dijadikan sebagai ancaman atau peluang tergantung bagaimana masyarakat memandangnya. Namun sudah sewajarnya kita menjadikan digitalisasi sebagai salah satu peluang bagi usaha mikro kecil dan menengah dimana batas-batas mulai hilang karena pengaruh digitalisasi. Tujuan pelaksanaan program pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan para pengelola UMKM di Kelurahan Manggarai Selatan Jl. Rambutan No IV/D, Jakarta. Metode yang digunakan dalam pelaksanaan program adalah metode sosialisasi, tutorial, praktek serta diskusi. Narasumber yang menjadi instruktur dalam pelatihan ini adalah Dosen dan mahasiswa Program Studi Administrasi Bisnis Universitas 17 Agustus 1945 Jakarta sebagai wujud pengabdian kepada masyarakat.  
Co-Authors Albab, Muhammad Ulul Cahyati, Erna Hidajat, Koerniawan Ira Yana Nadya, Putri Nurika Haerul Utami Pravitasari, Endyastuti Riska Aulia Umry Wijayanti, Ajeng