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Control of Vessel Space Order on Import through Forwarder at PT. Sejahtera Transindo Lestari Phamendyta Aldaning Azaria; Riska Aulia Umry
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5306

Abstract

The purpose of the research is to find out control of vessel space order on import through forwarder at PT. Sejahtera Transindo Lestari. This type of research is descriptive research. This study aims to provide an overview or explanation regarding the control of ship space reservations on imports through forwarders at PT. Sejahtera Transindo Lestari. The focus of this research is a comprehensive description of the condition of the shipping industry. Sources of data from this study using primary data and secondary data. The results of the study indicate that there are several factors that influence the control of ship space reservations on imports through forwarders at PT. Sejahtera Transindo Lestari, namely ocean freight renewal, contract rate and spot rate pricing, container port growth, as well as port congestion and ship delays.
Effect of Green Marketing, Brand Image, Brand Equity, and Customer Orientation on Buying Interest in Zorlien Light Emitting Diode Products Moderated by Internet Technology (Study on Students at the Universitas 17 Agustus 1945 Jakarta) Phamendyta Aldaning Azaria; Nurika Haerul Utami
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5637

Abstract

This study aims to analyze effect of green marketing, brand image, brand equity, and customer orientation on buying interest in Zorlien Light Emitting Diode products moderated by internet technology, study on Students at the Universitas 17 Agustus 1945 Jakarta. This type of research is explanatory research. The population in this study are consumers who have purchased Zorlien Light Emitting Diode products. The sample in this study are 97 respondents with the criteria of every consumer met and who had bought or had not used but already had a Zorlien Light Emitting Diode product. The type of data used in this research is quantitative data. Data analysis are tested with inner model measurement through coefficient of determination and value of path coefficients. Based on the results of the study, it shows that green marketing has significant effect on buying interest, brand image has insignificant effect on buying interest, brand equity has significant effect on buying interest, customer orientation has insignificant effect on buying interest, and internet technology has insignificant effect on buying interest. Moderation of internet technology in green marketing has insignificant effect on buying interest. Moderation of internet technology on brand image has insignificant effect on buying interest. Moderation of internet technology on brand equity has significant effect on buying interest. Moderation of internet technology on customer orientation has insignificant effect on buying interest.
Planning for Purchasing Decisions and Reporting on Fuel Sales at Gas Stations 34-14108 with the use of Mandiri Cash Management Program at PT. Soemantri Sedoyo Phamendyta Aldaning Azaria; Ira Yana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5528

Abstract

PT.  Soemantri Sedoyo is one of the companies in North Jakarta, precisely on Jalan Surabaya Kav C – 3 KBN Marunda which is engaged in the distribution of retail fuel oil (Pertamina) which manages Public Fuel Filling Stations (SPBU 34-14108).  This study aims to determine the management process in the process of buying and selling fuel by using the available programs, one of which is independent cash management.  The research method with descriptive analysis.  The results of the study show that at the planning stage in this fuel purchase decision, the use of the Mandiri cash management program as a business internet banking service provides access to the company's financial transactions including online payments, receipts and liquidity arrangements.  In addition, Mandiri cash management can be used as a repository for reporting on the results of daily fuel sales.  The storage area for data from company financial expenses and income is in other system programs such as Microsoft Access and Excel.