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All Journal Jurnal Neutrino : jurnal fisika dan aplikasinya Transformasi: Jurnal Pengabdian Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Surya : Jurnal Pengabdian Kepada Masyarakat Cantaka: Jurnal Ilmu Ekonomi dan Manajemen JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Muh. Abdul Aziz
Fisika UIN Maliki Malang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences Other

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Marketing Strategy and Its Economic Implications on Consumer Loyalty: The Mediating Effect of Customer Satisfaction Sandy, Moh Rizky Maulana; Aziz, Muh. Abdul; Amal, Muhammad Khairul
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10328

Abstract

This study investigates the effect of marketing factors on customer loyalty with customer satisfaction as a mediating variable among customers of Andita Medika Pharmacy in Sukabumi, Indonesia. The marketing factors examined include price perception, brand image, brand trust, and electronic service quality. A quantitative approach was employed using purposive sampling, involving 120 respondents. Data were collected through a seven-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS version 26. The results reveal that price perception, brand image, brand trust, and electronic service quality have positive and significant effects on customer satisfaction. Furthermore, brand image, brand trust, electronic service quality, and customer satisfaction significantly influence customer loyalty. In contrast, price perception does not have a direct effect on customer loyalty, indicating that its impact is mediated by customer satisfaction. These findings emphasize the importance of strengthening brand-related factors and digital service quality to enhance customer satisfaction and foster long-term customer loyalty in the pharmaceutical retail industry.
Co-Authors Alhidayatullah Amara Sofar, Diva Anjani, Chieka Putri Jusuf, Halid K Muhamad Ikbal Muhammad Khairul Amal Oktavianti, Morli Purwana E.S., Dedi Rachmat Ali, Muhamad Rival, Muhamad Sandy, Moh Rizky Maulana Saparuddin Mukhtar Septiawati, Ika Teguh Suparno Suparno Trisilawati, Icha Usep Hidayat, Mohamad