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All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
AULIA DANIBRATA
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Operational Management and UX Optimization on Lazada Mobile Top Up Page Violina Setiawan; Denta Felli Ananda; Aulia Danibrata; Erika Jimena Arilyn
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1878

Abstract

This MBKM final report contains the author's overall activities during internship in Lazada's Key Account Management Digital Goods division. This report will be preceded by an introduction that covers the government's MBKM program in outline. After that, the report will be continued with the activities carried out by author, both routine and non-routine, complemented by the process to constraints and solutions. Where, author's main activity during internship in this division was to manage operations and also the final project in the form of UX optimization on Lazada mobile top up page. This report will also focus on the knowledge, abilities, and other things that author has gained during internship. Author also provide evaluations that could be useful for the next batch of MBKM programs.
Analisis Unsur Yang Berperan Terhadap Repurchase Intention Syfa Nur Azqia; Aulia Danibrata
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 3 No 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i2.2150

Abstract

The purpose of this study was to determine the effect of brand positioning, brand image, and perceived price on repurchase intention for certain products. The design of this thesis research uses descriptive research and causality research, measurement of each variable using a Likert scale with 5 points. This research takes primary data by collecting questionnaire data. This study used a purposive sampling method and obtained 252 respondents. The results of this study indicate that there is a positive influence on brand positioning, brand image, and perceived price on repurchase intention for certain products of fast food.
Co-Authors ALZA ALZA Claraficia Renata Utoyo Denta Felli Ananda DESI LESTARINI ERIKA JIMENA ARILYN KLEMENS WEDANAJI PRASASTYO M Affan Alfi Syahri Ramadhan MIRANTI WIDYA PRAMITA Syfa Nur Azqia Violina Setiawan Yosan Pratama Rachmandanu