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All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
AULIA DANIBRATA
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Operational Management and UX Optimization on Lazada Mobile Top Up Page Violina Setiawan; Denta Felli Ananda; Aulia Danibrata; Erika Jimena Arilyn
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1878

Abstract

This MBKM final report contains the author's overall activities during internship in Lazada's Key Account Management Digital Goods division. This report will be preceded by an introduction that covers the government's MBKM program in outline. After that, the report will be continued with the activities carried out by author, both routine and non-routine, complemented by the process to constraints and solutions. Where, author's main activity during internship in this division was to manage operations and also the final project in the form of UX optimization on Lazada mobile top up page. This report will also focus on the knowledge, abilities, and other things that author has gained during internship. Author also provide evaluations that could be useful for the next batch of MBKM programs.
Analisis Unsur Yang Berperan Terhadap Repurchase Intention Syfa Nur Azqia; Aulia Danibrata
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 3 No 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i2.2150

Abstract

The purpose of this study was to determine the effect of brand positioning, brand image, and perceived price on repurchase intention for certain products. The design of this thesis research uses descriptive research and causality research, measurement of each variable using a Likert scale with 5 points. This research takes primary data by collecting questionnaire data. This study used a purposive sampling method and obtained 252 respondents. The results of this study indicate that there is a positive influence on brand positioning, brand image, and perceived price on repurchase intention for certain products of fast food.
Kegiatan PKM: Sekolah Ramah Anak Gloria Christina Sunny; Aulia Danibrata; Nurti Widayati; Regi Muzio Ponziani; Calvin; Valerie Amabel Lea
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 2 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/qjwx6w43

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman warga sekolah mengenai konsep Sekolah Ramah Anak (SRA) sebagai upaya pencegahan bullying di lingkungan Sekolah Menengah Kejuruan (SMK). Kegiatan PkM dilaksanakan dalam bentuk seminar edukatif yang melibatkan guru, tenaga kependidikan, dan siswa, dengan menghadirkan narasumber dari bidang hukum perlindungan anak, psikologi pendidikan, dan manajemen pendidikan. Metode pelaksanaan dilakukan melalui pemaparan materi dan diskusi interaktif yang membahas kerangka hukum perlindungan anak, pembentukan budaya sekolah positif, penguatan aspek psikososial siswa, serta manajemen sekolah dalam penyusunan kebijakan anti-bullying, pelatihan guru, keterlibatan orang tua, dan pembentukan satuan tugas perlindungan anak. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya implementasi sekolah ramah anak secara sistematis dan berkelanjutan. Melalui kegiatan ini, diharapkan sekolah mampu menciptakan lingkungan belajar yang aman, inklusif, dan bebas dari kekerasan sehingga mendukung tumbuh kembang peserta didik secara optimal.
SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS Ratih Puspita Kusumaningrum; Aulia Danibrata
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2253

Abstract

This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale. The technique that used in this research is non-probability sampling with purposive sampling technique and used 221 respondents who fit the criteria. This research is processes by using Structural Equation Modeling – Partial Least Square. The results of this calculation show that hedonic shopping motivation, utilitarian shopping motivation, and ethical shopping motivation through perceived quality as mediating variable have an influence on repurchase intention.
THE REPERCUSSIONS OF COVID-19 POST PANDEMIC ON KUNINGAN'S TOURIST DESTINATIONS AULIA SYIFA SAFIRA; AULIA DANIBRATA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 6 No. 1 (2026): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v6i1.3365

Abstract

The purpose of this study is to determine the effect of COVID-19 after effect on Behavioral Intention from tourists towards Kuningan’s tourist destinations. The research design in this thesis uses descriptive research and causality research, measuring each variables using a likert scale of 1-5. This research takes primary and secondary data with data collection, namely through distributing questionnaires through website and on field research. The results of this study indicates that there is an influence on Behavioral Intention from tourists towards Kuningan’s tourists destination during Post Pandemic.
Co-Authors ALZA ALZA AULIA SYIFA SAFIRA Calvin Claraficia Renata Utoyo Denta Felli Ananda DESI LESTARINI ERIKA JIMENA ARILYN Gloria Christina Sunny KLEMENS WEDANAJI PRASASTYO M Affan Alfi Syahri Ramadhan MIRANTI WIDYA PRAMITA NURTI WIDAYATI Ratih Puspita Kusumaningrum Regi Muzio Ponziani Syfa Nur Azqia Valerie Amabel Lea Violina Setiawan Yosan Pratama Rachmandanu