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All Journal Jurnal Bisnis dan Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
KLEMENS WEDANAJI PRASASTYO
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : MEDIA BISNIS

 1 
PENGARUH ATTRIBUTES, BENEFITS DAN ATTITUDINAL LOYALTYMEMILIKI DAMPAK TERHADAP BEHAVIORAL LOYALTY PADA FANS PERSIB BANDUNG DALAM INDUSTRI SEPAKBOLA INDONESIA AULIA DANIBRATA; KLEMENS WEDANAJI PRASASTYO; ALZA ALZA
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.880

Abstract

The purpose of this study was to determine the effect of attributes, benefits and attitudinal loyalty has a impact on behavioral loyalty in Bandung fans in the Indonesian football industry. This research is expected to be able to improve the results of previous studies.The population of this study came from fans of Persib Bandung who have a domicile in West Java, had watched Persib Bandung directly and had bought Persib Bandung merchandise. The researcher chose 100 respondents as the sample for this study, used insidental sampling as a sampling technique, and used a questionnaire for data collection. This study uses structural equation modeling as a research model. In addition, SPSS and Warp PLS 3.0 are used as statistical tools.The results of this study indicate that attributes and benefits affect attitudinal loyalty, and attitudinal loyalty has an effect on behavioral loyalty.
PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA PRODUK FASHION BERRYBENKA SECARA ONLINE DI JAKARTA WIBISONO SOEDIONO; KLEMENS WEDANAJI PRASASTYO; MARIA ADELINE
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.881

Abstract

The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.
Co-Authors ALZA ALZA Arton Briyan Prasetio AULIA DANIBRATA DENNIS SANTOSO JOSEPHINE ADELIA MARIA ADELINE Meiliea Meiliea Muhammad Ghazi NUNO SUTRISNO VITA BRILIANA WIBISONO SOEDIONO