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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) International Research Based Education Journal CNJ: Caring Nursing Journal Information System for Educators and Professionals : Journal of Information System Jurnal Gizi dan Dietetik Indonesia (Indonesian Journal of Nutrition and Dietetics) Jurnal Keperawatan Suaka Insan Proceeding Biology Education Conference PESAGI (Jurnal Pendidikan dan Penelitian Sejarah) re-JIEM (Research Journal of Islamic Education Management) INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System E-JRM Nursing Applied Journal Jurnal Siti Rufaidah
Solikin Solikin
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh City Image Dan City Branding Terhadap Minat Berkunjung Ke Destinasi Wisata Lokal Di Kota Batu (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2017 ) Solikin Solikin; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstrak This study aims to determine the effect of City Image and City Branding on interest in visiting local tourist destinations in Batu city. This research is a type of explanatory research. The research subjects were 70 students of FEB Malang Islamic University class of 2017. The method of data collection is done by using a questionnaire. The analysis method used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient test, and hypothesis test. The results showed that City Image and City Branding have an effect on the interest in visiting local tourist destinations in Batu City, simultaneously City Image and City Branding on the Interest in Visiting Local Tourist Destinations in Batu City on Students of the Faculty of Economics and Business Malang Islamic University Class of 2017, the influence partially City Image and City Branding on the Interest of Visiting Local Tourist Destinations in Batu City for Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2017. Keywords: City Image, City Branding, Interest in visiting
Co-Authors Agung Sri Darmayanti Alit Suwandewi Dyah Yarlitasari Falahah . I Made Alit Gunawan Julianto Julianto Khalikussabir, Khalikussabir Kristiani Kristiani Muradi - Nur Syifa Mardhatillah Risma Dwi Rahimah rolly marwan maturidy Suryati Suryati Syadhaffa Gedriyansah Syaiful M Wakidi Wakidi Yurida Olviani, Yurida