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All Journal Publisia: Jurnal Ilmu Administrasi Publik JPBM (Jurnal Pendidikan Bisnis dan Manajemen) STRATEGIC Journal of Business Management Education (JBME)
Lisnawati Lisnawati
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Education Public Health Social Sciences

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PENGARUH ORIENTASI PASAR TERHADAP DISTINCTIVE CAPABILITY DAN IMPLIKASINYA PADA KEUNGGULAN BERSAING UMKM KOTA BANDUNG SEBAGAI INDUSTRI KREATIF (SURVEI PADA EMPAT SENTRA UMKM UNGGULAN KOTA BANDUNG) Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 11, No 1 (2011): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v11i1.1105

Abstract

Daya saing Indonesia  dinilai masih rendah, hal ini mengindikasi bahwa keunggulan bersaing industri dan sector lainnya dinilai belum optimum. Kedudukan keunggulan bersaing UMKM sangatlah penting karena keunggulan bersaing UMKM pada akhirnya akan mempengaruhi pendapatan Negara. Keunggulan bersaing UMKM yang masih belum baik diindikasikan masih belum maksimalnya UMKM dalam hal pembentukan distinctive capability yang didukung oleh orientasi pasar. Berdasarkan fenomena tersebut, penelitian ini berfokus pada kajian orientasi pasar dalam upaya meningkatkan distinctive capability serta implikasinya pada peningkatan keunggulan bersaing UMKM Unggulan Kota Bandung. Metode yang digunakan dalam penelitian ini adalah descriptive survey dan explanatory survey terhadap sampel berukuran 100 UMKM di empat sentra unggulan Kota Bandung. Selain itu penelitian ini dilakukan dalam kurun waktu kurang dari satu tahun maka metode yang dilakukan adalah cross sectional method. Data yang digunakan adalah data primer dan data sekunder yang dikumpulkan melalui studi kepustakaan dan kuesioner. Sedangkan untuk mengukur besarnya pengaruh orientasi pasar terhadap dictinctive capability dan implikasinya pada keunggulan bersaing  digunakan analisis structural equation modeling (SEM analysis). Hasil penelitian mengungkapkan bahwa kinerja orientasi pasar, berpengaruh signifikan dan positif terhadap distinctive capability dan keunggulan bersaing. Distinctive capability berpengaruh signifikan dan positif pada keunggulan bersaing. Maka dapat disimpulkan bahwa semakin tinggi distinctive capability maka semakin tinggi pula keunggulan  bersaing UMKM Unggulan Kota Bandung, Serta semakin tinggi orientasi pasar maka akan semakin tinggi pula dictinctive capability dan keunggulan bersaing UMKM Unggulan Kota Bandung. Temuan yang penting menyatakan bahwa distinctive capability yang harus dimiliki UMKM adalah unsur keuangan, sumber daya manusia, reputasi, riset dan pengembangan, produksi dan pemasaran. Sedangkan unsur-unsur penting yang harus UMKM pehatikan dalam membentuk orientasi pasar diantaranya adalah fokus pada konsumen, keterhubungan antar fungsi dan competitive intelegent.
Meningkatkan Minat Wirausaha Siswa SMK untuk Mengurangi Kemiskinan dengan Perceived Desirability dan Feasibility Asunka, Gallant; Widjajanta, Bambang; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 2 (2017): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v17i2.17540

Abstract

The purpose of this study is how much influence is perceived desirability and feasibility on the interest of entrepreneurship in vocational students. The type of research used is descriptive, verification, with a total sample of 100 students. The data analysis technique used is multiple linear regression. The findings of the research on hypothesis testing can be seen that perceived desirability and feasibility have a positive / large category effect, both on the interest of entrepreneurship in vocational students. The originality of this research was found in the object of research, research period, measuring instruments and research results. The author also adds theories from foreign journals and foreign books.
Ekspektasi Pelanggan Media Sosial: Brand Engagement dalam Mempertahankan Customer Loyalty Adzimaturrahmah, Rozana; Wibowo, Lili Adi; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 2 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.397 KB) | DOI: 10.17509/jbme.v4i2.16777

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand engagement terhadap customer loyalty pada pengguna media sosial di Indonesia. Penelitian ini menggunakan pendekatan verifikatif dengan teknik analisis jalur, sampel yang digunakan sebanyak 106 responden. Hasil menunjukkan dari 5 dimensi brand engagement terdapat 3 dimensi berpengaruh terhadap customer loyalty yaitu curation, collaboration, interaction dan terdapat 2 dimensi tidak berpengaruh terhadap customer loyalty yaitu consumption, creation
MENINGKATKAN MINAT WIRAUSAHA SISWA SMK UNTUK MENGURANGI KEMISKINAN DENGAN PERCEIVED DESIRABILITY DAN FEASIBILITY Asunka, Gallant; Widjajanta, Bambang; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 2, No 2 (2017)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.124 KB) | DOI: 10.17509/jbme.v2i2.5976

Abstract

Tujuan - Seberapa besar pengaruh perceived desirability dan feasibility terhadap minat berwirausaha siswa SMK.Desain/metodologi/Pendekatan - Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dengan jumlah sampel sebanyak 100 siswa. Teknik analisa data yang digunakan adalah regresi linear berganda.Temuan - Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa perceived desirability dan feasibility memiliki pengaruh yang positif/katergori besar, baik terhadap minat berwirausaha siswa SMK..Orisinalitas – Perbedaan ditemukan dalam objek penelitian, periode penelitian, alat ukur dan hasil penelitian. Penulis juga menambahkan teori dari jurnal asing dan buku asing Kata kunci: perceived desirability, perceived feasibility, minat berwirausaha, rendahnya minat berwirausaha, pengangguran SMK.Tipe artikel: Reseach Paper
PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CLOTHING LINE (Survei pada Konsumen Clothing Line Famo di Kota Bandung) Hilmi, Rafiqi Zul; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.87 KB) | DOI: 10.17509/jbme.v3i2.14259

Abstract

Purpose - This study aimed to gain a sense o1qf lifestyle, an overview of purchase decision, and  the influence of lifestyle on purchase decision employee performanceDesign / methodology / approach - The method used is an Explanatory Survey with a sample size of 130 respondents. The data analysis technique used is simple linear regression with spss 22.0 for windows programming tool.Findings- Research results show that lifestyle is in the good category, and purchase decision  is in the good category. Lifestyle have a positive and significant  influence on purchase decision.Originality / value - This study provides a basis for understanding the style of leadership and work motivation that affects employee performance. The difference of this research with previous research is located on the object of research that is CV. Biensi Fesyenindo company and use theory or reference different from previous researcher
ANALISIS PERSEPSI VIRTUAL BRAND COMMUNITY TERHADAP KINERJA EKUITAS MEREK DISPOSABLE DIAPER MEREK SWEETY (SURVEI PADA ANGGOTA FAN PAGE FACEBOOK BUNDA CERMAT) Deniarni, Leni; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.207 KB) | DOI: 10.17509/jbme.v1i1.2285

Abstract

Persaingan yang kompetitif dalam industri fast moving consumer good (FMCG) ditandai dengan turun naiknyaekuitas merek suatu produk, khususnya pada lini disposable diaper yang berasal dari perusahaan PT. SoftexIndonesia dengan merek Sweety. Untuk dapat bertahan di tengah persaingan, perusahaan dituntut untukmenciptakan strategi yang dapat memperkuat ekuitas merek karena hanya produk yang memiliki ekuitas merek yangkuat yang mampu bersaing untuk merebut dan menguasai pasar. Salah satu strategi yang dapat dilakukan adalahdengan strategi virtual brand community. Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai virtualbrand community diaper Sweety, 2) memperoleh temuan mengenai ekuitas merek diaper Sweety dan 3) memperolehtemuan mengenai seberapa besar virtual brand community dapat mempengaruhi ekuitas merek diaper Sweety.Dimensi virtual brand community antara lain consciousness of kind, ritual and tradition dan sense of moralresponsibility. Sedangkan dimensi ekuitas merek adalah brand saliance, brand performance, brand imagery, brandjudgment, brand feeling dan brand resonance.Objek penelitian ini adalah anggota komunitas Sweety di fan page Facebook Bunda Cermat. Variabel bebas (X)dalam penelitian ini adalah virtual brand community dan ekuitas merek (Y) sebagai variabel tidak bebas. Jenispenelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory surveydengan teknik simple random sampling, dengan jumlah sampel 100 responden di fan page Facebook Bunda Cermat.Teknik analisa data yang digunakan adalah analisis regresi linier sederhana dengan alat bantu software komputerSPSS 21.0.Hasil yang diperoleh dalam penelitian menyatakan bahwa virtual brand community berpengaruh terhadap ekuitasmerek pada diaper Sweety sebesar 81,3%. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahuibahwa virtual brand community memiliki pengaruh yang positif terhadap ekuitas merek. Berdasarkan hasilpenelitian melalui analisis regresi linier sederhana terdapat pengaruh dari virtual brand community terhadap ekuitasmerek diaper Sweety. Penulis merekomendasikan agar perusahaan lebih selektif dalam memilih media komunikasivirtual brand community sebagai salah satu strategi untuk meningkatkan ekuitas merek diaper Sweety.
Pengaruh Perceived Service Quality dan Switching Cost terhadap Customer Loyalty Hidayaturrakhma, Dhia Annisa; Tarmedi, Eded; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 2 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.5 KB) | DOI: 10.17509/jbme.v4i2.21375

Abstract

Abstract: This research aims to determine the Effect of Perceived Service Quality and Switching Cost on Customer Loyaly in the IM3 Ooredoo Users in Indonesia. This research is a descriptive verification research, using explanatory survey method by simple random sampling technique with 150 respondents and the data were analized by multiple regression analysis with the help of SPSS 24.0. The outcome of this study indicate that the concept of perceived service quality is fairly high category, the concept of switching cost is fairly high category, the concept of customer loyalty is fairly high category, and the customer loyalty is influenced by both perceived service quality and switching cost.Keywords: Perceived Service Quality; Switching Cost; Customer Loyalty 
Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas Wahyuddin, Nisaa Nursyabanniyah; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 1 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.796 KB) | DOI: 10.17509/jbme.v4i1.15989

Abstract

This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
GAMBARAN KUALITAS INFORMASI ,SHOPPING ENJOYMENT DAN KEPUTUSAN PEMBELIAN PADA FOLLOWERS INSTAGRAM KAMAR GADGET Muhammad, R. Nur; Wibowo, Lili Adi; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.768 KB) | DOI: 10.17509/jbme.v3i1.14252

Abstract

Purpose - The purpose of this study is to see the picture quality of information, shopping enjoyment and purchasing decisionsDesign/methodology/approachh - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 240 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the study using descriptive analysis, the results obtained the quality of information is in very high category with a score of 83.95%, shopping enjoyment and purchase decisions are in high category with a score of 83.88% and 83.30% respectively.Originality/value -  This research provides a basis for understanding work environment issues, job satisfaction and employee loyalty. The difference of this research with the previous research is located on the object which is the company of onlineshop Instagram Gadget Room, with the variables studied are the quality of information, shopping enjoyment, and using theory or reference different from previous researchers
ANALISIS PERILAKU ADOPSI TEKNOLOGI MOBILE WALLET MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY3 (UTAUT3) (Survei Pengguna OVO pada Generasi Milenial di Indonesia) Ramadhan, Didit; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.657 KB) | DOI: 10.17509/jbme.v4i3.18659

Abstract

The development of technology has triggered developments in all industrial sectors, including circulation of money. There are three types of money currently circulating, namely currency, demand deposits and e-money. OVO is one of the server-based e-money publishers that can be accessed via a smartphone or commonly known as a mobile wallet. The low number of mobile wallet (m-wallet) users in Indonesia is interpreted from the number of people who use cash compared to m-wallets. Several factors influence the low use of m-wallet in Indonesia. Millennials are considered the generation closest to technology, the presence of new technology is a necessity that is owned by millennials. With this millennial generation, it is expected to be able to improve the performance or effectiveness of the presence of this m-wallet. The type of research used is descriptive verification, namely by describing and exposing the variables studied and then drawing conclusions. The research object is the variable found in the UTAUT3 model. The population in this study were OVO users in Indonesia. Sampling in this study uses non-probability sampling (random sampling) using a purposive sampling technique for 114 OVO users in the millennial generation in Indonesia. Instrument test is done by validity test and reliability test and the analysis technique used is analysis of Structural Equation Modeling based on Partial Least Square (SEM-PLS).
Co-Authors Adzimaturrahmah, Rozana Ahim Surachim Al Qorni, Alfi W Asunka, Gallant Asunka, Gallant Bambang Widjajanta Bambang Widjajanta, Bambang Disman, Disman Eded Tarmedi, Eded Heraeni Tanuatmodjo Hidayaturrakhma, Dhia Annisa Hifzhil Rahman Hilmi, Rafiqi Zul L. A. Wibowo L.A. Wibowo Leni Deniarni, Leni Lestari, Soraya Lili Adi Wibowo Masharyono Masharyono Maulidyna, Risna Muhammad, R. Nur Pipin Firdaus R Adzimaturrahmah R. Adzimaturrahmah Ramadhan, Didit Ratih Hurriyati S Sulastri Tanjungsewu Paribhasagita,, Tanjungsewu Tasya Kamila Wasita Vanessa Gaffar vina listiani fitri Wahyuddin, Nisaa Nursyabanniyah Widjajanta, Bambang -