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All Journal Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business YUME : Journal of Management Performance Management Studies and Entrepreneurship Journal (MSEJ) IC Tech: Majalah Ilmiah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Ekonomics, Finance, and Management Studies IC Tech: Majalah Ilmiah
Robertus Basiya
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Pengaruh Price Discount dan Atribut Produk terhadap Minat Beli Ulang Dimediasi oleh Kepuasan Pelanggan pada E-Commerce Lazada: Studi Mahasiswi di Universitas Semarang Vania Dahayu Cahyarani; Robertus Basiya
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1683

Abstract

In this research the author uses a quantitative research approach. What is meant by quantitative research will emphasize the quality of the data or the depth of the data obtained. The data that will be used in this research data is primary data. The population of this research is all customers who shop at Lazada Semarang e-commerce. Lazada provides a guaranteed product return application service to help consumers if there are problems, the products offered meet consumer needs and desires. Lazada provides a guaranteed product return application service, helps consumers if there are problems, the products offered meet consumer needs and desires, and the admin responds quickly. and features displayed such as product information. So that with the many services provided, consumers will have their own satisfaction.
Trust Memediasi Pengaruh Live Streaming Dan Online Customer Review Terhadap Purchase Decision Produk Skincare Pada Tiktok Shop Klara Rima Angelia; Robertus Basiya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4526

Abstract

The aim of this research is to test trust mediating the influence of live streaming and online customer reviews on purchasing decisions for skincare products at the Tiktok Shop. This type of research is quantitative research. The population of this research is 100 consumers who shop for skincare at the Tiktok Shop. The data analysis technique uses multiple linear regression analysis. The results of this research show that live streaming has a positive and significant effect on trust, online customer reviews have a positive and significant effect on trust, live streaming has a positive and significant effect on purchase decisions, online customer reviews have a positive and significant effect on purchase decisions, trust has a positive and significant effect on purchase decisions, trust mediates the influence of live streaming on purchase decisions, and trust mediates the influence of online customer reviews on purchase decisions.
Pengaruh Celebrity Endorser dan Brand Image terhadap Minat Beli Kembali Dimediasi oleh Brand Trust pada Konsumen E-Commerce Tokopedia Atthiyya Rizky Dhifanto Putri; Robertus Basiya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1926

Abstract

The purpose of this study aims to examine the influence of celebrity endorsers and brand image on repurchase interest mediated by brand trust. This type of research is quantitative research. The population of this study is all Tokopedia e-commerce consumers as many as 100 consumers. Data analysis techniques use descriptive analysis and multiple linear regression analysis. The results showed that celebrity endorsers were not significantly positive for brand trust, brand image was significantly positive for brand trust, celebrity endorsers were significantly positive for repurchase interest, brand image was significantly positive for repurchase interest, brand trust did not mediate the influence of celebrity endorsers on repurchase interest, brand trust was able to mediate the influence of brand image on repurchase interest, Brand trust is significantly positive about buyback interest.
Trust Memediasi Pengaruh Live Streaming Dan Online Customer Review Terhadap Purchase Decision Produk Skincare Pada Tiktok Shop Klara Rima Angelia; Robertus Basiya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4526

Abstract

The aim of this research is to test trust mediating the influence of live streaming and online customer reviews on purchasing decisions for skincare products at the Tiktok Shop. This type of research is quantitative research. The population of this research is 100 consumers who shop for skincare at the Tiktok Shop. The data analysis technique uses multiple linear regression analysis. The results of this research show that live streaming has a positive and significant effect on trust, online customer reviews have a positive and significant effect on trust, live streaming has a positive and significant effect on purchase decisions, online customer reviews have a positive and significant effect on purchase decisions, trust has a positive and significant effect on purchase decisions, trust mediates the influence of live streaming on purchase decisions, and trust mediates the influence of online customer reviews on purchase decisions.
PREDIKSI KESULITAN KEUANGAN PADA USAHA KECIL DAN MENENGAH DENGAN MACHINE LEARNING Taryadi, Taryadi; Sudiyanto, Bambang; Basiya, Robertus
IC Tech: Majalah Ilmiah Vol 19 No 2 (2024): IC Tech: Majalah Ilmiah Volume XIX No. 2 Oktober 2024
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v19i2.309

Abstract

Kondisi keuangan yang tidak sehat dapat menyebar luas dan menyebabkan tekanan jangka panjang, yang mengakibatkan kendala pada kegiatan investasi, arus modal, dan kinerja perusahaan. Dengan demikian, penting bagi bisnis untuk mengenali faktor-faktor yang dapat menyebabkan kegagalan organisasi dan mengambil tindakan yang tepat untuk menghindari kebangkrutan. Penelitian ini melakukan pengukuran tekanan keuangan usaha kecil dan menengah (UKM) di Pekalongan selama periode tiga tahun yaitu tahun 2021 sampai 2023. Pengukuran rasio keuangan sebagai prediktor adalah rasio likuiditas yaitu Leverage to Asset dan Return on Asset. Sampel dipilih berdasarkan kelengkapan data keuangan UKM dari tahun 2021 hingga 2023. Penelitian ini melibatkan 53 UKM batik di Pekalongan. Temuan signifikansi 5% menunjukkan bahwa model yang dikembangkan dapat meramalkan masalah yang dihadapi UKM dalam hal keuangan. Hasil yang diperolah menunjukkan stabilitas keuangan, profitabilitas dan utang perusahaan memiliki pengaruh yang signifikan pada kemampuan bertahan dari kebangkrutan. Ketidakpastian dari variabel independen ditunjukkan dengan nilai R-Square sebesar 59,4%. Kata kunci: Financial Distress, Prediksi Kebangkrutan, UKM, Batik, Machine Learning
PENGARUH INFLUENCER DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK SEPATU DI MARKETPLACE SHOPEE Zhafrandi, Faishal Varian Kosala; Basiya, Robertus
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0annyb72

Abstract

Penelitian ini menganalisis pengaruh influencer, electronic word of mouth, dan brand image terhadap keputusan pembelian. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Populasi penelitian adalah konsumen yang melakukan pembelian secara online pada marketplace Shopee. Jumlah sample sebanyak 96 responden dengan pengambilan sample mengguunakan purposive sampling. Metode analisis data menggunakan analisis deskriptif dan analisis regresi linear berganda dengn Sobel Test untuk menguji pengaruh mediasi. Hasil penelitian menunjukkan bahwa ada pengaruh positif influencer dan electronic word of mouth terhadap brand image. Electronic word of mouth dan brand image berpengaruh positif terhadap keputusan pembelian dan influencer Bengaruh terhadap keputusan pembelian. Hasil uji mediasi menunjukkan bahwa brand image memediasi pengaruh electronic word of mouth terhadap keputusan pembelian dan influencer tidak memediasi memediasi pengaruh electronic word of mouth terhadap keputusan pembelian
PENGARUH DIGITAL MARKETING DAN BRAND TRUST TERHADAP CUSTOMER PURCHASE INTENTION DENGAN E-WOM SEBAGAI MEDIASI Studi Kasus Konsumen Produk Wardah Secara Online di Kota Semarang Rahman Latif, Mardiah; Basiya, Robertus
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/wjc46c09

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak digital marketing dan kepercayaan merek terhadap intensi pembelian konsumen melalui peran E-WOM Sebagai Mediasi (Studi Kasus Konsumen Produk Wardah Secara Online di Kota Semarang). Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan jenis penelitian eksplanatori (explanatory research). Data dikumpulkan dengan melakukan menyebarkan kuesioner kepada pelanggan produk Wardah yang ada di Semarang. Responden penelitian ini menggunakan 232 responden. Pengambilan sampel di hitung menggunakan rumus Slovin. Pengelolaan data meliputi uji instrumen penelitian, uji fit model, koefesien determinasi, uji normalitas, analisis deskriptif, analisis regresi beganda, uji hipotesis (uji t), dan uji pengaruh variabel mediasi. Hasil penelitian Digital Marketing dan Brand Trust berpengaruh positif terhadap E-WOM, Digital marketing dan kepercayaan merek terbukti memiliki pengaruh positif terhadap niat beli, demikian pula electronic word of mouth (E-WOM) yang turut memberikan dampak positif terhadap intensi pembelian konsumen produk Wardah di Kota Semarang, ini ditujukkan oleh nilai F hitung sebesar 125,389 dengan nilai signifikansi 0,000.  
Co-Authors 08.05.51.0014 Dwi Riyadi 10.05.51.0073 Ilham Syahbana 10.05.51.0081 Via Agillyana 12.52.02.0176 Ahmad Hakim Rifai, 12.52.02.0176 1352020072 Lafi Yulifah, 1352020072 1352020074 Undang Lukman Hakim, 1352020074 Anita Dian Pratiwi Atthiyya Rizky Dhifanto Putri Dwi Kurniawan Novianto, 14.05.51.0251 Fernanda Fitria Sundoro, 14.05.51.0032 Hayuningtias, Kristina Anindita Kirana, Dwi Gita Klara Rima Angelia Nur Laila Pranata, Ting, Leonardo Ivan Putra, Harmanda Berima Rahman Latif, Mardiah Safitri, Anisa Noer Silvia Astri Pringgadini Sudiyanto, Bambang Taryadi Taryadi Taryadi Taryadi Tiara Yazlisa Vania Dahayu Cahyarani Yogie Febry Arzaqi Tikananda, 11.05.51.0058 Yogie Febry Arzaqi Tikananda, 11.05.51.0058 Zhafrandi, Faishal Varian Kosala