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All Journal International Journal of Evaluation and Research in Education (IJERE) TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Varidika Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Basicedu International Journal of Educational Dynamics (IJEDS) EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Penelitian IPTEKS JTEIN: Jurnal Teknik Elektro Indonesia Marketing Management Studies Jurnal Basicedu
Ridwan Ridwan
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Marketing Management Studies

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Understanding the psychological drivers of sustainable purchasing behavior: a study of The Body Shop customers in Padang city Ridwan Ridwan; Gesit Thabrani
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.383

Abstract

Objective study this is for study influence factors psychological behavior purchase to behavior sustainable purchases to consumers of The Body Shop in Padang City. Population study this is a consumer ever buy product from The Body Shop. A total of 200 respondents chosen as sample research and data collected through charging questionnaire online. Data processing is done use device SmartPLS software. Research results show that (1) encouragement For responsible answer to environment own influence positive and significant to behavior sustainable purchase (2 ) perception effectiveness consumer influential positive and significant to behavior sustainable purchase (3 ) attitude to sustainable purchase _ own influence positive and significant to behavior sustainable purchase _ (4) Consumers Knowledge Regarding Sustainability Related no own influence towards Sustainable Purchase Behavior (5) Spirituality own influence towards Sustainable Purchase Behavior
Co-Authors Abdullah, MT, Dr. Rijal Afzalur Syaref Andrian Andrian Ani Kariyati Ayu Mustika Sari Bulkia Rahim Darmansyah Dicky Nofriansyah Eliza Novita Fetri Yeni J Ganefri . Gesit Thabrani Harleni, Harleni Hastuti Hastuti Indrati Kusumaningrum Krismadinata Krismadinata, Krismadinata Maisyarah Purnama Sari Nizwardi Jalinus Nurhasan Syah Putri Ani Syaflan Sandi Harta Putra Widiarti R Maya Yanto, Doni Tri Putra Yudha Aditya Fiandra