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PENGANEKARAGAMAN SAYURAN DI UD OMAH SAYUR SENGKALING UNTUK MENINGKATKAN PELAYANAN PENJUALAN DI DESA MULYOAGUNG, KECAMATAN DAU KABUPATEN MALANG Zainol Arifin; Cakti Indra Gunawan; Cahyo Sasmito; Ida Sugeng Suyani; Purwanto
JURNAL DAYA-MAS Vol. 9 No. 2 (2024): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v9i2.152

Abstract

"UD Omah Sayur" is a company that markets various kinds of horticultural vegetables and staple foods, such as carrots, spinach, lettuce, onions, chilies, mustard greens, kale, and other vegetables. Starting from being an employee in someone's factory, then leaving and opening his own business, called Omah Sayur."  is Mr. Nur Abdhiza. As the owner of the "UD Omah Sayur started developing "Omah Sayur" and played a direct role as the owner, while the others played roles as employees marketing the vegetables. Promotional media using the Internet is currently very relevant because people are used to looking for personal, company, or agency needs using Internet media. Surveys prove that 50% of home businesses or small and medium businesses already use the Internet as a promotional medium.
PENERAPAN DAN PROSES PEMBUATAN KRIPIK PISANG DALAM MENINGKATKAN PENJUALAN DI DESA MANGLIAWAN KECAMATAN PAKIS KABUPATEN MALANG Zainol Arifin; Ida Sugeng Suyani; Purwanto; Cakti Indra Gunawan; Dwi Asnawi Nurhananto
JURNAL DAYA-MAS Vol. 11 No. 1 (2026): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v11i1.206

Abstract

Outreach regarding banana chip marketing strategies is crucial because marketing strategies aim to promote products using specific plans and tactics to increase sales targets while maximizing limited resources. This will lead to greater competitiveness and profitability in the future. Additionally, training and mentoring on the implementation of digital marketing technology are currently underway. Digital marketing is considered one of the most effective marketing techniques, leveraging digital media such as websites, social media, email marketing, and video marketing to help home-based banana chip businesses reach a wider market through the use of the Internet. The implementation of digital marketing has been proven to significantly increase in-store sales. Thus, the impact of this community service program effectively enhances community empowerment. By leveraging partners’ resources including skills, knowledge, accessibility, and income. The banana chip home industry can use these media to improve banana processing practices, producing high-quality banana chips and fostering economic sustainability in Mangliawan Village, Pakis Subdistrict, Malang Regency.
EFEKTIVITAS TEKNIK APLIKASI DAN INTERVAL PEMUPUKAN TERHADAP PERTUMBUHAN TANAMAN KELADI HIAS (Caladium sp.) Aprilia Hartanti; Indah Rizqiah; Ida Sugeng Suyani
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.187

Abstract

This study aimed to determine the effectiveness of fertilization application techniques and fertilization intervals on the growth of ornamental caladium (Caladium sp.). The research was conducted using a factorial randomized block design consisting of two factors, namely fertilization application techniques and fertilization intervals. The fertilization application techniques included spraying, drenching, and broadcasting, while the fertilization intervals consisted of once a week, once every two weeks, and once every three weeks. Observed parameters included plant height, number of leaves, leaf area, and root length. The results showed that fertilization application techniques significantly affected plant height, number of leaves, and leaf area, with the best treatment being the drenching technique. Fertilization intervals had a significant effect on the number of leaves, with the best result obtained from fertilization applied once a week. There was a significant interaction between fertilization application techniques and fertilization intervals on the number of leaves, with the best combination being drenching application and weekly fertilization. Therefore, the drenching fertilization technique combined with a one-week interval is recommended to enhance the growth of ornamental caladium plants.