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All Journal Jurnal Psikologi Jurnal Pengukuran Psikologi dan Pendidikan Indonesia (JP3I) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini International Research Journal of Business Studies (E-Journal) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Psikologi Mind Set MANASA, Jurnal Ilmiah Psikologi Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings Buletin Psikologi International Research Journal of Business Studies
Benecdita Prihatin Dwi Riyanti
Fakultas Psikologi, Universitas Katolik Indonesia Atma Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

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The Correlation Between Archetype Personality and Business Success in Small & Medium Enterprises in Java Island Wikantiyoso, Bimo; Riyanti, Benedicta Prihatin Dwi; Suryani, Angela Oktavia; Soeharso, Sonny
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3516

Abstract

Intense competition and unpredictable conditions have made problem-solving more challenging. Unlike the relatively stable markets of the 20th century, today's world is characterized by VUCA: volatility, uncertainty, complexity, and ambiguity. SMEs, which make up the majority of businesses globally, are particularly affected by these changes. Entrepreneurs, as the driving force behind SMEs, play a crucial role in both developing and developed economies. Their contributions significantly impact economic growth, as recognized by governments. Research indicates that personality traits can accurately predict business behavior and success, emphasizing that entrepreneurship is a dynamic process requiring continuous effort to deliver products or services that bring financial and personal rewards. The archetype approach, which explores personal dynamics and environmental interactions, provides insights into entrepreneurial success. Archetypes represent patterns of perception, memory, and action that align with ancient motivational and emotional systems, helping to explain how the mind navigates social complexities. The Hero's Journey as an archetype framework offers a valuable perspective on personal development in a career context, addressing universal human motivations across cultures.
The Correlation Between Archetype Personality and Business Success in Small and Medium Enterprises (SMEs) in Java Island Wikantiyoso, Bimo; Riyanti, Benedicta Prihatin Dwi; Suryani, Angela Oktavia; Soeharso, Sonny
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3516

Abstract

Understanding entrepreneurial success involves exploring various factors, including personality traits and their impact on business outcomes. This study explores the relationship between entrepreneurial personality archetypes and business success among SMEs in Indonesia. Using a quantitative approach, data were collected from 500 MSME entrepreneurs via paper-and-pen and online questionnaires. Pearson Correlation analysis revealed significant positive correlations between business success and the Caregiver (r = 0.243), Seeker (r = 0.340), Lover (r = 0.227), Ruler (r = 0.316), Magician (r = 0.290), Sage (r = 0.277), and Jester (r = 0.235) archetypes. In contrast, the Destroyer archetype showed a negative correlation (r = -0.222). These findings suggest that archetypes promoting self-expression and personal growth positively influence entrepreneurial success, while those focusing on efficiency and results may hinder it. The study underscores the value of aligning personality traits with business strategies to improve outcomes and recommends further research on practical applications in entrepreneurial training programs.
Co-Authors Agnes Dessyana Angela Oktavia Suryani Angela Oktavia Suryani Christiany Suwartono Christiany Suwartono Christine Winstinindah Sandroto Dessyana, Agnes Dessyana, Agnes Dominica Novalina M. Tri Warmiyati D.W Margaretha Purwanti Novalina, Dominica Prithasari Kusumaputri Rakhmania, Raisa Rayini Dahesihsari Shanty Sudarji, Shanty Silverius Y Suharso Soeharso, Sonny Warmiyati D.W, M. Tri Warmiyati D.W, M. Tri Wikantiyoso, Bimo Winny Angelica Wiweko Yolanda Caroline Yulistin Tresnawaty