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All Journal Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Kabar Masyarakat
Erminati Pancaningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Pemasaran On-Line Berbasis Media Sosial Sebagai Upaya Peningkatan Pendapatan Peserta Kepala Rumah Tangga Perempuan Di Desa Gedangan Chusnul Rofiah; Erminati Pancaningrum
COMVICE: Journal Of Community Service Vol. 3 No. 2 (2019): Oktober (2019)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.215 KB) | DOI: 10.26533/comvice.v3i2.437

Abstract

Desa Gedangan Kecamatan Sumobito Kabupaten Jombang adalah sasaran program KRTP dengan model bantuan berupa pelatihan dengan tujuan Penanggulangan Feminisasi Kemiskinan (PFK) melalui pelatihan kewirausahaan membuat aneka kue dengan memanfaatkan metode pemasaran berbasis on-line media pemasaran online melalui sosial media diyakini merupakan suatu metode yang cocok digunakan sebagai alternatif cara menjual di era digital saat ini, media sosial yang digunakan dalam melakukan pemasaran on-line melalui aplikasi whatsapp, WhatsApp adalah aplikasi pesan untuk smartphone dengan basic mirip BlackBerry Messenger yang dimana kegunaan whatsapp sendiri adalah sebagai media social chat dimana bisa saling tukar informasi antar pribadi maupun dalam group. Whatsapp juga pesan lintas platform yang memungkinkan kita bertukar pesan tanpa biaya SMS, karena whatsapp messenger menggunakan paket data internet yang sama untuk email, browsing web, dan lain-lain
Analisa Epic Model: Mengukur Efektivitas Iklan Indomie Versi Ayam Geprek Di Televisi Erminati Pancaningrum; Dwi Kartika Sari
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 1: Januari (2019) - Juni (2019)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.822 KB) | DOI: 10.26533/jmd.v2i1.444

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat efektivitas iklan yang telah dilakukan oleh versi Indomie Chicken Geprek di Televisi menggunakan metode analisis Model EPIC, terhadap Komunitas Desa Sukoiber. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Dalam penelitian ini menggunakan skala pengukuran likert menggunakan kuesioner. Penelitian ini menggunakan seluruh populasi sebagai sampel penelitian dari 100 orang yang telah melihat versi iklan Indomie dari Chicken Geprek. Teknik pengambilan sampel yang digunakan adalah non probability sampling. Teknik pengumpulan data menggunakan kuesioner, data perpustakaan, dan internet. Analisis data digunakan dengan menggunakan metode analisis deskriptif dengan bantuan SPSS versi 21.0. Hasil penelitian menunjukkan bahwa masing-masing dari empat dimensi Model EPIC yaitu empati, persuasi, dampak, dan komunikasi dinyatakan efektif. Secara keseluruhan, dapat disimpulkan bahwa versi Indomie dari iklan Chicken Geprek di televisi dinyatakan efektif.
Dilema Keseimbangan Kehidupan Kerja Guna Mewujudkan Profesionalitas Kerja Pada Dosen Tetap Wanita Pada Perguruan Tinggi di Indonesia Kristin Juwita; Erminati Pancaningrum
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 3 No 2 (2020): Juli (2020) - Desember (2020)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v3i2.741

Abstract

This study aims to examine the effect of work-life balance on the performance of female lecturers through work-family conflict and family-work conflict as mediating variables. This research uses explanatory research. The population in this study were permanent lecturers throughout Indonesia. The sampling technique is done by purposive sampling. The analysis technique uses descriptive and structural equation modeling (SEM). The results of the analysis show that work-life balance can affect work-family conflict, family-work conflict, and the performance of female lecturers. However, work-family conflict does not affect the performance of female lecturers. Whereas family work conflict can affect the performance of female lecturers. Work-family conflict is not able to mediate the effect of work-life balance on the performance of female lecturers, but family work conflict can mediate work-life balance that affects the performance of female lecturers
Inovasi Briket Daun Kering: Pelatihan Kewirausahaan Berwawasan Lingkungan untuk Masyarakat Desa Kaliwungu, Kecamatan Jombang Chusnul Rofiah; Nuri Purwanto; Erminati Pancaningrum
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2871

Abstract

The problem of organic waste, especially dry leaves, is one of the environmental challenges that has not been optimally resolved in Indonesia. Kaliwungu Village, Jombang District, is one of the areas that has high potential for dry leaf waste, but has not been utilized economically. Most of this waste is simply burned, causing air pollution and carbon emissions. This community service program aims to empower environmental cadres and PKK cadres through training in making briquettes from dry leaves, which not only provides environmental solutions but also opens up business opportunities based on social entrepreneurship. The training was carried out for three days involving 30 participants. Activities included socialization, technical training, business simulations, and evaluation of results. The results showed a significant increase in participant understanding, with an average pretest score of 40% increasing to 85% in the posttest. As an output, participants succeeded in producing 300 briquettes that met alternative fuel quality standards. In addition, most participants expressed their readiness to start a briquette business independently or in groups. This program has a positive impact on social, economic, and environmental aspects, in line with the principles of sustainable development and the Sustainable Development Goals (SDGs) agenda, especially point 8 (Decent Work and Economic Growth) and point 12 (Responsible Consumption and Production). With continued assistance and collaboration with strategic partners, it is hoped that this program will be able to create a sustainable small business ecosystem based on the environment and provide wider benefits for the people of Kaliwungu Village.
Co-Authors Chusnul Rofiah Dwi Kartika Sari Kristin Juwita Nuri Purwanto