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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) Jurnal Perilaku dan Strategi Bisnis Airlangga Journal of Innovation Management Interdisciplinary Social Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Return : Study of Management, Economic and Bussines Golden Ratio of Data in Summary Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Transportasi Darat
Atik Aprianingsih
Institut Teknologi Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Transportation Other

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How Price, Promotion, and Financial Risk Shape Purchase Intention: Evidence from the Construction Industry in Magelang Kristi Kartika; Atik Aprianingsih
Airlangga Journal of Innovation Management Vol. 6 No. 4 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i4.81625

Abstract

Price and promotion are important factors that determine purchase intention, but their relationship with perceived risk has not been widely explored, especially in the context of the construction industry. This study aims to find the impact of price and promotion on the purchase intention in construction services, with the perceived financial risk as the mediation variable. A quantitative approach was used in this study, where the data were collected through a constructed questionnaire. The questionnaire was designed to simultaneously filter respondents, leaving only 144 responses selected for further analysis, namely from those who were planning to renovate their homes, were interested in using construction services, and lived in the Magelang area and its surroundings. The analysis utilized SmartPLS4 for Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis showed that the price and promotion influence the purchase intention, as well as the promotion affecting the perceived financial risk. The mediation results show that perceived financial risk does not have a significant influence on purchase intention as a mediating variable between price and purchase intention, as well as between promotion and purchase intention. These findings provide insight into how price and promotions shape purchase intentions without considering potential financial losses. This research contributes to construction businesses' efforts to improve purchase intentions, which can aid in new project acquisitions.
Co-Authors Agus Hasan Pura Anggawidjaja Albert Gianta Margono Arga Bima Asmara Khairani Claudien SM Hutapea Davy Andriansyah H Sihotang Debby, Teresia Eric Angga Budiyono Ferandi Eka Yarsi Ilman Sadri Indi Rafiyal Ka’bah Inggi Qariba Ira Fachira Kresno Budi Wicaksono Kristi Kartika Laksmi Saraswati Hadiansyah Mahardhika Dwi Ananta Sofyan Margareta Ninda Arlita Mohamad Toha Mustika Sufiati Purwanegara Muthya Islamiaty Nadila Estelita Putri G Nisrina Dwianti Priyanka Prima Dewi Reza Ashari Nasution Sabina Siara Sekar Soraya Maheswari Stella Olivia Rawis Teresia Debby Titania Permata Putri V. J. Wisnu Wardhono Widyoretno Adiani