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Journal : MANAJEMEN DEWANTARA

PENGARUH KEPUASAN KONSUMEN, KUALITAS PRODUK, CITRA MEREK, DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG Isnanda Zainur Rohman
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.11846

Abstract

The purpose of this study is to understand how consumer satisfaction, product quality, brand image, and word of mouth affect repurchase interest at Chatime in Yogyakarta. The data for this study was gathered using a questionnaire distributed via Google Form to 200 respondents using the purposive sampling method. The criteria of the respondents is they had purchased Chatime products within the last three months. Based on the findings of this study, the following conclusions were reached: (1) Consumer satisfaction has a positive and significant effect on repurchase interest with a t-value 3.224 and a significance value 0.001; (2) Product quality has an effect significant on repurchase interest with a t-value 1.696 and a significance value of 0.001; (3) Brand image has a significant on repurchase intention with a t-value 1.527 and a significance value 0.028; and (4) Word of mouth has a positive and significant effect on repurchase interest with a t-value 6.596 and a significance value of 0.000.
STUDI LITERATUR KEPEMIMPINAN PEMBERDAYAAN DALAM KAJIAN FILSAFAT ILMU Isnanda Zainur Rohman; Mugi Harsono
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.16108

Abstract

This study examines empowering leadership from the perspective of philosophy (ontology, epistemology, and axiology). The method used in this research is a literature review method by explaining the history, theory, and previous studies. The aim of this study is to investigate the construct of leadership in philosophy of science. This study also provides the development of leadership theories and practices. This study indentifies the antecedents and consequences of empowerment leadership. The antecedents of empowerment leadership are neuroticism, extraversion, openness to experience, agreeableness, and conscientiousness (big 5 personality factors). The consequence of empowerment leadership is leader effectiveness.