Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business The Scientia Law and Economics Review The Scientia Journal of Economics Issues
Otto R. Payangan
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PERAN MEDIASI KAPABILITAS PEMASARAN PADA PENGARUH ANTARA ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA BUDIDAYA IKAN AIR TAWAR DI KECAMATAN MANGGALA MAKASSAR Umar Syarifuddin; Otto R. Payangan; Mahlia Muis; Muhammad Yunus Amar
Jurnal Mirai Management Vol 4, No 1 (2019)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.493 KB) | DOI: 10.37531/mirai.v4i1.447

Abstract

ABSTRAK Tujuan dari penelitian ini adalah: 1) Untuk mengukur dan menganalisis pengaruh orientasi kewirausahaan terhadap kinerja usaha baik secara langsung maupun tidak langsung melalui kemampuan pemasaran 2) Untuk mengukur dan menganalisis seberapa besar pengaruh kemampuan pemasaran terhadap kinerja usaha. Metode penelitian yang digunakan dalam penelitian ini adalah dengan melakukan observasi, wawancara dengan membagikan kuesioner kepada responden budidaya ikan air tawar. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan pendekatan varians atau yang biasa disebut Partial least square path modelling (PLS-PM). Alat analisis yang digunakan adalah program aplikasi statistik XLSTAT. Penelitian ini dilakukan pada budidaya ikan air tawar di Kabupaten Manggala, Kota Makassar Hasil penelitian menunjukkan bahwa orientasi kewirausahaan tidak secara langsung mempengaruhi kinerja usaha. Tetapi orientasi kewirausahaan berpengaruh positif signifikan terhadap kinerja usaha secara tidak langsung melalui kemampuan pemasaran. Hasil penelitian ini juga memperoleh pengaruh positif signifikan dari kapabilitas pemasaran terhadap kinerja usaha. Kata kunci: “Orientasi kewirausahaan, kapabilitas pemasaran, kinerja usaha” ABSTRACT The objectives of this research are: 1) To measure and analyze the influence of entrepreneurial orientation on business performance both directly and indirectly through marketing capabilities 2) To measure and analyze how much influence marketing capabilities have on business performance. The research method used in this study is to conduct observations, interviews by distributing questionnaires to respondents of freshwater fish farming. The analytical method used in this study is Structural Equation Modeling (SEM) with a variance approach or commonly called Partial least square path modeling (PLS-PM). The analysis tool used is the XLSTAT statistical application program. This research was conducted in freshwater fish farming in Manggala District, Makassar Municipality The results showed that entrepreneurial orientation did not directly influence business performance. But entrepreneurial orientation has a positive significant effect on business performance indirectly through marketing capabilities. The results of this study also obtained a positive significant effect of marketing capabilities on business performance. Keywords: Entrepreneurial orientation, marketing capabilities, business performance.
The Influence Of Product Attributes And Word Of Mouth Communication On Purchasing Decisions For Xl Axiata Prepaid Cards St Arwini Alwy; Otto R. Payangan; Fahrina Mustafa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4893

Abstract

The purpose of this study was to determine how the influence of product attribute variables and word-of-mouth communication, as well as variables that have a dominant influence between the two variables on purchasing decisions for XL Axiata prepaid cards. In this study, researchers used a purposive sampling technique and primary data obtained by distributing questionnaires to 100 students of the faculty of economics and business, Hasanuddin University, who used XL Axiata prepaid cards. The analysis method used is multiple linear regression analysis with several test tools, namely validity test, reliability test, F hypothesis test and t hypothesis using the SPSS program. The results showed that based on the simultaneous test, the product attribute variables and word-of-mouth communication significantly affected purchasing decisions. However, the product attribute variable partially has a significant effect, while the word-of-mouth communication variable has no significant effect on purchasing decisions. Keywords: Product attributes, Word-of-mouth communication, purchasing decisions
THE EFFECT OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH INDIHOME CUSTOMER SATISFACTION AT PT. INDONESIA TELKOM MAKASSAR WITEL STO MATTOANGIN jefri barung tappi; Otto R. Payangan; Nuraeni Kadir
The Scientia Journal of Economics Issues Vol. 2 No. 1 (2023): The Scientia Journal of Economics Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sjei.v2i1.305

Abstract

This study aims to determine the effect of price and service quality on customer loyalty through indihome customer satisfaction at PT. Telecommunications Indonesia Witel Makassar STO Mattoangin. This research is a quantitative research, the data used is primary data, namely data obtained from distributing questionnaires to the research object. The sampling technique used Nonprobability Sampling with a total sample of 390 respondents. The analytical method used in this study is regression analysis through SPSS version 26. The results of this study indicate that (1) price has a positive and significant effect on customer satisfaction; (2) service quality has a positive and significant effect on customer satisfaction; (3) price has a positive and significant effect on customer loyalty; (4) service quality has a positive and significant effect on customer loyalty; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) customer satisfaction as an intervening variable capable of influencing prices on customer loyalty; (7) customer satisfaction as an intervening variable cannot influence service quality on customer loyalty.
Promotion on the Employees Performance of Nusantara Card Universe Branch Makassar Eko Priyono R; Otto R. Payangan; Hendragunawan, S.Thayf
The Scientia Law and Economics Review Vol. 2 No. 2 (2023): The Scientia Law and Economics Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sler.v2i2.437

Abstract

Competition in the business world is increasingly competitive, companies are required to have a strong identity in maintaining survival. Discussing performance, especially employees, is an important issue to be researched both in the organization. This is inseparable from the company's goals which expect continuous employee performance improvement to achieve superior company performance. What is the relationship between promotion to employee’s performance? There are still few researchers who explore this question. This study aims to analyze the level of influence of promotion on employee performance at the Nusantara Card Universe Makassar Branch. This type of research is a quantitative study using questionnaires as primary data collection. The population and sample in this study were all permanent employees of the Nusantara Card Universe Makassar Branch. Thus, the sample in this study is a census sampling or saturated sample. The results of the study show that promotion has a significant effect on employee performance. Promotion will motivate hard work and increase employee morale as well as support higher employee performance. By understanding the factors that influence post-promotion performance, organizations can take better actions in employee development and improve overall efficiency and productivity.
Co-Authors Eko Priyono R Fahrina Mustafa Hendragunawan, S.Thayf jefri barung tappi Mahlia Muis Muhammad Yunus Amar Nuraeni Kadir St Arwini Alwy Umar Syarifuddin