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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Unri Conference Series: Community Engagement Journal of Business on Hospitality and Tourism
Musadad Musadad
Universitas Riau
Humanities Social Sciences

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PROMOSI OBJEK WISATA OLEH DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN KAMPAR, PROVINSI RIAU Mariaty Ibrahim; Musadad Musadad
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.5601

Abstract

This study was aimed at examining the promotional activities performed by the Tourism of Office of Kampar Regency and to identify the challenges in promoting tourism in Kampar Regency. This qualitative study collected data through interviews with two key informants, namely the Head of Marketing Department and the Head of the Promotion Section. The data was also collected through document review as the secondary data. The analysis results indicate that the promotional activities carried out by the Kampar Regency Tourism Office includes above-the-line and below-the-line media but the promotion through above-the-line media is still very simple. Thus, a more varied promotional media such as digital technology or self-managed websites is needed so that information coverage for the public, investors and tourists will be faster and wider. Moreover, the main challenge for the promotional activities by the Kampar Tourism Office is the lack of annual budgets.  
Penguatan Iptek dan kearifan lokal dalam pengelolaan perikanan di Desa Pangkalan Jambi Kecamatan Bukit Batu Kabupaten Bengkalis Dadang Mashur; Ridwan Manda Putra; Herman Herman; Mayarni Mayarni; Mimin Sundari Nasution; Eka Hariyani; Musadad Musadad; Risky Arya Putri
Unri Conference Series: Community Engagement Vol 1 (2019): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.1.290-296

Abstract

The coastal area has many potential resources whose utilization is not optimal. One potential that must be developed is the potential of human resources, with ability and creativity, humans can create and develop everything that is initially not considered and has a low selling value into something that has high economic value. The strengthening of science and technology aims to motivate rural communities, especially fishermen, to develop creativity so that they can increase the income and welfare of fishing communities. The science and technology strengthening activity was carried out in Pangkalan Jambi Village with two models, namely the application of the Center for Environment and Society Model, namely utilizing the productive use of social capital and environmentally friendly management of fisheries resources. The second application is the Entrepreneurship Capacity Building (ECB) model related to the ability of the entrepreneurial community. Science and technology strengthening activities and local wisdom in the form of fostering fishing communities in the management of fishery products such as chips, nuggets, meatballs, oil, as medicines and fish jelly as cosmetics. Then institutional development and assistance for marketing. So far, fishermen are only able to sell their catches directly without technology-based processing. After the dedication, there were three programs carried out including the formation of individual skills in fish processing, group formation, and marketing management assistance.
Indigenous Community Participation in Ecotourism Development: The Case of Bukit Tigapuluh National Park Musadad Musadad; Mariaty Ibrahim; Chelsy Yesicha
Jurnal Ilmu Sosial dan Humaniora Vol. 11 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v11i2.42012

Abstract

Previous studies have explored community participation in ecotourism. However, only a few have addressed indigenous people concerning their participation in ecotourism development, specifically within the context of a national park. Therefore, this study examined how and why indigenous people are participating in ecotourism development by taking a case study of a village in Bukit Tigapuluh National Park, Indonesia. This study collected data through semi-structured interviews and field observations using a qualitative method. Four forms of indigenous people’s participation in ecotourism development are found in this study, including discovering tourist attractions, conserving the forest, working in the ecotourism sites, and managing ecotourism attractions. Furthermore, this study discovered two factors encouraging their participation, i.e., community empowerment by the national park office and perceived positive impacts of ecotourism.
PERCEIVED TOURISM IMPACTS IN PINDUL CAVE, YOGYAKARTA, INDONESIA Musadad Musadad; Nurlena Nurlena
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (46.18 KB) | DOI: 10.22334/jbhost.v2i1.36

Abstract

Gunungkidul Regency, Yogyakarta Province, Indonesia is experiencing significant increase in its visitors due to the massive development of its tourism objects, especially natural ones such as caves and beaches. Pindul Cave is one of the most prominent tourism object in Gunungkidul which is also visited by a high number of tourists although it was just opened in the late 2011s. Therefore, by conducting interviews with locals and the management as well as observation to collect data, this study investigated the perceived impacts of tourism in Pindul Cave. The analysis results show that the residents have positive attitudes towards socio-cultural, economic, and environmental impact although they also perceive negative impacts such as the way of employee’s recruitment by the management and the degradation of environment in the cave. However, these negative impacts are perceived minor by the residents so that, overall, they perceive that the development of tourism in Pindul Cave is positive.
STRATEGIES FOR DEVELOPING MANGROVE ECOTOURISM IN RIAU PROVINCE, INDONESIA Musadad Musadad; Mariaty Ibrahim Ibrahim
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.292 KB) | DOI: 10.22334/jbhost.v5i1.142

Abstract

Mengkapan Mangrove Ecotourism, located in Siak Regency, Riau Province, was once visited by a large number of visitors soon after it was opened for public in 2015. Nevertheless, since the beginning of 2016, the number of visitors has been drastically dropped. One of the causes of this unfortunate condition is that there is no established planning to guide the development of the mangrove ecotourism. Therefore, this study was aimed to formulate strategies for developing the Mengkapan Mangrove Ecotourism by using the SWOT analysis. The data was collected through conducting interviews with related stakeholders, distributing questionnaires to them, and performing field observations. The collected data was then analyzed inductively to capture the key strategy alternatives. Based on the results of SPACE Matrix and SWOT Matrix, this study formulates the following priority strategies: diversifying tourist attractions and promoting them massively by using online media, creating tour packages, and making a cooperation with travel agents.
Co-Authors Dadang Mashur Eka Hariyani Herman Herman Mariaty Ibrahim Mayarni Mayarni Mimin Sundari Nasution Nurlena Nurlena Nurlena Nurlena Ridwan Manda Putra Risky Arya Putri Yesicha, Chelsy