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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jambura Science of Management International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Appropriate Technology for Community Services Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Inovasi Ekonomi Jurnal Manajemen Universitas Bung Hatta Budimas : Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Journal of Career and Entrepreneurship
Yeyen Pratika
Universitas Muhammadiyah Malang
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Journal : Jurnal Bisnis dan Manajemen

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UTAUT Model: Identifying the Driving Factors of the Intention to Use Paylater Yeyen Pratika
Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i2.6306

Abstract

Information and Communication Technology (ICT) has developed rapidly that drives to the growth of digital transaction in recent years. E-commerce companies create features in order to deal with their customers, such as paylater in their digital payment. It offers a payment method that is almost similar to a credit card which allows customers to buy products or services right now with the delaying of payment. This phenomenon becomes regular in e-commerce business. Thus, this study aims to examine what factors influence individual behavioral intention in adopting paylater by using Unified Theory of Acceptance and Use of Technology (UTAUT) theory. A total of 167 respondents was involved in this study. Data were analyzed by using Structural Equation Modeling (SEM). The result showed that only performance expectancy and facilitating conditions have a significant influence on behavioral intention.
Co-Authors Ardik Praharjo Ariyanto, Ricky Alfian Chalimatuz Sa'diyah Dicky Wisnu Usdek Riyanto Lestari, Novi Puji Luqman Dzul Hilmi Novi Puji Lestari Novianti, Khusnul Rofida R. Iqbal Robbie Rahmi Yuniarti Ratya Shafira Arifiani Roz, Kenny Salahudin Salahudin Shannaz Mutiara Deniar Solly Aryza Titiek Ambarwati Tonny Dian Effendi