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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jambura Science of Management International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Appropriate Technology for Community Services Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Inovasi Ekonomi Jurnal Manajemen Universitas Bung Hatta Budimas : Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Journal of Career and Entrepreneurship
Yeyen Pratika
Universitas Muhammadiyah Malang
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Tourist perception of the intention to visit green open space Novi Puji Lestari; Yeyen Pratika
Jurnal Inovasi Ekonomi Vol. 5 No. 01 (2020): Regular Issue
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v5i01.11018

Abstract

Tourism is one of the industries that is growing very rapidly in global market. This condition is due to the changes in consumer behavior that makes traveling as a lifestyle and necessity. Green Open Space is one of the tourist destinations that can be used as an attraction as well as an important aspect in the concept of Sustainable Development Goals (SDGs). As one of the tourist destination cities in Indonesia, Batu City has the potential to develop green open space as an alternative tourism destination. The existence of social media in the tourism industry also cannot be ignored given the perceptions that encourage the intention to visit certain tourist destinations. Thus, this study aims to examine the extent to which social media perceptions can influence tourists' intentions to visit green open tourist destinations in Batu. The data collection method in this study uses a questionnaire distributed online and will be obtained using Structural Equation Modeling (SEM).
Branding of the Sangga Braja Community in soft marketing and cultural education in the new normal era Shannaz Mutiara Deniar; Yeyen Pratika
Community Empowerment Vol 7 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.634 KB) | DOI: 10.31603/ce.5902

Abstract

The objective of this community service is to assist and preserve Batu City's artistic and cultural products. The partner is the Sangga Braja Community, which is particularly concerned in preserving Batu City's arts and culture and already has some basic facilities, but there are issues with branding, public education, and human resources. The aim of this program is to maintain Batu City's artistic and cultural assets so that they can be utilized to their full potential. To address these issues, this service method will emphasize mentoring and training, primarily related to the use of social media as a promotional and educational tool, as well as efficiency and effectiveness in community management, in the form of cultural branding workshops, manufacturing training, social media content, use of social media, photography training, and institutional management. The program's outcomes include soft skills training and social media usage guidelines. The community's eagerness for engaging in numerous current activities ensured that the training and mentorship went smoothly.
The Effect of Artificial Intelligence Utilizing in Social Media Marketing Yeyen Pratika
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 2 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i2.23211

Abstract

The development of Artificial Intelligence (AI) provides many opportunities in the current business structure. AI is used in various industries with different purposes, including creating engagement with customers. Financial technology (fintech) companies also utilize AI for giving product recommendations or targeted ads based on customers’ algorithms. Thus, this study aims to examine whether the use of AI in social media marketing can encourage consumers’ intention to use the products or services offered by the fintech companies. A total of 121 respondents were involved in this study with Structural Equation Modeling (SEM) as the analysis method. The result indicates that performance expectancy, utilitarian motivation and perceived valur co-creation influence the intention to invest.
Study abroad, what is considered? Pratika, Yeyen; Yuniarti, Rahmi
Journal of Career and Entrepreneurship Vol. 3 No. 1 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jce.v3i1.35379

Abstract

This research aims to explore and describe the motives and experiences of students studying abroad. The respondents were students who studied abroad at their own expense or through scholarship fees. This research uses a qualitative approach by describing data and a quantitative approach using factor analysis. Factor analysis is used to determine factors to consider when studying abroad. The number of respondents was 45 people. The research results show that students' motives for studying abroad are financial, living costs, scholarships, socio-cultural, personal, and administrative.
The Influence of Talent Management, Job Satisfaction, and Retention on Employee Performance Ariyanto, Ricky Alfian; Robbie, R. Iqbal; Roz, Kenny; Pratika, Yeyen
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.30295

Abstract

Purpose: The purpose of this research is to determine and analyze talent management, job satisfaction, employee retention and employee performance, the influence of talent management on employee performance, the influence of job satisfaction on employee performance, the influence of talent management on employee retention, the influence of job satisfaction on employee retention, the influence employee retention on employee performance, employee retention can mediate the influence between talent management on employee performance and employee retention can mediate the influence between job satisfaction and employee performance.Design/Methodology/Approarch: The type of research in preparing this thesis is explanatory research with the population, namely, production employees at PT. Polowijo Gosari Gresik, namely 234 employees, with a sample size of 70 respondents. The data analysis technique uses a range of scales and Structural Equation Modeling (SEM) with the partial least squares (PLS) method.Findings:  The research results show that talent management is included in the good criteria, job satisfaction is quite satisfactory, employee retention is good, and employee performance is quite high. Talent management does not affect employee performance, job satisfaction has an effect on employee performance, talent management has no effect on employee retention, job satisfaction has no effect on employee retention, employee retention has an effect on employee performance, employee retention is unable to mediate the effect of talent management on employee performance and employee retention is unable to mediate the influence of job satisfaction on employee performance.
Co-Authors Ardik Praharjo Ariyanto, Ricky Alfian Chalimatuz Sa'diyah Dicky Wisnu Usdek Riyanto Lestari, Novi Puji Luqman Dzul Hilmi Novi Puji Lestari R. Iqbal Robbie Rahmi Yuniarti Roz, Kenny Shannaz Mutiara Deniar Solly Aryza Titiek Ambarwati Tonny Dian Effendi