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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen. Benefit: Jurnal Manajemen dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen DIJB (Diponegoro International Journal of Business) International Journal of Social Science and Business International Journal of Supply Chain Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Samudra Ekonomi dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis MABIS: Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Eristia Lidia Paramita
Universitas Kristen Satya Wacana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Trust dan Perceived Usefulness dan Pengaruhnya Terhadap Preferensi Konsumen Dalam Menggunakan E-wallet Vania Katherine Hermawan; Eristia Lidia Paramita
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i2.131

Abstract

The bloom of banking and fintech companies in Indonesia is marked by the rapid growth of e-wallet users in recent years. The bloom is encouraged by the government by establishing the Gerakan Nasional Non Tunai program to promote cashless society among millennials who are already familiar with cashless lifestyle. There are many factors which attract people to use e-wallet, such as trust, usefulness, and promotion. This research aims to examine the effect of trust and perceived usefulness moderated by the promotion variable on consumers’ preference towards two e-wallet brands—OVO and GoPay. This quantitative research is conducted using Likert scale. The Analysis of Variance (ANOVA) method is used to examine whether each variable has different effect in shaping consumers’ preference. The samples used in this research are active users of OVO and GoPay who are currently living in Semarang. The ANOVA results show that trust, usefulness, and promotion does not have different effect in shaping consumers’ preference. However, they do attract consumers to use e-wallet. This research might be useful to help develop better quality of e-wallet service, security, and utility and build a perfect marketing strategy for banking and fintech companies.
PENGARUH LIFESTYLE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN IMPULSE BUYING KONSUMEN SHOPEE GENERASI Z Veliana Angela; Eristia Lidia Paramita
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i2.132

Abstract

Perilaku konsumen saat ini berubah sesuai dengan gaya hidup era modern saat ini. Dengan adanya kemajuan teknologi semua menjadi serba praktis. Perubahan gaya hidup manusia saat ini bergeser dari yang berbelanja secara offline menjadi serba online. Sekarang e-commerce mengalami perkembangan secara pesat, terutama pada Shopee. Banyak konsumen berbondong-bondong berbelanja online melalui Shope. Selain praktis juga hemat waktu dan tenaga. Penelitian ini bertujuan untuk menguji pengaruh lifestyle dan kualitas produk terhadap keputusan impulse buying pada konsumen Shopee generasi Z. Data primer dikumpulkan melalui penyebaran kuesioner kepada 220 responden. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria sebagai berikut: (1) Konsumen remaja generasi Z yang aktif menggunakan aplikasi Shopee; (2) Pernah melakukan transaksi pembelian pada platform e-commerce terutama Shopee; (3) Remaja generasi Z yang rentang usianya 17-25 tahun atau yang lahir pada tahun 1995-2003. Berdasarkan hasil pengujian diperoleh hasil  adanya pengaruh yang signifikan dengan arah positif dari variabel lifestyle terhadap variabel impulse buying. Serta, terdapat pengaruh yang signifikan dengan arah positif antara kualitas produk  terhadap impulse buying.
The Influence of Brand Loyalty on Customers’ Repurchase Decisions of Green Beauty Product Eristia Lidia Paramita; Ika Aprilia Saputri
Jurnal Manajemen Bisnis Vol 13, No 1: March 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i1.13028

Abstract

Research aims: This study examined the relationship between green beauty products and customers’ repurchase decisions. However, this study used brand loyalty as the intervening variable.Design/Methodology/Approach: This study employed purposive sampling to collect the primary data. The object of this study was The Body Shop. Questionnaires were distributed to 236 respondents aged 14-39 years old. SEM analysis was then utilized to analyze the results of the questionnaire.Research findings: The findings of this study showed that green beauty products had a significant impact on customers’ repurchase decisions. Similarly, brand loyalty has been proven to mediate the relationship between green beauty products and customers’ repurchase decisions.Theoretical contribution/Originality: The previous study has investigated the relationship between green products and customers’ repurchase decisions, but little literature involves green products in terms of the beauty industry and customers’ repurchase decisions. Another contribution is that this study revealed that it could affect the customers’ repurchase decisions on green beauty products through brand loyalty. Practitioner/Policy implication: The authors suggest that The Body Shop maintain their added value so that customers perceive more added value and do consistent purchasing in The Body Shop rather than the other brands.Research limitation/Implication: This study has limitations when developing the structural model fit. One indicator did not meet the good fit criteria: the AGFI with the marginal fit result.
Green Product dan Keputusan Pembelian Konsumen Muda Dianti, Nia Resti; Paramita, Eristia Lidia
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2301

Abstract

The purpose of this study is to determine whether there is an effect between green product made by the company on the decision to buy green products among young consumers in Indonesia, using green product identification as a moderating variable. This study uses multiple linear regression analysis (MRA) techniques. Data were obtained through questionnaires to 200 young consumers. The results of this study indicate that green products have a significant and positive direct influence on the purchasing decisions of young consumers. However, when green product identification is included as the moderating variable, the indirect relationship pattern between green products has a positive but insignificant effect on the purchasing decisions of young consumers. Thus, it is concluded that the decision of young consumers to buy green products is actually determined by the awareness of the importance of green products, not green product identification.
The Application of Environmentally Friendly Technology-Based System through Three Holistic Marketing Components: A Case Study Wijaya, William.s; Paramita, Eristia Lidia; Ihalauw, John J.O.I.
Jurnal Aplikasi Manajemen Vol. 9 No. 2 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.832 KB)

Abstract

The roles in enhancing environment sustainability of a company producing gloves was studied. The objectives were to know the application of environmentally friendly technology-based system through internal marketing, societal responsible marketing, and integrated marketing concepts. The research questions: (1) how is the implementation of internal marketing regarding the waste handling; (2) how the societal marketing is implemented in all manufacturing processes; (3) how in accordance with integrated marketing, the green chemistry is carried out through clean technology, friendly environment and availability of raw materials. A case study design with data triangulation was employed. The analysis showed that the company hired and provided an excellent health service for 798 workers from the surrounding areas, fulfilled SR8600 standard and used eco-efficiency machines in its operations. Besides, it adopted ISO 14000, proactively performed societal marketing by producing biodegradable hand gloves, carried out eco-efficiency activities, and managed mutually satisfying relationships with key stakeholders. Finally, to create a green environment, the company performed waste treatment management, adopted energy efficiency measures, ensured the availability of raw materials to make products rapidly degraded by microorganisms hence better environment, and followed the stringent formal rules. The study inductively generated concepts and formulated a set of propositions leading to a proposed model.
Co-Authors Adinda Nur Annissa Dianti, Nia Resti Elrio Purnomo Hidayat Fahma Rindha Purba Gea Stephani Hana Febri Wahyuningtyas Hasna Sanidewi Ika Aprilia Saputri Jehuda Ghrahito Hutomo Krussell, Jehuda Ghrahito Hutomo John J.O.I. Ihalauw John J.O.I. Ihalauw Julia Tri Purnomowati Kwee Nadia Vercellia King Melvina Adeline Tjokrosoeharto Perwitasari, Dwi Atmi Puput Alvhyona Pinto Rosvania Jouzanda Kathlya Sanjaya, Wahyuni Ratna Siauw Gabriella Tiffany Wijaya Stefianus Febrianto Tommi Wijaya Tommi Wijaya Vania Katherine Hermawan Veliana Angela Vercellia King, Kwee Nadia Vicka Onthoni Warmadewa, Dimas Yudhayana William.s Wijaya Yusepaldo Pasharibu