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All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen. Benefit: Jurnal Manajemen dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen DIJB (Diponegoro International Journal of Business) International Journal of Social Science and Business International Journal of Supply Chain Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Samudra Ekonomi dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis MABIS: Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Eristia Lidia Paramita
Universitas Kristen Satya Wacana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Understanding consumer purchase intention to purchase sustainable fashion: the moderating role of gender perception Melvina Adeline Tjokrosoeharto; Eristia Lidia Paramita
Diponegoro International Journal of Business Vol 4, No 2 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.2.2021.136-146

Abstract

The growing trend of sustainable fashion products has put the company to deal with the challenge of gender perception in quality, design, and price since fashion is consumers’ self-presentation of personality and taste. This study aims to examine the influence of sustainable fashion products to consumer purchase intention with gender perception as the moderating role. Results of moderated regression analysis (MRA) on 267 samples suggests that sustainable fashion product has a positive influence toward consumer purchase intention and the gender perception significantly moderates the Indonesian consumer purchase intention. Additionally, this study gained information that respondents were well aware with the effort of sustainability in fashion, and it believed can protect the environment.
Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay Siauw Gabriella Tiffany Wijaya; Eristia Lidia Paramita
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.49-57

Abstract

Customer awareness of sustainable products has increased very rapidly during the last few years. This phenomenon has encouraged international fast-fashion brands to develop a new line which is a more sustainable line. This paper aims to examine the effect of customer awareness on sustainability and willingness to pay on purchase intention toward sustainable fashion brands. This study obtained 211 respondents with the sampling method of purposive sampling with the criteria as follow: (1) Men and women who are Indonesians, (2) Men and women who enjoyed clothes-shopping at international fast-fashion brands stores, also (3) Men and women who aged 15 – 36 years old. Multiple regressions were used as a method to conduct hypotheses test of this study. The findings of this study stated that sustainability movement awareness and willingness to pay contributes a positive and significant effect towards the purchase intention of Indonesian customers. Furthermore, this study has found that the Indonesian market is already very aware of the sustainability movement and the concerns toward environmental health.
Social media influencer and brand loyalty on generation Z: the mediating effect of purchase intention Puput Alvhyona Pinto; Eristia Lidia Paramita
Diponegoro International Journal of Business Vol 4, No 2 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.2.2021.105-115

Abstract

Influencer marketing has become a new method of promoting a product or brand. The marketers believe that implementing influencer marketing appropriately may form a positive customer view of a product or brand so it can bring customers loyalty on the brand. This study aims to investigate the effect of influencers on brand loyalty of Generation Z with purchase intention as a mediating variable. Generation Z is a generation that is very close to technology even most of their life is spent to playing with social media. By expecting a marketing strategy that is close and easily accessible to generation Z, can create purchase intentions and loyalty at lower cost. The population is the Instagram users in Indonesia. Purposive sampling was used in this study by taking 200 samples. This research was conducted using path analysis and Sobel test to see the indirect effect. Before the path analysis is carried out, the reliability, validity and classical assumption tests are carried out first to see if the data obtained is appropriate for further analysis.  The result show that social media influencers can influence generation Z brand loyalty and purchase intentions are able to mediate social media influencers and generation Z brand loyalty.
The role of perceived green marketing and brand equity on green purchasing decision Hasna Sanidewi; Eristia Lidia Paramita
Diponegoro International Journal of Business Vol 1, No 1 (2018)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.1.1.2018.14-25

Abstract

The purpose of this study is to describe the role of perceived green marketing and brand equity on  customers green purchasing decision in Indonesia. We conducted qualitative research using five informants who are customers of The Body Shop Indonesia, one of the companies implementing green marketing. The primary data was collected through the interviews, observations, and supported documents, as triangulation. The collected data was filtered and categorized to have a clear analysis. The results were shown that the informants perceived The Body Shop’s green marketing as a respectable action to reduce the negative impact of the firms’ business activities. Green marketing has developed and influenced The Body Shop brand positively. It leads the informants to insert their environmental consideration in their purchasing decision.
KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PENGARUH HARGA, KUALITAS PRODUK DAN LOYALITAS PELANGGAN Rosvania Jouzanda Kathlya; Eristia Lidia Paramita
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 21, No 2 (2020): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.682 KB) | DOI: 10.29103/e-mabis.v21i2.503

Abstract

Environmentally friendly fuels are one of the superior commodity lately, BBM Pertamax is one of them that could reduce air pollution. Therefore this study aims to test the influence between price, product quality, customer satisfaction, and customer loyalty. The data in this study used primary data by distributing questionnaires to 290 respondents who lived in Java Island. Then, the characteristics of respondents, as follow: 1) customer who used BBM Pertamax both two wheels and four wheels, 2) customer who used BBM Pertamax one to five years, and 3) used motor vehicle with 10:1 to 11:1 compression ratio. Data were tested using Structural Equation Modeling (SEM) with the AMOS Graphics application. The results showed that there was an effect of product quality on customer satisfaction and there was an influence between price and product quality on customer loyalty through customer satisfaction as a mediating variable. But there is no effect between price on customer satisfaction and customer loyalty, also product quality on customer loyalty.
Price, service quality and trust on online transportation towards customer satisfaction Yusepaldo Pasharibu; Eristia Lidia Paramita; Stefianus Febrianto
Jurnal Ekonomi dan Bisnis Vol 21 No 2 (2018)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.908 KB) | DOI: 10.24914/jeb.v21i2.1965

Abstract

Recently, online transportation that enables people to freely choose and order transportation services with their smartphones is growing very rapidly in Indonesia. This study aims to test the variables that affect customer satisfaction of online transportation with regard to price, service quality, and trust. This quantitative study uses 100 respondents selected by the purposive sampling technique. Next, this study analyzes the data generated using the multiple regression analysis. The results show that service quality and trust significantly affect customer satisfaction, but price does not exhibit a significant influence on customer satisfaction. Further, price, service quality, and trust simultaneously exhibit significant influences on online transformation’s customer satisfaction. Thus, this study practically implies that offering competent service quality, such as emphasizing cars’ cleanliness and tidiness, providing responsive services and timely presence complemented by the enhancement of drivers’ skills. Besides, firms have to maintain customers’ trust by offering convenient, satisfying, and responsible services.
ANAK SEBAGAI FUTURE MARKET: STUDl AUTOBIOGRAPHICAL MEMORY Eristia Lidia Paramita; John J.O.I. Ihalauw
Journal of Management and Business Vol 9, No 1 (2010): MARCH 2010
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17157.696 KB) | DOI: 10.24123/jmb.v9i1.154

Abstract

Kids as future market are one of the potential markets. Besides, many factors may influence in the process to be the future market, such as, children’s internal and external environments. This study used one of the psychological concepts, autobiographical memory that focuses on the unforgettable memory in children in their late period (12-14 years). The aims of the study are to describe the use of autobiographical memory in children’s late period and contribute to the understanding of brand loyalty and brand switching, especially in toothpaste product. The research questions are (1) the condition of toothpaste usage in children’s late period; (2) the brands commonly used by the children’s late period; (3) the children’s late period autobiographical memory when they use those brands (4) the willingness to keep on using those brands; and (5) the tendencies to switch brands. Purposive sampling method is used. The sample size is 218 children age 12-14 years old in 2 private and state junior high school. The study used descriptive statistic analysis. The analysis shows that the autobiographical memory is one of the factors to make the children loyal to the brand. However, they also could switch the brand. In their early age, children age 12-14 years old do not have the freedom to purchase products, because their reference groups still have influence in their life. The study shows 71.1% of the sample commonly use Pepsodent, 15% Close Up, Ciptadent, Enzim and Antiplaque are in the third, fourth and fifth place. The product feature, product image, and product accessibility have impacts on the autobiographical memory due to the consumption of the toothpaste. Pepsodent is the most unforgettable toothpaste brand (70.64%), followed by Close Up (31.1%), Ciptadent (21.1%), and Formula (19.27%). The children’s late period are in grey area between loyal to the brand and switch to another brand.The results show several important concepts that are further used to formulate propositions and a model.
The Influence of eWOM and Customer Satisfaction on Purchasing Decisions Fahma Rindha Purba; Eristia Lidia Paramita
International Journal of Social Science and Business Vol. 5 No. 4 (2021): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i4.40447

Abstract

The current development of technology makes it easier for humans to search for information. Electronic words of mouth (eWOM) or information media through the internet becomes the most widely used media by the public to search for needs, dig information, evaluate alternatives, and make purchasing decisions. After recognizing the needs, the public starts looking for information about the products they need to purchase. The better the review provided by someone, the higher the purchasing interest. This study aims to analyze the effect of eWOM and customer satisfaction on purchasing decisions. This study uses quantitative methods. It involved 132 customers aged 18-60 years old who have purchased Argotelo products as samples. The sample was determined using a purposive sampling technique. The data were analyzed using multiple linear regression. The results of the analysis showed that eWOM affects purchasing decisions. Then, customer satisfaction affects purchasing decisions. Besides, eWOM and customer satisfaction affect purchasing decisions.
The Effect of Online Customer Experience Towards Repurchase Intention Yusepaldo Pasharibu; Eristia Lidia Paramita; Gea Stephani
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet users develop rapidly in a developing country, such as Indonesia. Therefore, it will change the consumer behavior, mainly the way of transaction, which is from conventionally to electronically that called as e-commerce. Moreover, one of the objectives that all business either conventional or online want is to achieve the loyal consumer. The indicator of the loyal consumer mainly determines through repurchase intention that can be chasing while they can give their customers a positive experience. This study aimed to observe the effect of customer experience toward repurchase intention in one of a favourite e-commerce site in Indonesia, called as Tokopedia. A quantitative method with 200 respondents conducted in this research. Thus the data were analysed using multiple linear regressions technique. The findings of this study showed that customer experience variables, including sense, feel, act and relate positively influenced to repurchase intention, whereas, variable think had no affected to the repurchase intention.
Trust dan Perceived Usefulness dan Pengaruhnya Terhadap Preferensi Konsumen Dalam Menggunakan E-wallet Vania Katherine Hermawan; Eristia Lidia Paramita
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i2.131

Abstract

The bloom of banking and fintech companies in Indonesia is marked by the rapid growth of e-wallet users in recent years. The bloom is encouraged by the government by establishing the Gerakan Nasional Non Tunai program to promote cashless society among millennials who are already familiar with cashless lifestyle. There are many factors which attract people to use e-wallet, such as trust, usefulness, and promotion. This research aims to examine the effect of trust and perceived usefulness moderated by the promotion variable on consumers’ preference towards two e-wallet brands—OVO and GoPay. This quantitative research is conducted using Likert scale. The Analysis of Variance (ANOVA) method is used to examine whether each variable has different effect in shaping consumers’ preference. The samples used in this research are active users of OVO and GoPay who are currently living in Semarang. The ANOVA results show that trust, usefulness, and promotion does not have different effect in shaping consumers’ preference. However, they do attract consumers to use e-wallet. This research might be useful to help develop better quality of e-wallet service, security, and utility and build a perfect marketing strategy for banking and fintech companies.
Co-Authors Adinda Nur Annissa Dianti, Nia Resti Elrio Purnomo Hidayat Fahma Rindha Purba Gea Stephani Hana Febri Wahyuningtyas Hasna Sanidewi Ika Aprilia Saputri Jehuda Ghrahito Hutomo Krussell, Jehuda Ghrahito Hutomo John J.O.I. Ihalauw John J.O.I. Ihalauw Julia Tri Purnomowati Kwee Nadia Vercellia King Melvina Adeline Tjokrosoeharto Perwitasari, Dwi Atmi Puput Alvhyona Pinto Rosvania Jouzanda Kathlya Sanjaya, Wahyuni Ratna Saputri, Ika Aprilia Siauw Gabriella Tiffany Wijaya Stefianus Febrianto Tommi Wijaya Tommi Wijaya Vania Katherine Hermawan Veliana Angela Vercellia King, Kwee Nadia Vicka Onthoni Warmadewa, Dimas Yudhayana William.s Wijaya Yusepaldo Pasharibu