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All Journal Jurnal Bisnis dan Manajemen CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Mahasiswa Entrepreneur
Sari, Rini Kartika
Fakultas Ekonomi, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PRODUCT VARIATIONS, SERVICE QUALITY DAN DIGITAL MARKETING TERHADAP CUSTOMER SATISFACTION DENGAN INTEREST IN BUYING SEBAGAI VARIABEL INTERVENING PADA YOAN CATERING DI DESA CURAH JERU SITUBONDO Anita Yoan Pratiwi; Ika Wahyuni; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6991

Abstract

The purpose of this study is to determine the Influence of Product Variations, Service Quality and Digital Marketing on Customer Satisfaction with Interest in Buying as an Intervening Variable at Yoan Catering in Curah Jeru Village, Situbondo. The sampling technique used in this study was simple random sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Product Variations have a positive and significant effect on Interest in Buying, Service Quality has a positive and significant effect on Interest in Buying, Digital Marketing has a positive and significant effect on Interest in Buying, Product Variations have a negative but significant effect on Customer Satisfaction, Service Quality has a positive but not significant effect on Customer Satisfaction, Digital Marketing has a positive and significant effect on Interest in Buying, Interest in Buying has a positive and significant effect on Customer Satisfaction, Product Variations have a positive and significant effect on Customer Satisfaction through Interest In Buying, Service Quality has a positive but not significant effect on Customer Satisfaction through Interest In Buying, Digital Marketing has a positive and significant effect on Customer Satisfaction through Interest In Buying.
PERANAN KEPERCAYAAN DALAM MEMODERASI KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP MINAT KUNJUNG ULANG PASIEN PADA RSUD ASEMBAGUS SITUBONDO Royvih Bachtiar; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7634

Abstract

The aim of this research is to determine the role of trust in moderating the influence of service quality and brand image on patients' intention to revisit patients at Asembagus Situbondo Regional Hospital. The background to this research stems from the importance of improving service quality and strengthening the hospital's image in creating patient loyalty. This research used a quantitative approach with a simple random sampling technique for 98 patients who had received services at the Asembagus Situbondo Regional Hospital. Data analysis and hypothesis testing were carried out using Structural Equation Modeling – Partial Least Squares (PLS-SEM). The research results show that service quality has a positive and significant influence on patients' intention to revisit, while brand image actually shows a significant negative influence on intention to revisit. In addition, trust is proven to significantly moderate the relationship between service quality and intention to revisit, meaning that the higher the patient's trust, the stronger the influence of service quality on intention to revisit. Trust also positively moderates the relationship between brand image and revisit intention. These findings confirm that trust has an important role in strengthening the relationship between service marketing factors and patient intention to return to use hospital services.
PERAN JOB SATISFACTION DALAM MEMDIASI KECERDASAN EMOSIONAL, TEAMWORK DAN ADAPTABILITAS TERHADAP KINERJA KARYAWAN PADA DPUPP UPT PENGELOLA JALAN PANJI KABUPATEN SITUBONDO Wahyu Candra Wijaya; Mohammad Yahya Arief; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 4 (2026): APRIL 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i4.8829

Abstract

This study aims to examine the role of Job Satisfaction as a mediating variable in the relationship between Emotional Intelligence, Teamwork, and Adaptability and Employee Performance at DPUPP UPT Road Management Panji, Situbondo Regency. The sampling technique employed in this research was saturated sampling, involving a total of 33 respondents. Data analysis was conducted using SmartPLS 3.0. The analytical methods applied included convergent validity testing, reliability testing, classical assumption testing, goodness of fit (GOF) testing, coefficient of determination analysis, structural equation modeling (inner model analysis), and hypothesis testing.The results of the direct-effect hypothesis testing indicate that Emotional Intelligence does not have a significant effect on Job Satisfaction, Teamwork does not have a significant effect on Job Satisfaction, and Adaptability does not have a significant effect on Job Satisfaction. Furthermore, Emotional Intelligence has a significant effect on Employee Performance, while Teamwork and Adaptability do not have significant effects on Employee Performance. In addition, Job Satisfaction has a significant effect on Employee Performance. The results of the indirect-effect hypothesis testing reveal that Emotional Intelligence does not significantly influence Employee Performance through Job Satisfaction as a mediating variable. Similarly, Teamwork does not significantly influence Employee Performance through Job Satisfaction as a mediating variable, and Adaptability does not significantly influence Employee Performance through Job Satisfaction as a mediating variable.
Co-Authors Abdul Awal Afri Prayudi Alifayosi Faorika Anita Yoan Pratiwi Balqis Raudhatul Jannah Dian Prihatin Ningrum Ediyanto Ediyanto Ika Wahyuni Lusiana Tulhusnah Mohammad Firmansah Mohammad Yahya Arief Nanik Hariyana Riko Ramdani Romi Anasrullah Royvih Bachtiar Siti Khumairoh Siti Soeliha Triska Dewi Pramitasari Wahyu Candra Wijaya Yudha Praja